Media & Entertainment

VR Experiences ads in ChatGPT

Ads shown in ChatGPT conversations about VR Experiences. We recorded 135 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 130 ads from 56 advertisers. Most often shown: SPECS, Zenni Optical and SPYSCAPE.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

135
conversations recorded
130
ads shown
56
advertisers
8%
shopping ads

Advertisers shown in VR Experiences conversations

top 25 of 56

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 130 shown ads.

#AdvertiserWebsiteAds shownShare
1SPECSspecs.com2620.0%
2Zenni Opticalzennioptical.com96.9%
3EVE Onlineeveonline.com64.6%
4SPYSCAPEspyscape.com64.6%
5eneba.comeneba.com53.8%
6Falcon Northwest Computer Systemsfalcon-nw.com53.8%
7avvaexperience.comavvaexperience.com43.1%
8Nex Playgroundnexplayground.com43.1%
9Groupongroupon.com32.3%
10handstandwith.ushandstandwith.us32.3%
11Whoopwhoop.com32.3%
12andrettikarting.comandrettikarting.com21.5%
13Force USAforceusa.com21.5%
14meirro.commeirro.com21.5%
15Mr. Rebatesmrrebates.com21.5%
16pchelpsoft.compchelpsoft.com21.5%
17round1usa.comround1usa.com21.5%
18temu.comtemu.com21.5%
19Tinggly Europetinggly.com21.5%
20Turtle Beachturtlebeach.com21.5%
21[solidcore]solidcore.co10.8%
22All You Can Booksallyoucanbooks.com10.8%
23ALOGIC USAalogic.co10.8%
24anothernightin.comanothernightin.com10.8%
25AT&T Mobilityatt.com10.8%

31 more advertisers shared the other 31 shown ads.

2 shown product ads (1.5%) did not name the merchant and are not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)11991.5%
Shopping ad (product name and price)118.5%

Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • SPECSText ad

    AR Glasses by SPECS

    Shown 17 times

  • EVE OnlineText ad

    EVE Online: Living Sci-Fi Universe. Play for Free

    Shown 6 times

  • eneba.comText ad

    Helis play, UAB

    Buy Games, Gift Cards & Top Ups Cheaper

    Shown 5 times

  • Zenni OpticalText ad

    Blokz Lenses, Gamers

    Shown 3 times

  • Falcon Northwest Computer SystemsText ad

    "FragBox is flawless" -PC World

    Shown 3 times

  • Nex PlaygroundText ad

    Nex Playground | The Active Play System

    Shown 3 times

  • avvaexperience.comText ad

    Ava Experience LLC

    Fun & Unique Virtual Team Events

    Shown 3 times

  • handstandwith.usText ad

    Team Handstand

    A heist at your party

    Shown 3 times

  • SPYSCAPEText ad

    Better With Friends

    Shown 2 times

  • round1usa.comText ad

    Round One Entertainment, Inc.

    Explore the VIP Immersive Lane

    Shown 2 times

  • andrettikarting.comText ad

    AIKG LLC

    High-Speed Indoor Karting

    Shown 2 times

  • Turtle BeachText ad

    Stealth Pro II - Flagship Audio, Ultimate Comfort

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best vr headset for someone who wants to watch movies on a giant virtual screen in bed”, after the follow-up message, ChatGPT showed an ad from Muse.

    Text ad: “Focus Better, Sleep Well”

    Best for question · Oct 4, 00:00 ET

  2. In a conversation that began “how much does it cost to get started in vr with a headset and a few games”, after the follow-up message, ChatGPT showed an ad from PlayStation.

    Text ad: “PlayStation®VR2”

    Price question · Oct 4, 01:52 ET

  3. In a conversation that began “is the quest 3 worth it over the quest 3s for movies and games”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: VR Head for Quest 3/3S/Quest 2, Cushion for Lying Down, Back Head Pressure Relief Support, VR Accessories for Long… · $59.39

    Worth it question · Oct 4, 05:34 ET

  4. In a conversation that began “is psvr2 worth it now that it works with pc”, after the follow-up message, ChatGPT showed an ad from MAINGEAR.

    Text ad: “Priced A 5090 Lately?”

    Worth it question · Oct 4, 01:44 ET

  5. In a conversation that began “how to set up quest for two users”, after the follow-up message, ChatGPT showed an ad from Replit.

    Text ad: “Build Games in a Browser”

    Fix or choose question · Oct 4, 05:09 ET

  6. In a conversation that began “best vr games for adults new to vr”, after the follow-up message, ChatGPT showed an ad from Zenni Optical.

    Text ad: “Gaming Glasses, Zenni”

    Best for question · Oct 4, 00:51 ET

  7. In a conversation that began “vision pro vs a big tv for watching movies at home every night”, after the follow-up message, ChatGPT showed an ad from SPECS.

    Text ad: “Preorder SPECS Today”

    Comparison question · Oct 4, 00:07 ET

  8. In a conversation that began “how to pick vr games for beginners”, after the follow-up message, ChatGPT showed an ad from AT&T Mobility.

    Text ad: “Take Gaming to the Next Level”

    Fix or choose question · Oct 4, 02:55 ET

  9. In a conversation that began “how much does a sandbox vr session cost for six people on a weekend”, after the follow-up message, ChatGPT showed an ad from Groupon.

    Shopping ad: Things to Do Near You · $47.20

    Price question · Oct 4, 02:55 ET

  10. In a conversation that began “alternatives to sandbox vr in chicago for a group birthday”, after the follow-up message, ChatGPT showed an ad from Tinggly Europe.

    Text ad: “Tinggly Experience Gifts”

    Comparison question · Oct 4, 04:51 ET

  11. In a conversation that began “psvr2”, after the follow-up message, ChatGPT showed an ad from eneba.com.

    Text ad: “Buy Games, Gift Cards & Top Ups Cheaper”

    Short search question · Oct 4, 05:17 ET

  12. In a conversation that began “is the steam frame worth waiting for instead of buying a quest now”, after the follow-up message, ChatGPT showed an ad from Turtle Beach.

    Text ad: “Stealth Pro II - Flagship Audio, Ultimate Comfort”

    Worth it question · Oct 4, 01:06 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
272720.8%
Comparison
one product or service against another, or alternatives
222116.2%
Long scenario
a personal situation in a sentence or two
222116.2%
Price
what something costs or where to buy it cheaply
212116.2%
Fix or choose
a problem to fix, or a choice to make
211813.8%
Worth it
whether something is worth buying or switching to
12129.2%
Short search
a few words, like a search box
10107.7%

More in Media & Entertainment

Other Media & Entertainment topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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