Travel & Hospitality

Car Rentals ads in ChatGPT

Ads shown in ChatGPT conversations about Car Rentals. We recorded 147 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 23 advertisers. Most often shown: Expedia, Hertz and Turo.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

147
conversations recorded
146
ads shown
23
advertisers
2%
shopping ads

Advertisers shown in Car Rentals conversations

23 advertisers

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.

#AdvertiserWebsiteAds shownShare
1Expediaexpedia.com5537.7%
2Hertz—3725.3%
3Turoturo.com2416.4%
4Allianz—42.7%
5Jotformjotform.com42.7%
6BMW USAbmwusa.com21.4%
7GEICOgeico.com21.4%
8Happy Campershappycampers.is21.4%
9AAA Northeastaaa.com10.7%
10FlyNYONflynyon.com10.7%
11Groupongroupon.com10.7%
12KJT Law Groupkjtlawgroup.com10.7%
13Lava Car Rentallavacarrental.is10.7%
14Liberty Mutual Insurancelibertymutual.com10.7%
15Mountaineers of Icelandmountaineers.is10.7%
16Nerdwalletnerdwallet.com10.7%
17Nonaj & Partnersnonajlaw.com10.7%
18Outdoorsyoutdoorsy.com10.7%
19Rocket Lawyerrocketlawyer.com10.7%
20temu.comtemu.com10.7%
21TopDog Lawtopdoglaw.com10.7%
22Traffic Court Protrafficcourtpro.com10.7%
23Travellers Autobarntravellers-autobarnrv.com10.7%

1 shown product ad (0.7%) did not name the merchant and is not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)14397.9%
Shopping ad (product name and price)32.1%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • HertzText ad

    Unlimited Mileage Rental

    Shown 19 times

  • TuroText ad

    Traveling on a budget?

    Shown 15 times

  • ExpediaText ad

    Car Rentals on Expedia

    Shown 11 times

  • Happy CampersText ad

    Iceland’s Top-Rated Campervan Rental

    Shown 2 times

  • AllianzText ad

    Protect your best trip yet

    Shown 2 times

  • Lava Car RentalText ad

    Stress-Free Car Rental

    Shown 1 time

  • temu.comShopping ad

    Activated Charcoal Odor Absorber, Odor Eliminator For Strong Odor, Bamboo Charcoal Air Purifying Bags For Home Car Closet Pet, Smoke Room…

    $14.26

    Shown 1 time

  • FlyNYONText ad

    NYC Helicopter Tours

    Shown 1 time

  • GEICOText ad

    GEICO Offers Convenient Claims and Repairs

    Shown 1 time

  • BMW USAText ad

    Curious About EVs?

    Shown 1 time

  • JotformText ad

    Free Car Rental Agreement PDF

    Shown 1 time

  • AAA NortheastText ad

    Low Cost Help

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best car rental for unlimited miles”, after the follow-up message, ChatGPT showed an ad from Expedia.

    Text ad: “Unlimited Mileage Car Rentals”

    Best for question · Oct 3, 23:04 ET

  2. In a conversation that began “is it worth renting a car in new york city for a weekend or should we just use the subway”, after the follow-up message, ChatGPT showed an ad from FlyNYON.

    Text ad: “NYC Helicopter Tours”

    Worth it question · Oct 4, 04:22 ET

  3. In a conversation that began “enterprise vs avis for a one way rental from new york to florida with a big suv”, after the follow-up message, ChatGPT showed an ad from Hertz.

    Text ad: “One-Way Car Rentals”

    Comparison question · Oct 4, 04:44 ET

  4. In a conversation that began “best car rental company if i want to skip the counter and just walk to my car at the airport”, after the follow-up message, ChatGPT showed an ad from Turo.

    Text ad: “Rent the car you want.”

    Best for question · Oct 3, 23:27 ET

  5. In a conversation that began “is renting a tesla from hertz worth it for a road trip if i've never driven an ev”, after the follow-up message, ChatGPT showed an ad from BMW USA.

    Text ad: “Curious About EVs?”

    Worth it question · Oct 4, 01:59 ET

  6. In a conversation that began “alamo”, after the follow-up message, ChatGPT showed an ad from Allianz.

    Text ad: “Protect your best trip yet”

    Short search question · Oct 3, 23:33 ET

  7. In a conversation that began “my girlfriend and I want to rent a jeep for a week in moab to drive some trails, which rental places allow off road driving?”, after the follow-up message, ChatGPT showed an ad from Outdoorsy.

    Text ad: “Rent a Camper Van for the Parks”

    Long scenario question · Oct 3, 22:58 ET

  8. In a conversation that began “is the prepaid fuel option worth it”, after the follow-up message, ChatGPT showed an ad from Groupon.

    Shopping ad: Car Care & Auto Service Deals in New Jersey · $2.40

    Worth it question · Oct 3, 23:06 ET

  9. In a conversation that began “is it worth paying for the rental company's damage waiver if my own car insurance covers rentals”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.

    Text ad: “Compare Car Insurance”

    Worth it question · Oct 4, 04:36 ET

  10. In a conversation that began “is it worth renting a car in iceland in winter or should we just do bus tours from reykjavik”, after the follow-up message, ChatGPT showed an ad from Mountaineers of Iceland.

    Text ad: “Ride Across Iceland's Glaciers”

    Worth it question · Oct 4, 01:37 ET

  11. In a conversation that began “how far in advance to book a rental car”, after the follow-up message, ChatGPT showed an ad from Expedia.

    Text ad: “Car Rentals on Expedia”

    Price question · Oct 4, 00:44 ET

  12. In a conversation that began “hertz”, after the follow-up message, ChatGPT showed an ad from Hertz.

    Text ad: “Get moving with Hertz”

    Short search question · Oct 3, 23:05 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
292819.2%
Comparison
one product or service against another, or alternatives
222215.1%
Price
what something costs or where to buy it cheaply
222215.1%
Fix or choose
a problem to fix, or a choice to make
222215.1%
Long scenario
a personal situation in a sentence or two
222215.1%
Short search
a few words, like a search box
151510.3%
Worth it
whether something is worth buying or switching to
151510.3%

More in Travel & Hospitality

Other Travel & Hospitality topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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