Password Managers ads in ChatGPT
Ads shown in ChatGPT conversations about Password Managers. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 149 ads from 22 advertisers. Most often shown: Bitwarden, GetApp and Bitdefender.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Password Managers conversations
22 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 149 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Bitwarden | 66 | 44.3% |
| 2 | GetApp | 36 | 24.2% |
| 3 | Bitdefender | 11 | 7.4% |
| 4 | Aura Consolidated Group | 4 | 2.7% |
| 5 | Capterra | 4 | 2.7% |
| 6 | Box | 3 | 2.0% |
| 7 | Netwrix | 3 | 2.0% |
| 8 | Rocket Money | 3 | 2.0% |
| 9 | Zoho | 3 | 2.0% |
| 10 | Infisical | 2 | 1.3% |
| 11 | ManageEngine | 2 | 1.3% |
| 12 | Proton | 2 | 1.3% |
| 13 | Avast | 1 | 0.7% |
| 14 | Contabo | 1 | 0.7% |
| 15 | idtheftcenter.org | 1 | 0.7% |
| 16 | Intuit Quickbooks | 1 | 0.7% |
| 17 | Jotform | 1 | 0.7% |
| 18 | Keeper Security | 1 | 0.7% |
| 19 | LegalNature | 1 | 0.7% |
| 20 | Noloco | 1 | 0.7% |
| 21 | Penta Security | 1 | 0.7% |
| 22 | SoftwareCW | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 148 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- BitwardenText ad
Bitwarden Password Manager
Shown 55 times
- GetAppText ad
Free Top Software List
Shown 35 times
- BitdefenderText ad
One Strong Password Vault, Every Device
Shown 6 times
- Rocket MoneyText ad
Cancel unwanted subscriptions
Shown 3 times
- Aura Consolidated GroupText ad
Data Breach Alerts
Shown 3 times
- CapterraText ad
Best Password Managers 2026
Shown 3 times
- InfisicalText ad
Want to self-host secrets?
Shown 2 times
- NetwrixText ad
Try Netwrix 1Secure
Shown 2 times
- BoxText ad
Secure File Sharing: Plans & Pricing
Shown 2 times
- ProtonText ad
Never Forget Your Passwords Again.
Shown 2 times
- ZohoText ad
Most Trusted Password Manager
Shown 2 times
- ManageEngineText ad
Reliable enterprise password management
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “bitwarden premium price per year”, after the follow-up message, ChatGPT showed an ad from Bitwarden.
Text ad: “Bitwarden Password Manager”
Price question · Oct 3, 23:07 ET
In a conversation that began “dashlane vs nordpass vs keeper for someone who wants dark web monitoring included”, after the follow-up message, ChatGPT showed an ad from Bitdefender.
Text ad: “Know If Your Data Hits the Dark Web”
Comparison question · Oct 4, 01:22 ET
In a conversation that began “is 1password worth it”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Free Top Software List”
Worth it question · Oct 4, 02:58 ET
In a conversation that began “cheapest password manager for a small business with ten employees and shared folders”, after the follow-up message, ChatGPT showed an ad from Box.
Text ad: “Secure File Sharing: Plans & Pricing”
Price question · Oct 4, 05:39 ET
In a conversation that began “best password manager for a freelancer who needs to share client logins securely with contractors”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “Data Breach Alerts”
Best for question · Oct 3, 23:33 ET
In a conversation that began “is apple's passwords app good enough now or should i still pay for 1password on iphone and mac”, after the follow-up message, ChatGPT showed an ad from Rocket Money.
Text ad: “Cancel unwanted subscriptions”
Comparison question · Oct 4, 02:01 ET
In a conversation that began “is nordpass worth it”, after the follow-up message, ChatGPT showed an ad from Zoho.
Text ad: “Most Trusted Password Manager”
Worth it question · Oct 3, 23:30 ET
In a conversation that began “free password manager”, after the follow-up message, ChatGPT showed an ad from Avast.
Text ad: “Avast Free Antivirus”
Short search question · Oct 3, 22:57 ET
In a conversation that began “best password manager for small business”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “One Login No Re Entry”
Best for question · Oct 3, 23:27 ET
In a conversation that began “our nonprofit volunteers share social media and donation platform logins, what password manager works for a rotating team?”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Online Volunteer Form Builder”
Long scenario question · Oct 4, 03:13 ET
In a conversation that began “how much does dashlane cost after the first year promo and can i lock in the lower price”, after the follow-up message, ChatGPT showed an ad from ManageEngine.
Text ad: “Reliable enterprise password management”
Price question · Oct 4, 00:44 ET
In a conversation that began “is a password manager worth it if i already use different passwords and write them in a notebook”, after the follow-up message, ChatGPT showed an ad from Keeper Security.
Text ad: “Keeper Password Manager”
Worth it question · Oct 4, 03:03 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.1% |
| Comparison | 23 | 15.4% |
| Fix or choose | 23 | 15.4% |
| Price | 22 | 14.8% |
| Long scenario | 22 | 14.8% |
| Short search | 15 | 10.1% |
| Worth it | 14 | 9.4% |
More in Productivity & Creative AI
Other Productivity & Creative AI topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.