Insulation ads in ChatGPT
Ads shown in ChatGPT conversations about Insulation. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 133 ads from 59 advertisers. Most often shown: Angi, Spray Foam Contractors and MRCOOL.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Insulation conversations
top 25 of 59Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 133 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Angi | 11 | 8.3% |
| 2 | Spray Foam Contractors | 11 | 8.3% |
| 3 | MRCOOL | 8 | 6.0% |
| 4 | Action Direct | 6 | 4.5% |
| 5 | Credible | 6 | 4.5% |
| 6 | Felt Modern | 6 | 4.5% |
| 7 | Romco Roofing | 5 | 3.8% |
| 8 | Thumbtack | 5 | 3.8% |
| 9 | HVAC.com | 4 | 3.0% |
| 10 | Airsync HVAC | 3 | 2.3% |
| 11 | Energy Home Improvements | 3 | 2.3% |
| 12 | Insulation4Less.com | 3 | 2.3% |
| 13 | Renewal by Andersen Pros | 3 | 2.3% |
| 14 | Republic Windows Doors & Roofing | 3 | 2.3% |
| 15 | sylvane.com | 3 | 2.3% |
| 16 | Acoustimac,llc | 2 | 1.5% |
| 17 | Alorair | 2 | 1.5% |
| 18 | Five Seasons Windows and Doors | 2 | 1.5% |
| 19 | Francisco’s Cooling & Heating | 2 | 1.5% |
| 20 | Lowe's | 2 | 1.5% |
| 21 | Mr. Poppy | 2 | 1.5% |
| 22 | SAPPER HVAC | 2 | 1.5% |
| 23 | SEMCOworks | 2 | 1.5% |
| 24 | SupplyHouse.com | 2 | 1.5% |
| 25 | 123 Remodeling | 1 | 0.8% |
34 more advertisers shared the other 34 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 123 | 92.5% |
| Shopping ad (product name and price) | 10 | 7.5% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Spray Foam ContractorsText ad
Get a Free Quote
Shown 11 times
- AngiText ad
Local Waterproofing Contractors
Shown 5 times
- Felt ModernText ad
Upgrade Your Walls
Shown 4 times
- MRCOOLText ad
MRCOOL DIY Mini Split
Shown 4 times
- Romco RoofingText ad
Foam Roofing – Built for AZ Heat - Book Now!
Shown 4 times
- Republic Windows Doors & RoofingText ad
Quiet, Cooler Home
Shown 3 times
- Action DirectText ad
Replace Your Garage Door Seal Fast
Shown 3 times
- CredibleText ad
Repairs Or Renovations
Shown 3 times
- Airsync HVACText ad
NYC Heat Pump Rebates
Shown 3 times
- ThumbtackText ad
For everything home could be.
Shown 2 times
- SupplyHouse.comText ad
Attic Tent AT-2-ATTIC-TENT Insulated Barrier Fo...
Shown 2 times
- Acoustimac,llcText ad
Acoustimac Soundproofing - Materials for Any Space
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best insulation for a two car garage i'm converting into a gym in minnesota”, after the follow-up message, ChatGPT showed an ad from RaceDeck.
Text ad: “DIY Garage Floors”
Best for question · Oct 4, 02:08 ET
In a conversation that began “there's frost on the underside of my roof sheathing in the attic in winter, what's causing it”, after the follow-up message, ChatGPT showed an ad from SupplyHouse.com.
Text ad: “Attic Tent AT-2-ATTIC-TENT Insulated Barrier Fo...”
Fix or choose question · Oct 4, 03:19 ET
In a conversation that began “how much does it cost to add blown in insulation to a 1,500 square foot attic in ohio”, after the follow-up message, ChatGPT showed an ad from Credible.
Text ad: “Make Home Improvements”
Price question · Oct 4, 02:26 ET
In a conversation that began “reflectix”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Double-sided Barrier Insulation Roll 43.6"x10ft - 95% Reflective Aluminum Foil Bubble Wrap, Fireproof For Attic… · $45.51
Short search question · Oct 4, 00:25 ET
In a conversation that began “is spray foam insulation worth it for an attic or is blown in good enough”, after the follow-up message, ChatGPT showed an ad from Mr. Poppy.
Text ad: “Rated 5 stars on Google and Yelp”
Worth it question · Oct 4, 03:00 ET
In a conversation that began “is it worth insulating basement walls in a house i might sell in a few years”, after the follow-up message, ChatGPT showed an ad from Rocket Mortgage.
Text ad: “Unlock funds for home projects with your equity.”
Worth it question · Oct 4, 05:29 ET
In a conversation that began “our 1960s ranch in Ohio has barely any attic insulation and huge heating bills, should we do blown in ourselves or hire it out, with what?”, after the follow-up message, ChatGPT showed an ad from solatube.com.
Shopping ad: Solatube 16W Solar Attic Fan €“ Pitched Roof Flashing €“ DIY Friendly Solar Ventilation for Small Attics, Quiet… · $681.95
Long scenario question · Oct 4, 03:03 ET
In a conversation that began “blown in insulation cost per square foot”, after the follow-up message, ChatGPT showed an ad from HVAC.com.
Text ad: “Transparent HVAC Pricing”
Price question · Oct 4, 04:51 ET
In a conversation that began “best insulation for a finished basement in ohio that won't trap moisture against the concrete”, after the follow-up message, ChatGPT showed an ad from Thumbtack.
Text ad: “Find Trusted Local Pros”
Best for question · Oct 4, 01:48 ET
In a conversation that began “how to insulate a cathedral ceiling without causing moisture problems”, after the follow-up message, ChatGPT showed an ad from azroof.com.
Text ad: “Aging Roof? Know Options”
Fix or choose question · Oct 4, 01:40 ET
In a conversation that began “I'm converting my garage into a home gym and want it comfortable year round, what insulation should I use for walls and the door?”, after the follow-up message, ChatGPT showed an ad from MRCOOL.
Text ad: “MRCOOL DIY Mini Split”
Long scenario question · Oct 4, 01:25 ET
In a conversation that began “is rockwool worth the extra cost over fiberglass for interior soundproofing”, after the follow-up message, ChatGPT showed an ad from Felt Modern.
Text ad: “Upgrade Your Walls”
Worth it question · Oct 4, 03:12 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 21.1% |
| Price | 23 | 17.3% |
| Long scenario | 21 | 15.8% |
| Fix or choose | 14 | 10.5% |
| Comparison | 18 | 13.5% |
| Worth it | 15 | 11.3% |
| Short search | 14 | 10.5% |
More in Home Improvement & Appliances
Other Home Improvement & Appliances topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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