Ladders ads in ChatGPT
Ads shown in ChatGPT conversations about Ladders. We recorded 127 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 121 ads from 37 advertisers. Most often shown: DK Hardware, Thumbtack and CustomTieDowns.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Ladders conversations
top 25 of 37Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 121 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | DK Hardware | 19 | 15.7% |
| 2 | Thumbtack | 11 | 9.1% |
| 3 | CustomTieDowns | 10 | 8.3% |
| 4 | Wayfair | 10 | 8.3% |
| 5 | towuniverse.com | 8 | 6.6% |
| 6 | mscdirect.com | 7 | 5.8% |
| 7 | temu.com | 7 | 5.8% |
| 8 | Bartlett Arborist Supply | 5 | 4.1% |
| 9 | Rhodi | 4 | 3.3% |
| 10 | The Stair Source | 4 | 3.3% |
| 11 | Aerial Titans | 3 | 2.5% |
| 12 | Lowe's | 3 | 2.5% |
| 13 | Taskrabbit | 3 | 2.5% |
| 14 | Secure Scaffold Builders | 2 | 1.7% |
| 15 | SupplyHouse.com | 2 | 1.7% |
| 16 | usagranitetools.com | 2 | 1.7% |
| 17 | Adrian | 1 | 0.8% |
| 18 | Cambridge Casual | 1 | 0.8% |
| 19 | CoolPool | 1 | 0.8% |
| 20 | Credible | 1 | 0.8% |
| 21 | Etsy | 1 | 0.8% |
| 22 | flexsealproducts.com | 1 | 0.8% |
| 23 | Formula Roofing and Remodeling | 1 | 0.8% |
| 24 | Go To Gutter Pros | 1 | 0.8% |
| 25 | Guitar Center | 1 | 0.8% |
12 more advertisers shared the other 12 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 78 | 64.5% |
| Shopping ad (product name and price) | 43 | 35.5% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- DK HardwareText ad
Shop DK Hardware For All Your Hardware Needs
Shown 14 times
- WayfairShopping ad
Hailo L100 4-Step Aluminum Lightweight Folding Step Ladder - 330 lb Load Hailo USA Inc.
$199.99
Shown 10 times
- ThumbtackText ad
For everything home could be.
Shown 8 times
- towuniverse.comShopping ad
Lippert On-The-Go Ladder - 14.5' #2021126697
$296.59
Shown 8 times
- CustomTieDownsText ad
RS2K Ladder Rack 2-Pack
Shown 5 times
- Bartlett Arborist SupplyText ad
Arborist Supplies | Tree Climbing Gear | Bartlett
Shown 5 times
- RhodiText ad
Window Cleaners: Why A Hybrid Pole?
Shown 4 times
- The Stair SourceText ad
Get The Best Stair Parts at Unbeatable Prices.
Shown 4 times
- TaskrabbitText ad
Taskrabbit - Task Heroes
Shown 2 times
- SupplyHouse.comText ad
Attic Tent AT-2-ATTIC-TENT Insulated Barrier Fo...
Shown 2 times
- mscdirect.comShopping ad
Little Giant Ladder | 4 Step Aluminum Step Ladder | Type IAA
$359.71
Shown 2 times
- usagranitetools.comShopping ad
Fiberglass Step Ladder
$209.52
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best lightweight ladder for an older woman who needs to change smoke detector batteries and bulbs”, after the follow-up message, ChatGPT showed an ad from mscdirect.com.
Shopping ad: Hailo | 2 Step Steel Foldable Step Ladder | Type IA 330 lb Capacity · $82.72
Best for question · Oct 4, 04:24 ET
In a conversation that began “cheapest ladder that's tall enough to paint 12 foot ceilings”, after the follow-up message, ChatGPT showed an ad from towuniverse.com.
Shopping ad: Lippert On-The-Go Ladder - 14.5' #2021126697 · $296.59
Price question · Oct 4, 01:55 ET
In a conversation that began “best ladder for stairs”, after the follow-up message, ChatGPT showed an ad from Thumbtack.
Text ad: “For everything home could be.”
Best for question · Oct 4, 01:34 ET
In a conversation that began “when do ladders go on sale at home depot or lowes”, after the follow-up message, ChatGPT showed an ad from DK Hardware.
Text ad: “Shop DK Hardware For All Your Hardware Needs”
Price question · Oct 4, 02:25 ET
In a conversation that began “gorilla ladders vs little giant for a multi position ladder at a lower price”, after the follow-up message, ChatGPT showed an ad from Wayfair.
Shopping ad: Hailo L100 4-Step Aluminum Lightweight Folding Step Ladder - 330 lb Load Hailo USA Inc. · $199.99
Comparison question · Oct 4, 05:00 ET
In a conversation that began “werner vs louisville ladder”, after the follow-up message, ChatGPT showed an ad from CustomTieDowns.
Text ad: “2 ft Black Cinch-Strap”
Comparison question · Oct 3, 23:56 ET
In a conversation that began “is xtend climb worth it”, after the follow-up message, ChatGPT showed an ad from Nex Playground.
Text ad: “Nex Playground | $299”
Worth it question · Oct 3, 23:46 ET
In a conversation that began “our attic ladder is old and creaky and the springs are going, which attic ladder should I replace it with?”, after the follow-up message, ChatGPT showed an ad from SupplyHouse.com.
Text ad: “Attic Tent AT-2-ATTIC-TENT Insulated Barrier Fo...”
Long scenario question · Oct 4, 02:51 ET
In a conversation that began “is it worth buying a 32 foot extension ladder for a two story house or hire gutter cleaning”, after the follow-up message, ChatGPT showed an ad from Formula Roofing and Remodeling.
Text ad: “Denver Metro & Front Range Roofer”
Worth it question · Oct 4, 02:13 ET
In a conversation that began “how to use a ladder on stairs”, after the follow-up message, ChatGPT showed an ad from Secure Scaffold Builders.
Text ad: “Safe Access, On Schedule”
Fix or choose question · Oct 4, 05:24 ET
In a conversation that began “best ladder for working on a vaulted ceiling with a fan at 16 feet”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: 14.5FT Telescoping Ladder Aluminum Extendable Telescopic Ladder Extendable Compact Loft Ladder for Household and… · $81.80
Best for question · Oct 4, 03:56 ET
In a conversation that began “werner fiberglass vs aluminum extension ladder for gutters on a two story house”, after the follow-up message, ChatGPT showed an ad from Rhodi.
Text ad: “Window Cleaners: Why A Hybrid Pole?”
Comparison question · Oct 4, 05:40 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 27 | 22.3% |
| Comparison | 19 | 15.7% |
| Long scenario | 18 | 14.9% |
| Price | 18 | 14.9% |
| Fix or choose | 12 | 9.9% |
| Short search | 14 | 11.6% |
| Worth it | 13 | 10.7% |
More in Home Improvement & Appliances
Other Home Improvement & Appliances topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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