GPT Ad Library
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Novo ads in ChatGPT

In our capture of logged-out ChatGPT, 61 ads from Novo appeared on screen (all text ads), in 5 distinct ad copies across 4 industries and 20 topics. Each one appeared after our follow-up message asking for a sponsored ad.

novo.coLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
61
distinct ad copies
5
industries
4
topics
20

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Novo advertised, not how often ChatGPT shows its ads.

Ad copies

Novo ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

5 ad copies

  • NovoSponsored

    Online Business Banking | Novo

    Text ad · shown 19 times

    Questions it appeared after

    1. “best business credit card for new businesses”Business Credit Cards · Oct 3, 9:51 pm ET
    2. “best business bank for a cleaning company that needs debit cards for employees”Business Banking · Oct 3, 11:04 pm ET
    3. “my business partner and I share a personal joint account for a side project, which bank is best for that setup”Checking Accounts · Oct 4, 11:12 am ET
    4. “best credit union for a military spouse who moves every few years and runs a small online business”Military & Veteran Banking · Oct 4, 11:14 am ET
    5. “how to choose a small business lender”Small Business Loans · Oct 4, 11:18 am ET

    +14 more conversations with this ad copy

  • NovoSponsored

    Simple Expense Tracking | Novo

    Text ad · shown 14 times

    Questions it appeared after

    1. “cash app vs venmo for someone who gets paid by many customers for a cleaning side business”Payment Apps · Oct 4, 1:20 am ET
    2. “how much does a business bank account cost”Business Banking · Oct 4, 3:43 am ET
    3. “how to reconcile carrier commission statements”Insurance Agency Software · Oct 4, 11:14 am ET
    4. “best accounting software for farmers and ranchers”Accounting Software · Oct 4, 11:15 am ET

    +10 more conversations with this ad copy

  • NovoSponsored

    Getting Paid Made Easy | Novo

    Text ad · shown 10 times

    Questions it appeared after

    1. “I'm a wedding photographer with seasonal income and want a business card that won't punish me in slow months, what do you suggest”Business Credit Cards · Oct 3, 10:26 pm ET
    2. “I invoice business clients $5,000 to $20,000 and card fees eat into profit, how can I get paid with lower fees?”Payment Processing · Oct 3, 11:16 pm ET
    3. “business checking with no monthly fees”Business Banking · Oct 3, 11:22 pm ET
    4. “lili vs novo for a freelancer who wants tax savings buckets”Online Banks · Oct 4, 2:18 am ET
    5. “is lili pro worth paying for as a freelancer making $60k”Online Banks · Oct 4, 5:38 am ET

    +5 more conversations with this ad copy

  • NovoSponsored

    Free Invoicing Tools | Novo

    Text ad · shown 10 times

    Questions it appeared after

    1. “our agency uses quickbooks but invoicing is clunky for our project based work, should we add another invoicing tool?”Invoicing & Billing · Oct 3, 11:10 pm ET
    2. “how to send automatic payment reminders”Invoicing & Billing · Oct 3, 11:13 pm ET
    3. “wave invoicing”Invoicing Software · Oct 3, 11:25 pm ET
    4. “best payment processor for a b2b supplier that gets big invoices paid by card”Payment Processing · Oct 4, 5:04 am ET
    5. “best business check binder for an office”Business Checks · Oct 4, 11:20 am ET

    +5 more conversations with this ad copy

  • NovoSponsored

    Free Businss Banking | Novo

    Text ad · shown 8 times

    Questions it appeared after

    1. “I opened a business account at a big bank and the app is terrible, which business bank has the best mobile app?”Business Banking · Oct 4, 12:36 am ET
    2. “how do i choose a business bank if i deposit cash every day and need online tools”Business Banking · Oct 4, 12:37 am ET

    +6 more conversations with this ad copy

Where it showed

Where Novo ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 8 more topics, 8 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Novo’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Relay119 ads shown12 shared topicsIntuit Quickbooks644 ads shown15 shared topicsNerdwallet1,442 ads shown11 shared topicsJotform3,005 ads shown15 shared topicsSoFi845 ads shown9 shared topicsGetApp871 ads shown10 shared topicsVistaPrint US1,702 ads shown7 shared topicsCash App136 ads shown6 shared topicsMoneyGram Payment Systems134 ads shown7 shared topicsAlly Bank®53 ads shown8 shared topicsQuicken347 ads shown9 shared topicsMercury20 ads shown6 shared topicsBestMoney420 ads shown7 shared topicsThrivent Bank86 ads shown6 shared topicsHarvest32 ads shown9 shared topicsEverBank107 ads shown5 shared topicsChime60 ads shown4 shared topicsTipalti41 ads shown8 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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