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Harness Insure ads in ChatGPT

In our capture of logged-out ChatGPT, 150 ads from Harness Insure appeared on screen (all text ads), in 5 distinct ad copies across 5 industries and 16 topics. Each one appeared after our follow-up message asking for a sponsored ad.

harnessinsure.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
150
distinct ad copies
5
industries
5
topics
16

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Harness Insure advertised, not how often ChatGPT shows its ads.

Ad copies

Harness Insure ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

5 ad copies

  • Harness InsureSponsored

    Contractor Insurance for Your Business

    Text ad · shown 98 times

    Questions it appeared after

    1. “state farm vs the hartford for contractors”Contractor Insurance · Oct 4, 12:30 am ET
    2. “cheapest insurance for a handyman business”Business Insurance · Oct 4, 12:35 am ET
    3. “how to insure a truck under my llc”Commercial Auto Insurance · Oct 4, 2:52 am ET
    4. “I'm a structural engineer starting my own firm in Denver, which professional liability insurers handle engineers without crazy premiums?”Professional Liability Insurance · Oct 4, 4:06 am ET
    5. “is it worth getting business insurance for a side hustle that makes 15k a year”Business Insurance · Oct 4, 4:37 am ET

    +93 more conversations with this ad copy

  • Harness InsureSponsored

    Insurance Built for Contractors

    Text ad · shown 28 times

    Questions it appeared after

    1. “is equipment breakdown coverage worth it”Home Insurance · Oct 3, 9:48 pm ET
    2. “next vs biberk workers comp for a handyman business with one employee”Workers' Comp Insurance · Oct 4, 12:53 am ET
    3. “I'm a tree trimming contractor in Georgia and most insurers won't touch me, which companies actually insure tree services?”Contractor Insurance · Oct 4, 1:00 am ET
    4. “I run a small video production company in Austin with 50k in gear, what business equipment insurance should we buy?”Electronics Protection Plans · Oct 4, 4:12 am ET
    5. “how much is e&o insurance for a home inspector in florida doing 300 inspections a year”Professional Liability Insurance · Oct 4, 5:10 am ET

    +23 more conversations with this ad copy

  • Harness InsureSponsored

    Protect Your Restaurant With the Right Insurance

    Text ad · shown 15 times

    Questions it appeared after

    1. “average workers comp insurance cost for a restaurant with 400k in annual payroll”Workers' Comp Insurance · Oct 4, 3:50 am ET
    2. “is cyber insurance worth it for a small restaurant that only takes card payments”Cyber Insurance · Oct 4, 4:18 am ET
    3. “is business interruption coverage worth adding for a small restaurant in hurricane country”Business Insurance · Oct 4, 4:48 am ET
    4. “i'm a restaurant owner in queens opening a second location, should my managers take the free city course or servsafe?”Food Safety Certification · Oct 4, 11:17 am ET

    +11 more conversations with this ad copy

  • Harness InsureSponsored

    Insurance Coverage for Your Restaurant

    Text ad · shown 6 times

    Our export holds no question text for these conversations.

  • Harness InsureSponsored

    Bar Insurance Built for Your Business

    Text ad · shown 3 times

    Questions it appeared after

    1. “huckleberry vs pathpoint for small businesses”Business Insurance · Oct 4, 2:13 am ET

    +2 more conversations with this ad copy

Where it showed

Where Harness Insure ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 4 more topics, 4 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Harness Insure’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Jotform3,005 ads shown13 shared topicsEverQuote1,002 ads shown13 shared topicsNOW Insurance Services154 ads shown12 shared topicsGaslamp Insurance Services30 ads shown8 shared topicsColonial Surety Company33 ads shown6 shared topicsThe Zebra495 ads shown11 shared topicsRocket Lawyer142 ads shown8 shared topicsHiscox Insurance Company36 ads shown9 shared topicsIntuit Quickbooks644 ads shown5 shared topicsIronclad586 ads shown4 shared topicsGEICO552 ads shown6 shared topicsNerdwallet1,442 ads shown5 shared topicsHumani HR103 ads shown2 shared topicsGetApp871 ads shown5 shared topicsEvent Helper179 ads shown4 shared topicsClinton Alford Insurance Agency21 ads shown8 shared topicsBBSI15 ads shown5 shared topicsVistaPrint US1,702 ads shown5 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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