Tax Software ads in ChatGPT
Ads shown in ChatGPT conversations about Tax Software. We recorded 162 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 156 ads from 46 advertisers. Most often shown: Intuit Quickbooks; H&R Block; and Jotform.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Tax Software conversations
top 25 of 46Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 156 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Intuit Quickbooks | 30 | 19.2% |
| 2 | H&R Block | 22 | 14.1% |
| 3 | Jotform | 10 | 6.4% |
| 4 | GetApp | 9 | 5.8% |
| 5 | Quicken | 8 | 5.1% |
| 6 | Rocket Money | 6 | 3.8% |
| 7 | Tax Defense Network | 6 | 3.8% |
| 8 | My CPA, PA | 5 | 3.2% |
| 9 | TheITIN.com | 5 | 3.2% |
| 10 | C.L. Tax & Accounting Service | 3 | 1.9% |
| 11 | CosmicPDF | 3 | 1.9% |
| 12 | E-file.com | 3 | 1.9% |
| 13 | Faxer W2W | 3 | 1.9% |
| 14 | Jobber | 3 | 1.9% |
| 15 | Synder | 3 | 1.9% |
| 16 | Zendocs | 3 | 1.9% |
| 17 | Anderson Bradshaw | 2 | 1.3% |
| 18 | Fisher Investments | 2 | 1.3% |
| 19 | Signed | 2 | 1.3% |
| 20 | Soda PDF - Avanquest Software | 2 | 1.3% |
| 21 | 1-800Accountant | 1 | 0.6% |
| 22 | askfrost.com | 1 | 0.6% |
| 23 | BigTime Software | 1 | 0.6% |
| 24 | Bilingual Consulting | 1 | 0.6% |
| 25 | BoKap Systems | 1 | 0.6% |
21 more advertisers shared the other 21 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 156 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- H&R BlockText ad
File Your Taxes With Ease
Shown 16 times
- Intuit QuickbooksText ad
Access Expert Tax Help
Shown 11 times
- QuickenText ad
Robust Budget App
Shown 6 times
- Rocket MoneyText ad
Don't budget with spreadsheets
Shown 5 times
- My CPA, PAText ad
CPA Firm, South Florida
Shown 5 times
- GetAppText ad
Payroll, Simplified
Shown 4 times
- JotformText ad
Tax Return Checklist Form
Shown 4 times
- Tax Defense NetworkText ad
Review Tax Resolution Case Examples
Shown 4 times
- CosmicPDFText ad
W-9 PDF
Shown 3 times
- Faxer W2WText ad
Send a Fax online
Shown 3 times
- TheITIN.comText ad
Get Your U.S. ITIN Online
Shown 3 times
- SynderText ad
Synder: Accounting Automation Software
Shown 3 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best tax software for a simple w-2 return that won't upsell me at every step”, after the follow-up message, ChatGPT showed an ad from LeBeau & Associates CPAs.
Text ad: “Stop Overpaying the IRS”
Best for question · Oct 4, 01:21 ET
In a conversation that began “best tax software for overtime pay deductions”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Payroll, Simplified”
Best for question · Oct 4, 11:18 ET
In a conversation that began “how much does it cost to file taxes with freetaxusa if I need the deluxe audit support”, after the follow-up message, ChatGPT showed an ad from CosmicPDF.
Text ad: “W-9 PDF”
Price question · Oct 3, 23:33 ET
In a conversation that began “how much do tax software companies charge to amend a return”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “Access Expert Tax Help”
Price question · Oct 4, 04:37 ET
In a conversation that began “turbotax premium”, after the follow-up message, ChatGPT showed an ad from Quicken.
Text ad: “Try Quicken® Today”
Short search question · Oct 3, 23:10 ET
In a conversation that began “is it worth paying for audit defense when filing taxes online”, after the follow-up message, ChatGPT showed an ad from Tax Attorneys of America.
Text ad: “Owe the IRS $10K+? You Have Options”
Worth it question · Oct 4, 03:46 ET
In a conversation that began “how do I choose tax software if I have a w-2, rental income and a home sale this year”, after the follow-up message, ChatGPT showed an ad from tax1099.com.
Text ad: “E-File 1099-MISC”
Fix or choose question · Oct 4, 02:39 ET
In a conversation that began “turbotax won't let me e-file”, after the follow-up message, ChatGPT showed an ad from Anderson Bradshaw.
Text ad: “IRS Tax Attorney Help”
Fix or choose question · Oct 3, 23:25 ET
In a conversation that began “h&r block vs turbotax for importing last year's return and w-2s automatically”, after the follow-up message, ChatGPT showed an ad from H&R Block.
Text ad: “File Your Taxes With Ease”
Comparison question · Oct 4, 05:07 ET
In a conversation that began “I'm retired with social security, a pension and ira withdrawals, which tax software makes that simple”, after the follow-up message, ChatGPT showed an ad from Fisher Investments.
Text ad: “Know Your Income Options”
Long scenario question · Oct 4, 00:13 ET
In a conversation that began “freetaxusa vs olt for free filing”, after the follow-up message, ChatGPT showed an ad from TheITIN.com.
Text ad: “Apply for your ITIN online”
Comparison question · Oct 4, 11:21 ET
In a conversation that began “I have an llc taxed as a sole proprietorship with a home office, which tax software gets me the most deductions”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Expense Reimbursement Form with Calculations”
Long scenario question · Oct 3, 23:34 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 34 | 21.8% |
| Fix or choose | 21 | 13.5% |
| Long scenario | 24 | 15.4% |
| Comparison | 21 | 13.5% |
| Price | 22 | 14.1% |
| Short search | 17 | 10.9% |
| Worth it | 17 | 10.9% |
More in Personal Finance
Other Personal Finance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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