Advertiser

Fidelity Investments ads in ChatGPT

In our capture of logged-out ChatGPT, 31 ads from Fidelity Investments appeared on screen (all text ads), in 14 distinct ad copies across 2 industries and 11 topics. Each one appeared after our follow-up message asking for a sponsored ad.

fidelity.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
31
distinct ad copies
14
industries
2
topics
11

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Fidelity Investments advertised, not how often ChatGPT shows its ads.

Ad copies

Fidelity Investments ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

14 ad copies

  • Fidelity InvestmentsSponsored

    Index Funds for Goals

    Text ad · shown 6 times

    Questions it appeared after

    1. “is it worth opening a brokerage account if I already max out my 401k”Brokerage Accounts · Oct 3, 11:03 pm ET
    2. “how much would a 0.03% vs 0.15% expense ratio cost me on $100,000 over 30 years”Index Funds & ETFs · Oct 4, 3:16 am ET
    3. “how do I choose a target date fund year if I plan to retire early at 55”Index Funds & ETFs · Oct 4, 3:20 am ET

    +3 more conversations with this ad copy

  • Fidelity InvestmentsSponsored

    Investing with Fidelity

    Text ad · shown 5 times

    Questions it appeared after

    1. “how do I pick a brokerage for a revocable trust account”Brokerage Accounts · Oct 4, 1:12 am ET

    +4 more conversations with this ad copy

  • Fidelity InvestmentsSponsored

    Index Fund Investing

    Text ad · shown 4 times

    Questions it appeared after

    1. “vanguard digital advisor vs a target date fund in my vanguard account, which is cheaper and better”Robo-Advisors · Oct 4, 2:49 am ET
    2. “is direct indexing worth it if I already harvest losses on my etfs once a year”Direct Indexing Platforms · Oct 4, 11:20 am ET
    3. “is schwab personalized indexing worth it”Direct Indexing Platforms · Oct 4, 11:25 am ET

    +1 more conversation with this ad copy

  • Fidelity InvestmentsSponsored

    Find ETFs for You

    Text ad · shown 3 times

    Questions it appeared after

    1. “bnd vs agg for a bond etf in a retirement account”Index Funds & ETFs · Oct 4, 5:14 am ET

    +2 more conversations with this ad copy

  • Fidelity InvestmentsSponsored

    Compare Active ETFs

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • Fidelity InvestmentsSponsored

    Roll Over An Old 401(k)

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • Fidelity InvestmentsSponsored

    Investing Made Easy

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • Fidelity InvestmentsSponsored

    Private Wealth Management

    Text ad · shown 1 time

    Questions it appeared after

    1. “I inherited $350,000 from my grandmother and feel overwhelmed, should I hire a financial planner and how do I choose one”Financial Advisors & Planners · Oct 3, 11:27 pm ET
  • Fidelity InvestmentsSponsored

    Crypto Trading Platform

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Fidelity InvestmentsSponsored

    Start Trading with Fidelity

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Fidelity InvestmentsSponsored

    Research Stock Prices

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Fidelity InvestmentsSponsored

    How to Invest in Stocks

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Fidelity InvestmentsSponsored

    Get More With Fidelity

    Text ad · shown 1 time

    Questions it appeared after

    1. “my rollover money landed in my ira as cash, how do I pick investments for it”401(k) Rollover · Oct 4, 4:30 am ET
  • Fidelity InvestmentsSponsored

    Compare IRA Options

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Fidelity Investments ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like