Advertiser

Rustica ads in ChatGPT

In our capture of logged-out ChatGPT, 37 ads from Rustica appeared on screen (all text ads), in 5 distinct ad copies across 5 industries and 13 topics. Each one appeared after our follow-up message asking for a sponsored ad.

rustica.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
37
distinct ad copies
5
industries
5
topics
13

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Rustica advertised, not how often ChatGPT shows its ads.

Ad copies

Rustica ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

5 ad copies

  • RusticaSponsored

    Make Room for Style

    Text ad · shown 11 times

    Questions it appeared after

    1. “how much is an ikea pax wardrobe”Closet Organization · Oct 3, 11:01 pm ET
    2. “are closet systems worth it”Closet Organization · Oct 3, 11:22 pm ET
    3. “walk in closet”Closet Organization · Oct 3, 11:26 pm ET
    4. “how much does california closets cost”Closet Organization · Oct 4, 2:26 am ET
    5. “is a closet audit worth it”Personal Stylists and Color Analysis · Oct 4, 11:12 am ET

    +6 more conversations with this ad copy

  • RusticaSponsored

    Handcrafted in Utah

    Text ad · shown 11 times

    Questions it appeared after

    1. “weiser vs kwikset handlesets”Door & Cabinet Hardware · Oct 4, 11:13 am ET
    2. “best front door replacement for a craftsman house in portland that still looks original”Window & Door Replacement · Oct 4, 11:14 am ET

    +9 more conversations with this ad copy

  • RusticaSponsored

    Made in Utah

    Text ad · shown 9 times

    Questions it appeared after

    1. “is it worth paying for custom built ins if we might sell the house in five years”Bookshelves & Storage · Oct 4, 5:01 am ET
    2. “best soundproof interior door for a home recording studio”Interior Doors · Oct 4, 11:16 am ET
    3. “We're finishing our basement and need doors for two bedrooms, a bathroom and a utility room, what type holds up to humidity?”Interior Doors · Oct 4, 11:17 am ET
    4. “best interior door style for a modern farmhouse”Interior Doors · Oct 4, 11:19 am ET
    5. “barn door vs pocket door for a primary bathroom entry with limited wall space”Interior Doors · Oct 4, 11:20 am ET

    +4 more conversations with this ad copy

  • RusticaSponsored

    Custom Barn Doors

    Text ad · shown 5 times

    Questions it appeared after

    1. “bifold closet doors price”Interior Doors · Oct 4, 11:15 am ET
    2. “double barn door kit price”Interior Doors · Oct 4, 11:22 am ET

    +3 more conversations with this ad copy

  • RusticaSponsored

    Your Door. Your Finish.

    Text ad · shown 1 time

    Questions it appeared after

    1. “cost to replace hollow core with solid core”Interior Doors · Oct 4, 11:26 am ET
Where it showed

Where Rustica ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Topics

and 1 more topic, 1 ads in all

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like