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Viking ads in ChatGPT

In our capture of logged-out ChatGPT, 93 ads from Viking appeared on screen (all text ads), in 9 distinct ad copies across 5 industries and 18 topics. Each one appeared after our follow-up message asking for a sponsored ad.

No website of its own in our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
93
distinct ad copies
9
industries
5
topics
18

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Viking advertised, not how often ChatGPT shows its ads.

Ad copies

Viking ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

9 ad copies

  • VikingSponsored

    Discover Seamless Travel

    Text ad · shown 33 times

    Questions it appeared after

    1. “is a river cruise worth it for people in their 40s or is everyone onboard much older”River Cruises · Oct 3, 11:01 pm ET
    2. “scenic river cruises”River Cruises · Oct 3, 11:01 pm ET
    3. “how to pick a river cruise excursion”River Cruises · Oct 3, 11:02 pm ET
    4. “how do i choose between a 7 night and a 14 night river cruise for my first time”River Cruises · Oct 3, 11:05 pm ET
    5. “how to find river cruise deals”River Cruises · Oct 3, 11:06 pm ET

    +28 more conversations with this ad copy

  • VikingSponsored

    Explore Europe with Ease

    Text ad · shown 17 times

    Questions it appeared after

    1. “river cruise high water bus tours instead”River Cruises · Oct 3, 11:12 pm ET
    2. “uniworld vs scenic luxury”River Cruises · Oct 4, 3:58 am ET

    +15 more conversations with this ad copy

  • VikingSponsored

    Explore More by River

    Text ad · shown 13 times

    Questions it appeared after

    1. “how to choose between the christmas markets cruise in december and a spring cruise in may”River Cruises · Oct 4, 3:37 am ET
    2. “is amawaterways worth the price”River Cruises · Oct 4, 4:03 am ET

    +11 more conversations with this ad copy

  • VikingSponsored

    A Serene Way to Travel

    Text ad · shown 8 times

    Questions it appeared after

    1. “how much are cruise excursions usually”Cruises · Oct 3, 11:02 pm ET
    2. “best guided tour of italy for a couple in their 60s who want a slower pace and good hotels”Tours & Guided Trips · Oct 3, 11:28 pm ET
    3. “best alaska cruise itinerary that includes glacier bay and a day in skagway”Cruises · Oct 4, 12:49 am ET
    4. “is taking the overnight ferry to crete worth it compared to a quick flight from athens”Ferries & Island Hopping · Oct 4, 1:57 am ET

    +4 more conversations with this ad copy

  • VikingSponsored

    For Curious Travelers

    Text ad · shown 8 times

    Questions it appeared after

    1. “is a luxury train like the orient express worth the price for a 25th anniversary”Train Travel · Oct 4, 3:38 am ET

    +7 more conversations with this ad copy

  • VikingSponsored

    Unpack Once & Explore

    Text ad · shown 6 times

    Questions it appeared after

    1. “our tour group is mostly people much older than us and the pace is slow, how do we make the most of it”Tours & Guided Trips · Oct 4, 12:04 am ET

    +5 more conversations with this ad copy

  • VikingSponsored

    All-Inclusive Voyages

    Text ad · shown 4 times

    Questions it appeared after

    1. “how to get a cruise cabin upgrade”Cruises · Oct 3, 11:06 pm ET
    2. “I saw a costco deal on an amawaterways danube cruise for next summer, is it actually a good price compared to booking direct?”River Cruises · Oct 3, 11:34 pm ET
    3. “carnival wifi package”Inflight & Cruise Wi-Fi · Oct 4, 11:25 am ET

    +1 more conversation with this ad copy

  • VikingSponsored

    Explore Paris & Provence

    Text ad · shown 3 times

    Questions it appeared after

    1. “is paying for a guided tour of the louvre worth it compared to an audio guide”Activities & Attraction Tickets · Oct 3, 11:11 pm ET
    2. “seine river cruise”River Cruises · Oct 3, 11:33 pm ET

    +1 more conversation with this ad copy

  • VikingSponsored

    #1 for Rivers & Oceans

    Text ad · shown 1 time

    Questions it appeared after

    1. “coral expeditions vs ponant for the kimberley coast in australia on a mid range budget”Expedition Cruises · Oct 4, 11:20 am ET
Where it showed

Where Viking ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 6 more topics, 6 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Viking’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Expedia1,840 ads shown15 shared topicsAllianz373 ads shown13 shared topicsJotform3,005 ads shown11 shared topicsExoticca Travel US56 ads shown10 shared topicsMacs Adventure60 ads shown5 shared topicsCarnival Cruise Line51 ads shown7 shared topicsDelta Vacations52 ads shown10 shared topicsCrystal Cruises37 ads shown6 shared topicsViator74 ads shown9 shared topicsNorse Adventures49 ads shown7 shared topicsRoyal Caribbean Cruises49 ads shown8 shared topicsThe Olive Odysseys32 ads shown6 shared topicsOff the Beaten Path21 ads shown7 shared topicsnathab.com37 ads shown5 shared topicsgo2africa.com26 ads shown5 shared topicsoceanwide-expeditions.com20 ads shown6 shared topicsG Adventures44 ads shown9 shared topicsKensington Tours17 ads shown5 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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