Car Rental & Road Trips ads in ChatGPT
Ads shown in ChatGPT conversations about Car Rental & Road Trips. We recorded 135 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 134 ads from 24 advertisers. Most often shown: Hertz, Expedia and Turo.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Car Rental & Road Trips conversations
24 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 134 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Hertz | 49 | 36.6% |
| 2 | Expedia | 36 | 26.9% |
| 3 | Turo | 13 | 9.7% |
| 4 | Nerdwallet | 5 | 3.7% |
| 5 | Allianz | 3 | 2.2% |
| 6 | GEICO | 3 | 2.2% |
| 7 | koa.com | 3 | 2.2% |
| 8 | Outdoorsy | 3 | 2.2% |
| 9 | EverQuote | 2 | 1.5% |
| 10 | Jotform | 2 | 1.5% |
| 11 | Travellers Autobarn | 2 | 1.5% |
| 12 | BMW USA | 1 | 0.7% |
| 13 | Capital One | 1 | 0.7% |
| 14 | Chargebacks911 | 1 | 0.7% |
| 15 | forthepeople.com | 1 | 0.7% |
| 16 | Lava Car Rental | 1 | 0.7% |
| 17 | Redpoint Travel Protection | 1 | 0.7% |
| 18 | Route One GO | 1 | 0.7% |
| 19 | RV Overnights | 1 | 0.7% |
| 20 | RVshare | 1 | 0.7% |
| 21 | safeway moving | 1 | 0.7% |
| 22 | Take 5 Oil Change | 1 | 0.7% |
| 23 | The Zebra | 1 | 0.7% |
| 24 | wolfautomation.com | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 133 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- HertzText ad
Unlimited Mileage Rental
Shown 21 times
- ExpediaText ad
One-Way Car Rentals
Shown 10 times
- TuroText ad
Traveling on a budget?
Shown 9 times
- NerdwalletText ad
Compare Car Insurance
Shown 3 times
- koa.comText ad
Kampgrounds of America
Take the Scenic Route
Shown 3 times
- Travellers AutobarnText ad
Campervan Rental in LA, SF & Vegas
Shown 2 times
- GEICOText ad
Drive for Less with GEICO
Shown 2 times
- OutdoorsyText ad
Compact Campervans You Can Drive
Shown 2 times
- Lava Car RentalText ad
Rent With a Debit Card
Shown 1 time
- AllianzText ad
From road trips to reunions
Shown 1 time
- Take 5 Oil ChangeText ad
Be Road Trip Ready - Take 5®
Shown 1 time
- The ZebraText ad
Personalized Auto Quotes
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “autoslash”, after the follow-up message, ChatGPT showed an ad from Hertz.
Text ad: “Unlimited Mileage Rental”
Short search question · Oct 4, 04:33 ET
In a conversation that began “how to choose the right size rental car for four people and luggage”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Minivan Rentals”
Fix or choose question · Oct 4, 00:50 ET
In a conversation that began “how much is the rental company's damage waiver per day and do i need it”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Drive for Less with GEICO”
Price question · Oct 4, 05:42 ET
In a conversation that began “best rental company that lets you take the car into canada”, after the follow-up message, ChatGPT showed an ad from Allianz.
Text ad: “From road trips to reunions”
Best for question · Oct 4, 00:25 ET
In a conversation that began “renting an ev from hertz vs a gas car for a road trip through california”, after the follow-up message, ChatGPT showed an ad from wolfautomation.com.
Shopping ad: DeWALT DXPAEV20TS · $169.99
Comparison question · Oct 4, 01:07 ET
In a conversation that began “how much does turo insurance cost per day compared to rental company coverage”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Compare Car Insurance”
Price question · Oct 4, 02:59 ET
In a conversation that began “best car rental option for a week long road trip through california on a budget”, after the follow-up message, ChatGPT showed an ad from Travellers Autobarn.
Text ad: “Campervan Rental in LA, SF & Vegas”
Best for question · Oct 4, 03:53 ET
In a conversation that began “how to handle a rental car accident when i'm far from home”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance near you”
Fix or choose question · Oct 4, 04:24 ET
In a conversation that began “alternatives to enterprise for cheap one way car rentals”, after the follow-up message, ChatGPT showed an ad from Turo.
Text ad: “Traveling on a budget?”
Comparison question · Oct 4, 03:37 ET
In a conversation that began “rental car deposit amount”, after the follow-up message, ChatGPT showed an ad from Redpoint Travel Protection.
Text ad: “Travel Protection for the Unexpected”
Price question · Oct 4, 03:01 ET
In a conversation that began “how to document a rental car's condition so i'm not blamed for old scratches”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Daily Vehicle Inspection Report Form”
Fix or choose question · Oct 4, 00:21 ET
In a conversation that began “best way to rent a car without a credit card”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Rent a Car in Denver, Colorado”
Best for question · Oct 4, 01:21 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.9% |
| Fix or choose | 23 | 17.2% |
| Long scenario | 23 | 17.2% |
| Comparison | 22 | 16.4% |
| Price | 19 | 14.2% |
| Worth it | 12 | 9.0% |
| Short search | 7 | 5.2% |
More in Automotive
Other Automotive topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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