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BriteCo ads in ChatGPT

In our capture of logged-out ChatGPT, 35 ads from BriteCo appeared on screen (all text ads), in 1 distinct ad copy across 1 industry and 2 topics. Each one appeared after our follow-up message asking for a sponsored ad.

brite.coLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
35
distinct ad copies
1
industries
1
topics
2

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where BriteCo advertised, not how often ChatGPT shows its ads.

Ad copies

BriteCo ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

1 ad copy

  • BriteCo Inc.Sponsored

    BriteCo Jewelry Insurance

    Text ad · shown 35 times

    Questions it appeared after

    1. “best renters insurance for jewelry coverage”Renters Insurance · Oct 3, 9:27 pm ET
    2. “is a jewelry store protection plan worth it”Jewelry Insurance · Oct 3, 11:37 pm ET
    3. “my jewelry rider premium jumped after reappraisal, should i switch to a jewelry specific insurer”Jewelry Insurance · Oct 4, 12:49 am ET
    4. “cost to insure a 10k ring”Jewelry Insurance · Oct 4, 1:02 am ET
    5. “how much is jewelry insurance for a 15k engagement ring in new york city”Jewelry Insurance · Oct 4, 1:07 am ET

    +30 more conversations with this ad copy

Where it showed

Where BriteCo ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where BriteCo’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

allurez.com34 ads shown1 shared topicEverQuote1,002 ads shown2 shared topicsLUVANSH40 ads shown1 shared topicstockyardx.com65 ads shown1 shared topicGEICO552 ads shown2 shared topicsNOW Insurance Services154 ads shown2 shared topicsNext Diamonds14 ads shown1 shared topicThe Zebra495 ads shown1 shared topicBestMoney420 ads shown2 shared topicsSimpliSafe418 ads shown2 shared topicsAllianz373 ads shown1 shared topicRocket Lawyer142 ads shown2 shared topicsJerry59 ads shown2 shared topicsLathrop Insurance20 ads shown1 shared topicForbes423 ads shown1 shared topicNeiman Marcus325 ads shown1 shared topicAmerican Musical Supply192 ads shown1 shared topicLiberty Mutual Insurance112 ads shown1 shared topic
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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