Smart Speakers ads in ChatGPT
Ads shown in ChatGPT conversations about Smart Speakers. We recorded 156 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 151 ads from 56 advertisers. Most often shown: Ring, bestbuy.com and temu.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Smart Speakers conversations
top 25 of 56Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 151 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Ring | 14 | 9.3% |
| 2 | bestbuy.com | 13 | 8.6% |
| 3 | temu.com | 11 | 7.3% |
| 4 | allmodern.com | 10 | 6.6% |
| 5 | iRobot | 8 | 5.3% |
| 6 | tapo.com | 8 | 5.3% |
| 7 | SVS | 6 | 4.0% |
| 8 | top5best.com | 6 | 4.0% |
| 9 | Busy Bar | 5 | 3.3% |
| 10 | MRCOOL | 5 | 3.3% |
| 11 | orangehardwares.com | 4 | 2.6% |
| 12 | ULTRALOQ | 4 | 2.6% |
| 13 | Bloom Audio | 3 | 2.0% |
| 14 | JBL | 3 | 2.0% |
| 15 | Muse | 3 | 2.0% |
| 16 | pavlok.com | 3 | 2.0% |
| 17 | VistaPrint US | 3 | 2.0% |
| 18 | evehome.com | 2 | 1.3% |
| 19 | Full Compass | 2 | 1.3% |
| 20 | quickshipelectronics | 2 | 1.3% |
| 21 | All You Can Books | 1 | 0.7% |
| 22 | amazon.com | 1 | 0.7% |
| 23 | American Musical Supply | 1 | 0.7% |
| 24 | Aura Consolidated Group | 1 | 0.7% |
| 25 | Auvik Networks | 1 | 0.7% |
31 more advertisers shared the other 31 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 94 | 62.3% |
| Shopping ad (product name and price) | 57 | 37.7% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- RingText ad
Smart Home Integration
Shown 10 times
- temu.comShopping ad
Audio SO-6000 Retro Bluetooth Stereo Shelf Systems Speaker Smart Wi-Fi Wireless Speaker with Built-in Walnut
$236.87
Shown 8 times
- iRobotText ad
Roomba® Robots
Shown 8 times
- allmodern.comShopping ad
Lite Up Play Mini Portable Speaker Adesso Color: Blue
$182
Shown 7 times
- tapo.comText ad
TP-Link Systems Inc.
Deco 7 Pro BE10000 Tri-Band Wi-Fi 7 Mesh System
Shown 6 times
- bestbuy.comShopping ad
Sonos - Five high-fidelity Wireless Speaker - White
$599
Shown 5 times
- Busy BarText ad
BUSY Bar for smarthome
Shown 5 times
- MRCOOLText ad
Google Home Ready
Shown 5 times
- ULTRALOQText ad
Latch 5 Pro with Matter
Shown 4 times
- SVSText ad
Prime Wireless Pro SoundBase
Shown 4 times
- MuseText ad
Sleep sounds that adapt
Shown 3 times
- JBLShopping ad
JBL Authentics 200 Smart Home Speaker With Wi-Fi, Bluetooth And Voice Assistants With Retro Design - Black
$199.95
Shown 3 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “i'm worried about privacy but want voice control for music and timers, which smart speaker brand handles privacy best”, after the follow-up message, ChatGPT showed an ad from MRCOOL.
Text ad: “Google Home Ready”
Long scenario question · Oct 4, 00:33 ET
In a conversation that began “smart speaker”, after the follow-up message, ChatGPT showed an ad from Ring.
Text ad: “Home Alarms For Sale”
Short search question · Oct 3, 23:24 ET
In a conversation that began “best smart speaker for a small office”, after the follow-up message, ChatGPT showed an ad from Plaud.
Text ad: “Plaud Note Pro”
Best for question · Oct 3, 23:19 ET
In a conversation that began “best smart speaker for bluetooth use without needing an app account”, after the follow-up message, ChatGPT showed an ad from Bloom Audio.
Text ad: “Shop the best DAPs”
Best for question · Oct 4, 04:34 ET
In a conversation that began “should i get two homepod minis as a stereo pair or one homepod 2 for a bedroom”, after the follow-up message, ChatGPT showed an ad from bestbuy.com.
Shopping ad: Sonos - Five high-fidelity Wireless Speaker - White · $599
Comparison question · Oct 4, 05:19 ET
In a conversation that began “how much does alexa plus cost and do i need it for my echo speakers”, after the follow-up message, ChatGPT showed an ad from amazon.com.
Text ad: “Big Deals Are a Big Deal Here”
Price question · Oct 3, 23:08 ET
In a conversation that began “cheapest alexa speaker available”, after the follow-up message, ChatGPT showed an ad from Wajo.
Text ad: “Shopping for headphones?”
Price question · Oct 3, 23:55 ET
In a conversation that began “how do i decide how many smart speakers i need for a two story house”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “Save 50% Off SimpliSafe”
Fix or choose question · Oct 3, 23:02 ET
In a conversation that began “how to choose a smart speaker”, after the follow-up message, ChatGPT showed an ad from tapo.com.
Text ad: “Deco 7 Pro BE14000 Tri-Band Wi-Fi 7 Mesh System”
Fix or choose question · Oct 3, 23:33 ET
In a conversation that began “echo pop vs echo dot for a cheap speaker in a guest bedroom”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Shopping ad: Wireless Speaker with Soothing Sound & Light · $721.59
Comparison question · Oct 4, 03:55 ET
In a conversation that began “is the sonos era 300 worth it”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Audio SO-6000 Retro Bluetooth Stereo Shelf Systems Speaker Smart Wi-Fi Wireless Speaker with Built-in Walnut · $236.87
Worth it question · Oct 4, 01:04 ET
In a conversation that began “homepod mini”, after the follow-up message, ChatGPT showed an ad from My Computer Works.
Text ad: “Patient, Friendly Tech Help”
Short search question · Oct 3, 23:06 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 35 | 23.2% |
| Fix or choose | 20 | 13.2% |
| Long scenario | 23 | 15.2% |
| Comparison | 22 | 14.6% |
| Price | 22 | 14.6% |
| Short search | 14 | 9.3% |
| Worth it | 15 | 9.9% |
More in Consumer Electronics
Other Consumer Electronics topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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