Expense Tracking ads in ChatGPT
Ads shown in ChatGPT conversations about Expense Tracking. We recorded 152 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 36 advertisers. Most often shown: Intuit Quickbooks, Jotform and Quicken.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Expense Tracking conversations
top 25 of 36Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Intuit Quickbooks | 57 | 38.8% |
| 2 | Jotform | 19 | 12.9% |
| 3 | Quicken | 18 | 12.2% |
| 4 | Rocket Money | 10 | 6.8% |
| 5 | BigTime Software | 3 | 2.0% |
| 6 | Corpay | 3 | 2.0% |
| 7 | Harvest | 3 | 2.0% |
| 8 | Jobber | 3 | 2.0% |
| 9 | Novo | 2 | 1.4% |
| 10 | Sage | 2 | 1.4% |
| 11 | Tipalti | 2 | 1.4% |
| 12 | Ally Bank® | 1 | 0.7% |
| 13 | Aura Consolidated Group | 1 | 0.7% |
| 14 | Bitwarden | 1 | 0.7% |
| 15 | BoKap Systems | 1 | 0.7% |
| 16 | CARET Legal | 1 | 0.7% |
| 17 | Cigo Tracker | 1 | 0.7% |
| 18 | Claribo | 1 | 0.7% |
| 19 | Datarails | 1 | 0.7% |
| 20 | DoorDash | 1 | 0.7% |
| 21 | Fleet Hoster | 1 | 0.7% |
| 22 | FleetCollect | 1 | 0.7% |
| 23 | GetApp | 1 | 0.7% |
| 24 | HighLevel | 1 | 0.7% |
| 25 | KleerCard | 1 | 0.7% |
11 more advertisers shared the other 11 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 147 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Intuit QuickbooksText ad
#1 Rated Accounting App
Shown 19 times
- JotformText ad
Expense Report Form
Shown 6 times
- Rocket MoneyText ad
Cancel unwanted subscriptions
Shown 6 times
- QuickenText ad
Budgeting App
Shown 5 times
- HarvestText ad
Turn hours into profit
Shown 3 times
- NovoText ad
Simple Expense Tracking | Novo
Shown 2 times
- BigTime SoftwareText ad
Project Budget Tracking
Shown 2 times
- CorpayText ad
See Every Dollar
Shown 2 times
- JobberText ad
One App, Not Five
Shown 2 times
- SageText ad
Streamline Your Business
Shown 2 times
- liveplan.comText ad
Palo Alto Software, Inc.
14 days of LivePlan free
Shown 1 time
- Thrivent BankText ad
Track Your Spending
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how do I decide which expenses to track if I'm a freelancer working from home”, after the follow-up message, ChatGPT showed an ad from Corpay.
Text ad: “Smarter Business Spend”
Fix or choose question · Oct 3, 23:44 ET
In a conversation that began “my roommates and I keep fighting over shared bills, which expense splitting app should we use”, after the follow-up message, ChatGPT showed an ad from Quicken.
Text ad: “Budgeting App”
Fix or choose question · Oct 3, 23:20 ET
In a conversation that began “is wave free for expense tracking”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “#1 Rated Accounting App”
Price question · Oct 4, 01:23 ET
In a conversation that began “what's the cost difference between zoho expense and expensify for 25 employees”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Expense Reimbursement Form with Calculations”
Price question · Oct 3, 22:58 ET
In a conversation that began “I'm a solo attorney and want expense tracking that feeds directly into my accounting software, any suggestions”, after the follow-up message, ChatGPT showed an ad from CARET Legal.
Text ad: “Law Firm Financial Software”
Long scenario question · Oct 3, 23:02 ET
In a conversation that began “best mileage app for a real estate agent who drives to showings all day”, after the follow-up message, ChatGPT showed an ad from HighLevel.
Text ad: “GoHighLevel Official Site”
Best for question · Oct 4, 02:39 ET
In a conversation that began “everlance vs mileiq for someone who drives for doordash and needs automatic trip detection”, after the follow-up message, ChatGPT showed an ad from Harvest.
Text ad: “Turn hours into profit”
Comparison question · Oct 3, 23:05 ET
In a conversation that began “I'm 26 and want to track every dollar I spend for a few months to understand my habits, which app is best”, after the follow-up message, ChatGPT showed an ad from Rocket Money.
Text ad: “Cancel unwanted subscriptions”
Long scenario question · Oct 4, 03:02 ET
In a conversation that began “wave vs freshbooks for a solo consultant who invoices and tracks expenses”, after the follow-up message, ChatGPT showed an ad from Jobber.
Text ad: “One App, Not Five”
Comparison question · Oct 4, 01:10 ET
In a conversation that began “is dext worth it”, after the follow-up message, ChatGPT showed an ad from MAXL.
Text ad: “Get MAXL ONE”
Worth it question · Oct 3, 23:21 ET
In a conversation that began “free expense tracking apps”, after the follow-up message, ChatGPT showed an ad from Ally Bank®.
Text ad: “Ally Bank® Spending Account (Member FDIC)”
Price question · Oct 3, 23:10 ET
In a conversation that began “my mileage app stopped detecting drives in the background, should I switch apps or change settings”, after the follow-up message, ChatGPT showed an ad from FleetCollect.
Text ad: “IFTA Mileage Tracking in Your Pocket”
Fix or choose question · Oct 4, 00:27 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.4% |
| Comparison | 23 | 15.6% |
| Fix or choose | 20 | 13.6% |
| Price | 22 | 15.0% |
| Long scenario | 22 | 15.0% |
| Short search | 15 | 10.2% |
| Worth it | 15 | 10.2% |
More in Personal Finance
Other Personal Finance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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