Expense Management ads in ChatGPT
Ads shown in ChatGPT conversations about Expense Management. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 42 advertisers. Most often shown: Intuit Quickbooks, Jotform and Datarails.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Expense Management conversations
top 25 of 42Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Intuit Quickbooks | 33 | 22.3% |
| 2 | Jotform | 26 | 17.6% |
| 3 | Datarails | 11 | 7.4% |
| 4 | GetApp | 6 | 4.1% |
| 5 | Nerdwallet | 6 | 4.1% |
| 6 | Tipalti | 6 | 4.1% |
| 7 | GEP | 5 | 3.4% |
| 8 | Ironclad | 4 | 2.7% |
| 9 | KleerCard | 4 | 2.7% |
| 10 | Quicken | 4 | 2.7% |
| 11 | Corpay | 3 | 2.0% |
| 12 | Mercury | 3 | 2.0% |
| 13 | Sage | 3 | 2.0% |
| 14 | SoFi | 3 | 2.0% |
| 15 | Harvest | 2 | 1.4% |
| 16 | Novo | 2 | 1.4% |
| 17 | Zip | 2 | 1.4% |
| 18 | Auxis | 1 | 0.7% |
| 19 | BigTime Software | 1 | 0.7% |
| 20 | BoldTrail | 1 | 0.7% |
| 21 | businessloans.com | 1 | 0.7% |
| 22 | CARET Legal | 1 | 0.7% |
| 23 | Corporate Traveler | 1 | 0.7% |
| 24 | Datamatics Global Services | 1 | 0.7% |
| 25 | Deel | 1 | 0.7% |
17 more advertisers shared the other 17 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 148 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Intuit QuickbooksText ad
Real-Time Spending Insights
Shown 10 times
- JotformText ad
Expense Report Form
Shown 7 times
- DatarailsText ad
Budgeting for Mid-Market
Shown 7 times
- GEPText ad
Procurement, Now AI-Native
Shown 5 times
- NerdwalletText ad
2026's Top Business Cards
Shown 5 times
- KleerCardText ad
Built for Small Teams, Not Big Business
Shown 3 times
- TipaltiText ad
Automate Routine Finance Tasks
Shown 2 times
- SageText ad
Agentic Finance ERP
Shown 2 times
- QuickenText ad
Budget Tracking App
Shown 2 times
- ZipText ad
See why Zip is better
Shown 2 times
- IroncladText ad
Vendor Contract Management
Shown 2 times
- GetAppText ad
Contractor Software
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best expense management for a company with employees in the us, canada and mexico”, after the follow-up message, ChatGPT showed an ad from GEP.
Text ad: “Procurement, Now AI-Native”
Best for question · Oct 4, 03:56 ET
In a conversation that began “best expense software for a construction company with foremen buying materials at home depot daily”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Contractor Software”
Best for question · Oct 3, 23:34 ET
In a conversation that began “expensify vs zoho expense for a small business that just wants receipt scanning and approvals”, after the follow-up message, ChatGPT showed an ad from Quicken.
Text ad: “Budget Tracking App”
Comparison question · Oct 3, 23:43 ET
In a conversation that began “I run purchasing for a manufacturer and purchase orders live in email, what procurement software fits a mid size company?”, after the follow-up message, ChatGPT showed an ad from Jitterbit.
Text ad: “Automate Workflows”
Long scenario question · Oct 3, 23:25 ET
In a conversation that began “employee reimbursement software”, after the follow-up message, ChatGPT showed an ad from Datarails.
Text ad: “Budgeting for 50+ Employees”
Short search question · Oct 3, 23:11 ET
In a conversation that began “how does ramp make money if it's free”, after the follow-up message, ChatGPT showed an ad from Nuvei.
Text ad: “Payment Processor for Growth”
Price question · Oct 4, 02:25 ET
In a conversation that began “our sales reps drive 2,000 miles a month each and mileage logs are a mess, what mileage tracking app should we use?”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “Track Mileage, Free”
Long scenario question · Oct 4, 03:03 ET
In a conversation that began “alternatives to expensify that are cheaper”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Expense Report Form”
Comparison question · Oct 3, 23:34 ET
In a conversation that began “how do i choose between a corporate card platform like ramp and traditional expense software”, after the follow-up message, ChatGPT showed an ad from Sage.
Text ad: “Agentic Finance ERP”
Fix or choose question · Oct 3, 23:07 ET
In a conversation that began “should we switch from amex corporate cards to ramp or brex for better controls”, after the follow-up message, ChatGPT showed an ad from Mercury.
Text ad: “Your startup money hub”
Worth it question · Oct 3, 23:09 ET
In a conversation that began “is navan worth it for travel”, after the follow-up message, ChatGPT showed an ad from Corporate Traveler.
Text ad: “Stop Chasing Itineraries”
Worth it question · Oct 4, 01:44 ET
In a conversation that began “mileage tracker app”, after the follow-up message, ChatGPT showed an ad from Monday.com.
Text ad: “Your tracker, without the upkeep”
Short search question · Oct 3, 23:01 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 19.6% |
| Long scenario | 23 | 15.5% |
| Comparison | 22 | 14.9% |
| Price | 21 | 14.2% |
| Fix or choose | 22 | 14.9% |
| Short search | 16 | 10.8% |
| Worth it | 15 | 10.1% |
More in Business Software
Other Business Software topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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