Smart Lighting ads in ChatGPT
Ads shown in ChatGPT conversations about Smart Lighting. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 145 ads from 41 advertisers. Most often shown: Super Bright LEDs, allmodern.com and lightsdaddy.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Smart Lighting conversations
top 25 of 41Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 145 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Super Bright LEDs | 42 | 29.0% |
| 2 | allmodern.com | 19 | 13.1% |
| 3 | lightsdaddy.com | 8 | 5.5% |
| 4 | SupplyHouse.com | 7 | 4.8% |
| 5 | Gama Sonic USA | 6 | 4.1% |
| 6 | lamps.com | 5 | 3.4% |
| 7 | temu.com | 5 | 3.4% |
| 8 | Busy Bar | 4 | 2.8% |
| 9 | Enbrighten | 3 | 2.1% |
| 10 | Home Depot | 3 | 2.1% |
| 11 | Thumbtack | 3 | 2.1% |
| 12 | Wayfair | 3 | 2.1% |
| 13 | ahalightingled.com | 2 | 1.4% |
| 14 | evehome.com | 2 | 1.4% |
| 15 | Felt Modern | 2 | 1.4% |
| 16 | maxximastyle.com | 2 | 1.4% |
| 17 | permtrackusa.com | 2 | 1.4% |
| 18 | shoppremier.com | 2 | 1.4% |
| 19 | Site Shade Company | 2 | 1.4% |
| 20 | tapo.com | 2 | 1.4% |
| 21 | bedbathandbeyond.com | 1 | 0.7% |
| 22 | christmasdesigners.com | 1 | 0.7% |
| 23 | City Furniture | 1 | 0.7% |
| 24 | Consumer Picks | 1 | 0.7% |
| 25 | Crazy Neon | 1 | 0.7% |
16 more advertisers shared the other 16 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 86 | 59.3% |
| Shopping ad (product name and price) | 59 | 40.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Super Bright LEDsText ad
Free Interactive Bulb Finder
Shown 35 times
- allmodern.comShopping ad
Philips Hue Smart Hub Philips Hue
$80
Shown 19 times
- Gama Sonic USAText ad
Outdoor Lighting Without the Hassle of Wiring
Shown 6 times
- Busy BarText ad
BUSY Bar for smarthome
Shown 4 times
- lightsdaddy.comShopping ad
Hexagons Smarter Kit (10 Panel)
$191.98
Shown 3 times
- SupplyHouse.comShopping ad
Lutron PD-6ANS-BL Caseta Original 3-Way Smart Switch, Neutral Required (Black) (6A, 120V, 720W) | SupplyHouse.com
$64.95
Shown 3 times
- ThumbtackText ad
For everything home could be.
Shown 3 times
- ahalightingled.comShopping ad
AHA LIGHTING WiFi Smart Wall Switch
$75
Shown 2 times
- evehome.comText ad
Eve Systems
Save Energy Costs Today with Eve Energy Outlet!
Shown 2 times
- shoppremier.comText ad
Premier Lighting
Light Up Your Home
Shown 2 times
- Site Shade CompanyText ad
Motorized Window Shades For A Smarter Home
Shown 2 times
- permtrackusa.comText ad
Lively Lighting Co LLC
#1 Track for Govee Permanent Outdoor Lights
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “philips hue vs lifx”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best smart wifi light bulbs · $18.99
Comparison question · Oct 4, 00:52 ET
In a conversation that began “how much would an electrician charge to install smart switches throughout my whole house”, after the follow-up message, ChatGPT showed an ad from SupplyHouse.com.
Shopping ad: Lutron PD-5WS-DV-LA Caseta Wireless In-Wall 3-Way 2-Wire Smart Switch Light 5A, 120/277V (Almond) | SupplyHouse.com · $121
Price question · Oct 4, 05:33 ET
In a conversation that began “how do I choose between zigbee, thread, and wifi smart bulbs for a medium size house”, after the follow-up message, ChatGPT showed an ad from Super Bright LEDs.
Text ad: “Free Interactive Bulb Finder”
Fix or choose question · Oct 4, 04:29 ET
In a conversation that began “is govee good quality”, after the follow-up message, ChatGPT showed an ad from allmodern.com.
Shopping ad: Philips Hue Smart Hub Philips Hue · $80
Worth it question · Oct 4, 00:24 ET
In a conversation that began “is the hue bridge worth it”, after the follow-up message, ChatGPT showed an ad from lightsdaddy.com.
Shopping ad: Matter Wi-Fi A19 Smart Bulb (2 Pack) (Online Order Only) · $29.99
Worth it question · Oct 4, 03:12 ET
In a conversation that began “best smart switch for a three way setup at the top and bottom of my stairs”, after the follow-up message, ChatGPT showed an ad from evehome.com.
Text ad: “Save Energy Costs Today with Eve Energy Outlet!”
Best for question · Oct 4, 04:43 ET
In a conversation that began “best smart switches for an older house without a neutral wire”, after the follow-up message, ChatGPT showed an ad from ahalightingled.com.
Shopping ad: AHA LIGHTING WiFi Smart Wall Switch · $75
Best for question · Oct 4, 04:21 ET
In a conversation that began “hue outdoor lights vs ring smart lighting for pathway and security lighting”, after the follow-up message, ChatGPT showed an ad from Gama Sonic USA.
Text ad: “Outdoor Lighting Without the Hassle of Wiring”
Comparison question · Oct 4, 02:51 ET
In a conversation that began “best smart bulbs for someone who wants warm dim light at night and bright white in the morning”, after the follow-up message, ChatGPT showed an ad from perigold.com.
Shopping ad: 6 Watt White LED Bulb (Set of 4) Satco · $14
Best for question · Oct 4, 01:37 ET
In a conversation that began “best smart bulbs for a setup without a hub”, after the follow-up message, ChatGPT showed an ad from Super Bright LEDs.
Text ad: “Free Interactive Bulb Finder”
Best for question · Oct 4, 02:13 ET
In a conversation that began “cheap smart bulbs that work with alexa”, after the follow-up message, ChatGPT showed an ad from allmodern.com.
Shopping ad: Philips Hue Smart Hub Philips Hue · $80
Price question · Oct 4, 02:06 ET
In a conversation that began “is lutron caseta worth it for a whole house”, after the follow-up message, ChatGPT showed an ad from SupplyHouse.com.
Shopping ad: Lutron L-BDGPRO2-WH Caseta Smart Hub PRO - Unlocks the Full Power of Caseta Systems via the Lutron App Plus Integrates… · $180
Worth it question · Oct 4, 04:19 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.7% |
| Comparison | 22 | 15.2% |
| Fix or choose | 21 | 14.5% |
| Price | 21 | 14.5% |
| Long scenario | 21 | 14.5% |
| Short search | 15 | 10.3% |
| Worth it | 15 | 10.3% |
More in Home Furniture & Decor
Other Home Furniture & Decor topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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