Lighting & Lamps ads in ChatGPT
Ads shown in ChatGPT conversations about Lighting & Lamps. We recorded 157 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 44 advertisers. Most often shown: allmodern.com, lamps.com and Bicycle Glass.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Lighting & Lamps conversations
top 25 of 44Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | allmodern.com | 29 | 19.3% |
| 2 | lamps.com | 22 | 14.7% |
| 3 | Bicycle Glass | 12 | 8.0% |
| 4 | Living Spaces | 8 | 5.3% |
| 5 | Super Bright LEDs | 7 | 4.7% |
| 6 | Hangout Lighting | 6 | 4.0% |
| 7 | Buddy | 5 | 3.3% |
| 8 | Mooijane | 5 | 3.3% |
| 9 | Pottery Barn | 5 | 3.3% |
| 10 | Wayfair | 5 | 3.3% |
| 11 | highburyfurnishings.com | 3 | 2.0% |
| 12 | Modern Lantern | 3 | 2.0% |
| 13 | therugdecor.com | 3 | 2.0% |
| 14 | interiormoderna.com | 2 | 1.3% |
| 15 | perigold.com | 2 | 1.3% |
| 16 | shoppremier.com | 2 | 1.3% |
| 17 | Sofary Lighting | 2 | 1.3% |
| 18 | SupplyHouse.com | 2 | 1.3% |
| 19 | temu.com | 2 | 1.3% |
| 20 | Blinds.com | 1 | 0.7% |
| 21 | Blindsgalore | 1 | 0.7% |
| 22 | Etsy | 1 | 0.7% |
| 23 | Finnish Design Shop | 1 | 0.7% |
| 24 | Home Service Heroes | 1 | 0.7% |
| 25 | homecomfort.services | 1 | 0.7% |
19 more advertisers shared the other 19 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 61 | 40.7% |
| Shopping ad (product name and price) | 89 | 59.3% |
Shopping ads include 4 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Bicycle GlassText ad
Hand-Blown Lighting, US Made
Shown 12 times
- Hangout LightingText ad
Pendants & Chandeliers
Shown 4 times
- MooijaneText ad
Hands Garner Floor Lamp
Shown 4 times
- Modern LanternText ad
GORGEOUS LIGHT ANYWHERE
Shown 3 times
- allmodern.comShopping ad
Portobello Rechargeable LED Table Lamp Brightech Color: Blue
$60
Shown 3 times
- BuddyText ad
A Buddy for each room
Shown 3 times
- Super Bright LEDsText ad
Free Interactive Bulb Finder
Shown 3 times
- Pottery BarnText ad
Floor Lamps
Shown 2 times
- lamps.comShopping ad
Dashville One Light Table Lamp Aged Brass
$813.60
Shown 2 times
- shoppremier.comText ad
Premier Lighting
Light Up Your Home
Shown 2 times
- Sofary LightingText ad
Buy Foyer Chandelier | $80 off
Shown 2 times
- Blinds.comText ad
Sunlight Without the Fishbowl Effect
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “lumens vs ylighting for designer lamps”, after the follow-up message, ChatGPT showed an ad from allmodern.com.
Shopping ad: Jemma 59 " Floor Lamp AllModern Shade Color: Gold Base Finish: Gold · $169
Comparison question · Oct 3, 23:07 ET
In a conversation that began “best cordless lamp for a dining table”, after the follow-up message, ChatGPT showed an ad from Modern Lantern.
Text ad: “GORGEOUS LIGHT ANYWHERE”
Best for question · Oct 3, 23:23 ET
In a conversation that began “brightech sky vs a regular torchiere floor lamp for lighting a dark room with high ceilings”, after the follow-up message, ChatGPT showed an ad from Bicycle Glass.
Text ad: “Hand-Blown Lighting, US Made”
Comparison question · Oct 4, 00:22 ET
In a conversation that began “I keep buying bulbs that look blue and clinical, which bulb color and brand gives that warm glow like a restaurant?”, after the follow-up message, ChatGPT showed an ad from lusalighting.com.
Shopping ad: A19 Natural Warm Dimming LED Frosted Bulb · $19
Long scenario question · Oct 3, 23:07 ET
In a conversation that began “are cordless lamps worth it”, after the follow-up message, ChatGPT showed an ad from Buddy.
Text ad: “A Buddy for each room”
Worth it question · Oct 4, 05:31 ET
In a conversation that began “lamp shades”, after the follow-up message, ChatGPT showed an ad from Blindsgalore.
Text ad: “Eco-Friendly Blinds & Shades on Sale”
Short search question · Oct 3, 23:22 ET
In a conversation that began “best lamp for a nightstand”, after the follow-up message, ChatGPT showed an ad from Living Spaces.
Shopping ad: Natural Wood Cylinder Table Lamp with Ivory Shade Modern - 18"W x 18"D x 25.5"H at Living Spaces · $149
Best for question · Oct 4, 04:24 ET
In a conversation that began “what do original 1960s table lamps usually sell for if they still work”, after the follow-up message, ChatGPT showed an ad from interiormoderna.com.
Shopping ad: Tinge Table Lamp · $220
Price question · Oct 4, 00:11 ET
In a conversation that began “My home office is in a windowless basement room and I feel like I'm in a cave, what lighting should I add?”, after the follow-up message, ChatGPT showed an ad from SupplyHouse.com.
Text ad: “Halco Lighting Technologies SDL6-15-930-D 6" LE...”
Long scenario question · Oct 3, 23:30 ET
In a conversation that began “is it worth buying a designer floor lamp or will a cheap one light the room just as well”, after the follow-up message, ChatGPT showed an ad from lamps.com.
Shopping ad: One Light Floor Lamp from the Devon collection in Aged Brass finish by Hudson Valley · $1,028.80
Worth it question · Oct 4, 03:47 ET
In a conversation that began “how do I figure out how many lumens I need for a living room that's 15 by 18”, after the follow-up message, ChatGPT showed an ad from Prado America.
Text ad: “Minimal outlets”
Fix or choose question · Oct 3, 23:19 ET
In a conversation that began “my lamp shade keeps falling off the harp, is there a part I can buy to fix it”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best lamp harps and finials · $12.99
Fix or choose question · Oct 3, 23:23 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 33 | 22.0% |
| Price | 24 | 16.0% |
| Long scenario | 21 | 14.0% |
| Comparison | 22 | 14.7% |
| Fix or choose | 19 | 12.7% |
| Short search | 16 | 10.7% |
| Worth it | 15 | 10.0% |
More in Home Furniture & Decor
Other Home Furniture & Decor topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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