Web Application Firewall ads in ChatGPT
Ads shown in ChatGPT conversations about Web Application Firewall. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 149 ads from 49 advertisers. Most often shown: ClickCease, Contabo and getastra.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Web Application Firewall conversations
top 25 of 49Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 149 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | ClickCease | 30 | 20.1% |
| 2 | Contabo | 14 | 9.4% |
| 3 | getastra.com | 9 | 6.0% |
| 4 | AlgoSec | 8 | 5.4% |
| 5 | Redswitches | 7 | 4.7% |
| 6 | Synack | 7 | 4.7% |
| 7 | Friendly Captcha | 6 | 4.0% |
| 8 | Arctic Wolf | 4 | 2.7% |
| 9 | Elastic | 4 | 2.7% |
| 10 | Ketch | 4 | 2.7% |
| 11 | Miles IT | 4 | 2.7% |
| 12 | TopSyde | 4 | 2.7% |
| 13 | Clickguard | 3 | 2.0% |
| 14 | Netwrix | 3 | 2.0% |
| 15 | ReliaQuest | 3 | 2.0% |
| 16 | GetApp | 2 | 1.3% |
| 17 | Infisical | 2 | 1.3% |
| 18 | Ironclad | 2 | 1.3% |
| 19 | name.com | 2 | 1.3% |
| 20 | nOps | 2 | 1.3% |
| 21 | Adaptive and Co Studio | 1 | 0.7% |
| 22 | Chargebee | 1 | 0.7% |
| 23 | CSI | 1 | 0.7% |
| 24 | DataBank Holdings | 1 | 0.7% |
| 25 | dataimpulse.com | 1 | 0.7% |
24 more advertisers shared the other 24 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 148 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- ClickCeaseText ad
Protect organic traffic
Shown 18 times
- ContaboText ad
VPS 4 – 8 GB, from $5.28/mo
Shown 14 times
- RedswitchesText ad
10-25 Gbps+ High Bandwidth Dedicated Servers
Shown 7 times
- Friendly CaptchaText ad
Privacy-First Bot Protection
Shown 6 times
- AlgoSecText ad
See the Risk in Your Firewall Rules
Shown 5 times
- KetchText ad
No-Code Cookie Banner Setup
Shown 4 times
- TopSydeText ad
A snail. A SNAIL beat your site.
Shown 3 times
- getastra.comText ad
Astra Security
Autonomous Pentesting
Shown 3 times
- Arctic WolfText ad
Arctic Wolf
Shown 3 times
- SynackText ad
Start Your Free Sara AI Pentest
Shown 2 times
- name.comText ad
Claim Your Domain Name At name.com
Shown 2 times
- IroncladText ad
Contract SOC2 Compliance for IT
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best waf for a headless commerce site”, after the follow-up message, ChatGPT showed an ad from Ketch.
Text ad: “No-Code Cookie Banner Setup”
Best for question · Oct 3, 23:26 ET
In a conversation that began “best open source waf”, after the follow-up message, ChatGPT showed an ad from Synack.
Text ad: “Start Your Free Sara AI Pentest”
Best for question · Oct 4, 03:01 ET
In a conversation that began “we have apis that partners integrate with and some are getting hammered by scrapers, what api security or waf product handles that well?”, after the follow-up message, ChatGPT showed an ad from ClickCease.
Text ad: “Invalid traffic problem?”
Long scenario question · Oct 3, 23:20 ET
In a conversation that began “our site went down from a ddos attack last night, what should we put in place before it happens again”, after the follow-up message, ChatGPT showed an ad from Contabo.
Text ad: “VPS 4 – 8 GB, from $5.28/mo”
Fix or choose question · Oct 4, 01:42 ET
In a conversation that began “aws waf”, after the follow-up message, ChatGPT showed an ad from AlgoSec.
Text ad: “See the Risk in Your Firewall Rules”
Short search question · Oct 3, 22:58 ET
In a conversation that began “cloudflare enterprise vs akamai app and api protector for a large ecommerce site with global traffic”, after the follow-up message, ChatGPT showed an ad from he.net.
Text ad: “Get 100G or 400G IP Transit For Your Network”
Comparison question · Oct 3, 23:52 ET
In a conversation that began “cloudflare turnstile vs recaptcha”, after the follow-up message, ChatGPT showed an ad from TopSyde.
Text ad: “A snail. A SNAIL beat your site.”
Comparison question · Oct 3, 23:19 ET
In a conversation that began “is cloudflare's free plan enough protection for a small business website”, after the follow-up message, ChatGPT showed an ad from name.com.
Text ad: “Claim Your Domain Name At name.com”
Worth it question · Oct 4, 02:13 ET
In a conversation that began “is a managed waf worth paying for if our app is behind a cdn already”, after the follow-up message, ChatGPT showed an ad from ReliaQuest.
Text ad: “GreyMatter Attack”
Worth it question · Oct 3, 23:13 ET
In a conversation that began “I run a small agency hosting 80 wordpress sites and a few got hacked last month, what firewall setup would you recommend across all of them?”, after the follow-up message, ChatGPT showed an ad from JNT TEK.
Text ad: “Professional IT Support - Los Angeles”
Long scenario question · Oct 4, 00:10 ET
In a conversation that began “how to stop credential stuffing attacks”, after the follow-up message, ChatGPT showed an ad from ManageEngine.
Text ad: “Enterprise-Grade Vulnerability Management”
Fix or choose question · Oct 3, 23:34 ET
In a conversation that began “how much does akamai app and api protector cost compared to cloudflare enterprise”, after the follow-up message, ChatGPT showed an ad from Redswitches.
Text ad: “10-25 Gbps+ High Bandwidth Dedicated Servers”
Price question · Oct 3, 23:21 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.1% |
| Comparison | 23 | 15.4% |
| Price | 23 | 15.4% |
| Fix or choose | 22 | 14.8% |
| Long scenario | 22 | 14.8% |
| Short search | 15 | 10.1% |
| Worth it | 14 | 9.4% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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