Home Antivirus ads in ChatGPT
Ads shown in ChatGPT conversations about Home Antivirus. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 17 advertisers. Most often shown: GetApp, Avast and Bitdefender.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Home Antivirus conversations
17 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | GetApp | 35 | 23.6% |
| 2 | Avast | 30 | 20.3% |
| 3 | Bitdefender | 26 | 17.6% |
| 4 | ESET | 21 | 14.2% |
| 5 | Aura Consolidated Group | 14 | 9.5% |
| 6 | pchelpsoft.com | 7 | 4.7% |
| 7 | Rocket Money | 3 | 2.0% |
| 8 | Bitwarden | 2 | 1.4% |
| 9 | TTWEAKS | 2 | 1.4% |
| 10 | Auvik Networks | 1 | 0.7% |
| 11 | ManageEngine | 1 | 0.7% |
| 12 | Norton | 1 | 0.7% |
| 13 | Penta Security | 1 | 0.7% |
| 14 | Red River Technology | 1 | 0.7% |
| 15 | safetydetective.com | 1 | 0.7% |
| 16 | Sentinel One | 1 | 0.7% |
| 17 | TopDog Law | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 148 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- GetAppText ad
Free Top Software List
Shown 31 times
- AvastText ad
Avast Free Antivirus
Shown 30 times
- BitdefenderText ad
Trusted by Millions Worldwide
Shown 14 times
- ESETText ad
Save 30% on ESET HOME Security
Shown 10 times
- pchelpsoft.comText ad
PC Cleaner - Avanquest Software
Optimize Your Windows PC
Shown 3 times
- Rocket MoneyText ad
Cancel unwanted subscriptions
Shown 3 times
- Aura Consolidated GroupText ad
Data Breach Alerts
Shown 3 times
- BitwardenText ad
Bitwarden Password Manager
Shown 2 times
- TTWEAKSText ad
Competitive PC Optimization Tools
Shown 2 times
- Auvik NetworksText ad
See Your Network Diagram in Minutes
Shown 1 time
- safetydetective.comText ad
Antivirus
Best Antivirus Software for Windows 11 in 2026
Shown 1 time
- NortonText ad
Norton AntiVirus Plus
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is antivirus worth it for mac”, after the follow-up message, ChatGPT showed an ad from Avast.
Text ad: “Avast Free Antivirus”
Worth it question · Oct 4, 04:26 ET
In a conversation that began “how to tell if my computer has a virus”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Free Top Software List”
Fix or choose question · Oct 4, 01:26 ET
In a conversation that began “my mom's computer is full of toolbars and redirects, what's the best tool to clean it up and keep it protected?”, after the follow-up message, ChatGPT showed an ad from pchelpsoft.com.
Text ad: “Optimize Your Windows PC”
Long scenario question · Oct 3, 23:24 ET
In a conversation that began “aura vs norton lifelock vs mcafee plus for identity theft protection after a data breach”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “Exposed Data Alerts”
Comparison question · Oct 4, 02:27 ET
In a conversation that began “our family has four windows laptops, two macbooks, and five phones, what antivirus plan covers everything for a fair price?”, after the follow-up message, ChatGPT showed an ad from ESET.
Text ad: “Save 30% on ESET HOME Security”
Long scenario question · Oct 4, 03:31 ET
In a conversation that began “best antivirus for small home office”, after the follow-up message, ChatGPT showed an ad from Bitdefender.
Text ad: “Trusted by Millions Worldwide”
Best for question · Oct 3, 23:01 ET
In a conversation that began “can i get a refund from norton if it auto-renewed before i could cancel it”, after the follow-up message, ChatGPT showed an ad from Rocket Money.
Text ad: “Cancel unwanted subscriptions”
Price question · Oct 3, 23:10 ET
In a conversation that began “is norton 360 worth it for a retiree who only uses email, facebook, and online banking”, after the follow-up message, ChatGPT showed an ad from Norton.
Text ad: “Norton AntiVirus Plus”
Worth it question · Oct 3, 23:20 ET
In a conversation that began “I'm a freelance designer with client files on my pc and i'm scared of ransomware, what antivirus and backup setup do you recommend?”, after the follow-up message, ChatGPT showed an ad from Sentinel One.
Text ad: “24/7 MDR With Automated Response”
Long scenario question · Oct 4, 05:05 ET
In a conversation that began “is identity theft protection worth it after my info showed up in a big data breach”, after the follow-up message, ChatGPT showed an ad from TopDog Law.
Text ad: “Not sure if you need help?”
Worth it question · Oct 3, 23:19 ET
In a conversation that began “norton 360”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Free Top Software List”
Short search question · Oct 3, 23:13 ET
In a conversation that began “norton 360 deluxe vs standard price”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Free Top Software List”
Price question · Oct 4, 02:57 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.3% |
| Comparison | 23 | 15.5% |
| Fix or choose | 23 | 15.5% |
| Price | 22 | 14.9% |
| Long scenario | 22 | 14.9% |
| Short search | 15 | 10.1% |
| Worth it | 13 | 8.8% |
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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