Tax Preparation Services ads in ChatGPT
Ads shown in ChatGPT conversations about Tax Preparation Services. We recorded 159 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 49 advertisers. Most often shown: H&R Block; Tax Defense Network; and Intuit Quickbooks.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Tax Preparation Services conversations
top 25 of 49Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | H&R Block | 23 | 15.3% |
| 2 | Tax Defense Network | 20 | 13.3% |
| 3 | Intuit Quickbooks | 16 | 10.7% |
| 4 | Jotform | 12 | 8.0% |
| 5 | Compere CPA Group | 6 | 4.0% |
| 6 | Tax Attorneys of America | 6 | 4.0% |
| 7 | HavenStone Advisory | 4 | 2.7% |
| 8 | LeBeau & Associates CPAs | 4 | 2.7% |
| 9 | TheITIN.com | 4 | 2.7% |
| 10 | Lexington Tax Group | 3 | 2.0% |
| 11 | PublicRecords.us | 3 | 2.0% |
| 12 | BestMoney | 2 | 1.3% |
| 13 | E-File Tax Filing | 2 | 1.3% |
| 14 | LegalZoom | 2 | 1.3% |
| 15 | My CPA, PA | 2 | 1.3% |
| 16 | Nerdwallet | 2 | 1.3% |
| 17 | Personiv | 2 | 1.3% |
| 18 | Quicken | 2 | 1.3% |
| 19 | Rocket Lawyer | 2 | 1.3% |
| 20 | Synder | 2 | 1.3% |
| 21 | TaxCure | 2 | 1.3% |
| 22 | WiserAdvisor | 2 | 1.3% |
| 23 | Anytime Mailbox | 1 | 0.7% |
| 24 | askfrost.com | 1 | 0.7% |
| 25 | Bento | 1 | 0.7% |
24 more advertisers shared the other 24 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 149 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Tax Defense NetworkText ad
Review Tax Resolution Case Examples
Shown 13 times
- H&R BlockText ad
File Your Taxes With Ease
Shown 12 times
- Compere CPA GroupText ad
Your Business Has a CPA Team Now
Shown 6 times
- Tax Attorneys of AmericaText ad
Owe the IRS $10K+? You Have Options
Shown 6 times
- Intuit QuickbooksText ad
Access Expert Tax Help
Shown 6 times
- JotformText ad
Tax Return Checklist Form
Shown 4 times
- LeBeau & Associates CPAsText ad
Stop Overpaying the IRS
Shown 4 times
- TheITIN.comText ad
IRS Certifying Acceptance Agent
Shown 3 times
- Lexington Tax GroupText ad
IRS Tax Support
Shown 3 times
- HavenStone AdvisoryText ad
Your CPA Only Files
Shown 3 times
- SynderText ad
Synder: Accounting Automation Software
Shown 2 times
- PublicRecords.usText ad
Research Property Tax, Lien & Assessor Information
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is a year round tax advisor worth it for a small business owner making $150k”, after the follow-up message, ChatGPT showed an ad from Synder.
Text ad: “Synder: Accounting Automation Software”
Worth it question · Oct 3, 23:00 ET
In a conversation that began “taxfyle”, after the follow-up message, ChatGPT showed an ad from TheITIN.com.
Text ad: “Get Your U.S. ITIN Online”
Short search question · Oct 3, 23:06 ET
In a conversation that began “who files a deceased person's tax return”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Tax Return Engagement Letter PDF”
Fix or choose question · Oct 4, 11:18 ET
In a conversation that began “how to choose a tax preparer”, after the follow-up message, ChatGPT showed an ad from Compere CPA Group.
Text ad: “Your Business Has a CPA Team Now”
Fix or choose question · Oct 3, 23:03 ET
In a conversation that began “I'm a content creator earning from youtube and brand deals, which tax preparer understands creator income”, after the follow-up message, ChatGPT showed an ad from Bento.
Text ad: “You make the content. Bento lands the deals”
Long scenario question · Oct 4, 04:07 ET
In a conversation that began “I'm a rideshare driver who never kept good records, which tax preparer can help me reconstruct my expenses”, after the follow-up message, ChatGPT showed an ad from HavenStone Advisory.
Text ad: “Stop Overpaying Taxes”
Long scenario question · Oct 4, 00:23 ET
In a conversation that began “h&r block tax pro go vs a local enrolled agent”, after the follow-up message, ChatGPT showed an ad from LeBeau & Associates CPAs.
Text ad: “Stop Overpaying the IRS”
Comparison question · Oct 4, 02:04 ET
In a conversation that began “cpa for llc”, after the follow-up message, ChatGPT showed an ad from Anytime Mailbox.
Text ad: “LLC Address”
Short search question · Oct 4, 05:11 ET
In a conversation that began “best tax preparer for a military family stationed out of state”, after the follow-up message, ChatGPT showed an ad from Rocket Lawyer.
Text ad: “Connect with Attorneys”
Best for question · Oct 4, 02:32 ET
In a conversation that began “alternatives to jackson hewitt”, after the follow-up message, ChatGPT showed an ad from H&R Block.
Text ad: “File Your Taxes With Ease”
Comparison question · Oct 4, 03:19 ET
In a conversation that began “best tax service for a first time business owner”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “Self-Employed Tax Help”
Best for question · Oct 4, 05:19 ET
In a conversation that began “how much does it cost to have a cpa handle an s corp return and my personal return”, after the follow-up message, ChatGPT showed an ad from TaxCure.
Text ad: “Find a Local Biz Tax Expert”
Price question · Oct 4, 03:27 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.0% |
| Fix or choose | 20 | 13.3% |
| Comparison | 24 | 16.0% |
| Price | 22 | 14.7% |
| Long scenario | 23 | 15.3% |
| Short search | 16 | 10.7% |
| Worth it | 15 | 10.0% |
More in Personal Finance
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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