Global Payroll & EOR ads in ChatGPT
Ads shown in ChatGPT conversations about Global Payroll & EOR. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 27 advertisers. Most often shown: Deel, Humani HR and Salary.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Global Payroll & EOR conversations
top 25 of 27Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Deel | 36 | 24.3% |
| 2 | Humani HR | 30 | 20.3% |
| 3 | Salary.com | 19 | 12.8% |
| 4 | Jotform | 7 | 4.7% |
| 5 | SoFi | 7 | 4.7% |
| 6 | Talzy | 7 | 4.7% |
| 7 | Intuit Quickbooks | 6 | 4.1% |
| 8 | Juicebox | 6 | 4.1% |
| 9 | Pebl | 4 | 2.7% |
| 10 | Ironclad | 3 | 2.0% |
| 11 | LinkedIn LTS | 3 | 2.0% |
| 12 | CoAd. | 2 | 1.4% |
| 13 | Datarails | 2 | 1.4% |
| 14 | Niural | 2 | 1.4% |
| 15 | Virtual Coworker | 2 | 1.4% |
| 16 | arapackelaw.com | 1 | 0.7% |
| 17 | Checkr | 1 | 0.7% |
| 18 | CogniAgent | 1 | 0.7% |
| 19 | Corpay | 1 | 0.7% |
| 20 | Farmer Enterprises | 1 | 0.7% |
| 21 | GDPRLocal | 1 | 0.7% |
| 22 | getontop.com | 1 | 0.7% |
| 23 | MoneyGram Payment Systems | 1 | 0.7% |
| 24 | Nuvei | 1 | 0.7% |
| 25 | Rocket Lawyer | 1 | 0.7% |
2 more advertisers shared the other 2 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 148 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- DeelText ad
Deel
Shown 36 times
- Humani HRText ad
Full-Service HR
Shown 25 times
- Salary.comText ad
One platform for HR teams
Shown 12 times
- TalzyText ad
See the Real Hiring Cost
Shown 6 times
- SoFiText ad
SoFi Tech Solutions
Push-to-Card Payouts
Shown 5 times
- Intuit QuickbooksText ad
Hire & Onboard Like Pro
Shown 3 times
- PeblText ad
Global EOR Industry Leader | No Hidden Fees
Shown 3 times
- JuiceboxText ad
The #1 AI Sourcing Tool
Shown 2 times
- NiuralText ad
Niural - Agentic AI payroll from zero to IPO
Shown 2 times
- IroncladText ad
Contract Summaries for General Counsel
Shown 2 times
- DatarailsText ad
Budgeting for 50+ Employees
Shown 2 times
- JotformText ad
Free Simple Independent Contractor Agreement PDF
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “deel review”, after the follow-up message, ChatGPT showed an ad from Checkr.
Text ad: “GoodHire is Now Checkr”
Short search question · Oct 4, 03:22 ET
In a conversation that began “best eor for a 50 person company that wants to hire sales reps in germany and france”, after the follow-up message, ChatGPT showed an ad from Deel.
Text ad: “Deel”
Best for question · Oct 3, 23:21 ET
In a conversation that began “what is permanent establishment risk”, after the follow-up message, ChatGPT showed an ad from Thomson Reuters.
Text ad: “CoCounsel Tax”
Fix or choose question · Oct 3, 23:25 ET
In a conversation that began “our hr team spends days every month chasing international invoices from contractors, what tool automates contractor payments?”, after the follow-up message, ChatGPT showed an ad from SoFi.
Text ad: “Explore Payout Solutions. Book a Demo.”
Long scenario question · Oct 4, 01:00 ET
In a conversation that began “our contractor in portugal has worked for us full time for two years, are we at risk and what should we do?”, after the follow-up message, ChatGPT showed an ad from Niural.
Text ad: “Niural - Agentic AI payroll from zero to IPO”
Fix or choose question · Oct 3, 22:58 ET
In a conversation that began “globalization partners vs deel”, after the follow-up message, ChatGPT showed an ad from Nuvei.
Text ad: “Go Global With Confidence”
Comparison question · Oct 3, 23:07 ET
In a conversation that began “how much does it cost to set up a legal entity in the uk compared to using an eor”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract Summaries for General Counsel”
Price question · Oct 4, 00:51 ET
In a conversation that began “is an eor worth it for one employee in canada or should we just keep them as a contractor”, after the follow-up message, ChatGPT showed an ad from Humani HR.
Text ad: “Full-Service HR”
Worth it question · Oct 3, 23:15 ET
In a conversation that began “is deel worth it”, after the follow-up message, ChatGPT showed an ad from Juicebox.
Text ad: “AI Powered Sourcing”
Worth it question · Oct 3, 23:11 ET
In a conversation that began “rippling global payroll pricing”, after the follow-up message, ChatGPT showed an ad from Salary.com.
Text ad: “One platform for HR teams”
Price question · Oct 3, 23:05 ET
In a conversation that began “I run a staffing company placing remote workers from latin america with us clients, what platform handles payroll for them?”, after the follow-up message, ChatGPT showed an ad from Virtual Coworker.
Text ad: “Hire Virtual Assistants”
Long scenario question · Oct 4, 05:16 ET
In a conversation that began “remote.com pricing per month”, after the follow-up message, ChatGPT showed an ad from Datarails.
Text ad: “Budgeting for 50+ Employees”
Price question · Oct 3, 23:21 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.3% |
| Price | 23 | 15.5% |
| Long scenario | 22 | 14.9% |
| Comparison | 22 | 14.9% |
| Fix or choose | 22 | 14.9% |
| Short search | 16 | 10.8% |
| Worth it | 13 | 8.8% |
More in Business Software
Other Business Software topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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