Advertiser

Target ads in ChatGPT

In our capture of logged-out ChatGPT, 29 ads from Target appeared on screen (3 text and 26 shopping ads), in 29 distinct ad copies across 9 industries and 28 topics. Each one appeared after our follow-up message asking for a sponsored ad.

target.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown: 29
distinct ad copies: 29
industries: 9
topics: 28

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Target advertised, not how often ChatGPT shows its ads.

Ad copies

Target ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 29

TargetSponsored
Looking for Your Next Switch Game?
Text ad · shown 1 time
Questions it appeared after
1. “switch lite vs switch 2 for an adult who only plays handheld on the train”Gaming Consoles · Oct 3, 11:14 pm ET
TargetSponsored
Pet Pjs - Heatwave Pet Pjs Chenille Hoodie Sweaters - Small (Fits Up to 15 lbs)
$24.95
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Bird Play Stand with Wheels, Perches, Stainless Steel Feed Bowls, and Round Tray, Suitable for Indoor and Outdoor Use
$185.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
BLACK+DECKER PowerCrush Countertop Blender, BL1230SG, 6-Cup Glass Jar, 4 Speed Settings, Dishwasher Safe, 700W Motor
$48.59
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Kanto OBI3G2VMB Bluetooth Turntable + Kanto Yu6mw Powered Bookshelf + Kanto Sub
$1,179.97
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Dove Beauty Sensitive Skin Body Wash Pump Gentle Hypoallergenic Formula 24hr Lotion-Soft Skin - 30.6 fl oz
$12.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Logitech G502 X PLUS LIGHTSPEED Wireless Gaming Mouse White - HERO 25K Sensor - 13 Programmable Buttons - LIGHTSYNC RGB - 8-zone LED…
$159.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Wired Productions AVICII Invector: Encore Edition Nintendo Switch
$42.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Diamond Audio Dmd250.1D 1-Ch 250W Amp W/Remote And One Dmdsh Shallow 12" Dvc 4Ω 200W Rms Subwoofers
$455.98
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Real Techniques Everyday Essentials Makeup Brush Kit - 5pc
$18.79
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
3-Tier Small Animal Cage for Ferrets and Large Chinchillas
$222.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Revlon VersaStyler 3-in-1 Styler Blow Dryer, Blowout Brush & Thermal Brush
$99.99
Shopping ad · shown 1 time
Questions it appeared after
1. “revlon one step vs drybar double shot”Hair Dryers · Oct 4, 2:30 am ET
TargetSponsored
Self Clean Slicker Dog Brush Grooming Tool - M - up&up™
$9.79
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Unique Bargains Self-Adhesive Hexagonal Nylon Repair Patches 1 Set Navy Blue
$12.49
Shopping ad · shown 1 time
Questions it appeared after
1. “how to fix a gap in the back of jeans without going to a tailor”Jeans · Oct 4, 2:43 am ET
TargetSponsored
e.l.f. Halo Glow Liquid Filter Highlighter - 7 Deep/Rich - 1.06 fl oz
$15
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Tall Glass Reptile Terrarium with Mesh Vent Top Double Hinged Lockable Doors Waterproof Anti Escape Base for Lizard Snake Bearded Dragon
$128.02
Shopping ad · shown 1 time
Questions it appeared after
1. “how much does a custom chameleon enclosure cost compared to a store bought screen cage”Reptile Habitats · Oct 4, 3:02 am ET
TargetSponsored
The Ultimate Bingewatching Guide - by Chris Roberts (Paperback)
$9.95
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Shop Cell Phones
Text ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Glasslock Oven and Microwave Safe Glass Food Storage Containers 12 Piece Set
$32.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Bulova Men's Classic Sport 6 Hand Chronograph Quartz Stainless Steel Watch, Luminous, Blue Dial 43mm
$450
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
GoPro HERO
$219.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
Turtle Beach Stealth 500 - Black - PC Gaming Headset
$89.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
BYOMA Melting Cleansing Balm - 2.12oz
$14.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
TargetSponsored
L'Oreal Paris Infallible 3-Second Up to 36HR Wear Setting Spray - 3.9 oz
$14.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.

More ad copies · 5 of 5

Gigastone® Gaming Plus A1V30 microSD™ Card, Size: 256 GB$69.99 · Shopping ad · shown 1 time
Mint City Surge TCG Trading Card Mystery Box$275 · Shopping ad · shown 1 time
Shop TVs & Home TheaterText ad · shown 1 time
Anna-Kaci Crisscross Pattern Sheer Tights with Soft Stretch Fit and Delicate Allover Line Design for Stylish…$22.99 · Shopping ad · shown 1 time
weBoost® Drive Reach In-Vehicle Cell Signal Booster Kit$499.99 · Shopping ad · shown 1 time

Where it showed

Where Target ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Target’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

temu.com2,744 ads shown24 shared topics

top5best.com535 ads shown18 shared topics

Neiman Marcus325 ads shown10 shared topics

Saks Fifth Avenue407 ads shown8 shared topics

Nordstrom269 ads shown8 shared topics

Etsy145 ads shown8 shared topics

quickshipelectronics89 ads shown7 shared topics

VistaPrint US1,702 ads shown7 shared topics

Groupon576 ads shown6 shared topics

Zenni Optical392 ads shown6 shared topics

orangehardwares.com262 ads shown7 shared topics

Kole Imports & Closeouts243 ads shown7 shared topics

Nordstrom Rack141 ads shown7 shared topics

Wayfair770 ads shown5 shared topics SVS78 ads shown5 shared topics

mercari.com70 ads shown6 shared topics

petocart.com62 ads shown6 shared topics

Woot.com39 ads shown6 shared topics

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full method Why this is not an ad rate What the ads looked like

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All 20 industries, the most shown topics and the guides, one link each.

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