Robo-Advisors ads in ChatGPT
Ads shown in ChatGPT conversations about Robo-Advisors. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 143 ads from 24 advertisers. Most often shown: SoFi, Nerdwallet and Quicken.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Robo-Advisors conversations
24 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 143 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | SoFi | 86 | 60.1% |
| 2 | Nerdwallet | 11 | 7.7% |
| 3 | Bishop Gold Group | 7 | 4.9% |
| 4 | Quicken | 7 | 4.9% |
| 5 | Robinhood | 5 | 3.5% |
| 6 | WiserAdvisor | 4 | 2.8% |
| 7 | Seeking Alpha | 3 | 2.1% |
| 8 | Brookfield | 2 | 1.4% |
| 9 | Cash App | 2 | 1.4% |
| 10 | Fidelity Investments | 2 | 1.4% |
| 11 | 5 Percent Per Week | 1 | 0.7% |
| 12 | Axos Bank | 1 | 0.7% |
| 13 | bernathandrosenberg.com | 1 | 0.7% |
| 14 | BestMoney | 1 | 0.7% |
| 15 | Capital Group | 1 | 0.7% |
| 16 | Charles Schwab | 1 | 0.7% |
| 17 | Chime | 1 | 0.7% |
| 18 | Creative Planning | 1 | 0.7% |
| 19 | EverBank | 1 | 0.7% |
| 20 | First Freedom Life | 1 | 0.7% |
| 21 | Fisher Investments | 1 | 0.7% |
| 22 | Flyweel | 1 | 0.7% |
| 23 | Gelt | 1 | 0.7% |
| 24 | Genius Monkey | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 143 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SoFiText ad
Investing with SoFi®
Shown 76 times
- Bishop Gold GroupText ad
Free Guide: How Self-Directed IRAs Work
Shown 7 times
- NerdwalletText ad
Top Fiduciary Advisors
Shown 7 times
- QuickenText ad
Modern Personal Finance
Shown 4 times
- WiserAdvisorText ad
Find Top Financial Advisors
Shown 4 times
- RobinhoodText ad
Investing Starts Here
Shown 2 times
- First Freedom LifeText ad
Explore Indexed Annuity Growth
Shown 1 time
- Charles SchwabText ad
Key Features Of Brokerage Accounts
Shown 1 time
- bernathandrosenberg.comText ad
Bernath & Rosenberg
Contact Us | Financial Advisor in New York
Shown 1 time
- Fidelity InvestmentsText ad
Index Fund Investing
Shown 1 time
- Axos BankText ad
Earn up to 5.00% APY*.
Shown 1 time
- 5 Percent Per WeekText ad
Defined-Risk Ideas
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “robo advisor vs vanguard target date fund”, after the follow-up message, ChatGPT showed an ad from First Freedom Life.
Text ad: “Explore Indexed Annuity Growth”
Comparison question · Oct 4, 02:39 ET
In a conversation that began “m1 finance vs wealthfront”, after the follow-up message, ChatGPT showed an ad from SoFi.
Text ad: “Investing with SoFi®”
Comparison question · Oct 3, 23:13 ET
In a conversation that began “best robo advisor for someone who wants access to a cfp a few times a year”, after the follow-up message, ChatGPT showed an ad from WiserAdvisor.
Text ad: “Find Top Financial Advisors”
Best for question · Oct 4, 02:25 ET
In a conversation that began “how to pick a robo advisor risk score”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Top Roth IRA Picks”
Fix or choose question · Oct 3, 23:14 ET
In a conversation that began “best robo advisor for a freelancer with an sep ira and a taxable account”, after the follow-up message, ChatGPT showed an ad from Robinhood.
Text ad: “Investing Starts Here”
Best for question · Oct 3, 23:04 ET
In a conversation that began “digital advisor”, after the follow-up message, ChatGPT showed an ad from Genius Monkey.
Text ad: “Get More Qualified Leads”
Short search question · Oct 3, 23:40 ET
In a conversation that began “I want to leave betterment but don't want to sell and pay taxes, how do I transfer in kind”, after the follow-up message, ChatGPT showed an ad from Quicken.
Text ad: “Track Investments”
Fix or choose question · Oct 3, 23:36 ET
In a conversation that began “how much do robo advisors charge compared to a traditional financial advisor at 1%”, after the follow-up message, ChatGPT showed an ad from Creative Planning.
Text ad: “Peter Mallouk's Approach”
Price question · Oct 4, 01:09 ET
In a conversation that began “vanguard digital advisor vs a target date fund in my vanguard account, which is cheaper and better”, after the follow-up message, ChatGPT showed an ad from Fidelity Investments.
Text ad: “Index Fund Investing”
Comparison question · Oct 4, 02:49 ET
In a conversation that began “robo advisor or target date fund?”, after the follow-up message, ChatGPT showed an ad from Brookfield.
Text ad: “A leader in multi-asset investing”
Fix or choose question · Oct 3, 23:25 ET
In a conversation that began “my robo advisor sold at a loss, why”, after the follow-up message, ChatGPT showed an ad from Seeking Alpha.
Text ad: “Best Stock Analysis Website”
Fix or choose question · Oct 3, 23:11 ET
In a conversation that began “I'm self-employed and need a robo advisor that supports sep iras and taxable accounts, any recommendations”, after the follow-up message, ChatGPT showed an ad from SoFi.
Text ad: “Investing with SoFi®”
Long scenario question · Oct 4, 03:57 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.0% |
| Comparison | 23 | 16.1% |
| Fix or choose | 19 | 13.3% |
| Price | 20 | 14.0% |
| Long scenario | 21 | 14.7% |
| Short search | 16 | 11.2% |
| Worth it | 14 | 9.8% |
More in Personal Finance
Other Personal Finance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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