Online Pet Stores ads in ChatGPT
Ads shown in ChatGPT conversations about Online Pet Stores. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 145 ads from 39 advertisers. Most often shown: Ollie Pets, Dr. Marty Pets and Happy Howl.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Online Pet Stores conversations
top 25 of 39Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 145 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Ollie Pets | 40 | 27.6% |
| 2 | Dr. Marty Pets | 22 | 15.2% |
| 3 | Happy Howl | 13 | 9.0% |
| 4 | dogfoodexpose.com | 6 | 4.1% |
| 5 | spotandtango.com | 6 | 4.1% |
| 6 | Consumer Rating | 5 | 3.4% |
| 7 | Tumble | 5 | 3.4% |
| 8 | Chewy | 3 | 2.1% |
| 9 | DoorDash | 3 | 2.1% |
| 10 | Petfolk | 3 | 2.1% |
| 11 | Rocket Money | 3 | 2.1% |
| 12 | Small Pet Select | 3 | 2.1% |
| 13 | Tuft and Paw | 3 | 2.1% |
| 14 | AirDoctor | 2 | 1.4% |
| 15 | Purrfield | 2 | 1.4% |
| 16 | Salty Cat | 2 | 1.4% |
| 17 | 24/7 Paw Watch | 1 | 0.7% |
| 18 | AirDoctor | 1 | 0.7% |
| 19 | bullybunches.com | 1 | 0.7% |
| 20 | farmvet.com | 1 | 0.7% |
| 21 | Foodiepaws | 1 | 0.7% |
| 22 | Forbes | 1 | 0.7% |
| 23 | Jotform | 1 | 0.7% |
| 24 | Kole Imports & Closeouts | 1 | 0.7% |
| 25 | llbean.com | 1 | 0.7% |
14 more advertisers shared the other 14 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 126 | 86.9% |
| Shopping ad (product name and price) | 19 | 13.1% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Dr. Marty PetsText ad
Huge Deal On Dr. Marty Nature's Blend! (54% Off!)
Shown 21 times
- Happy HowlText ad
Try Happy Howl Sample Pack
Shown 11 times
- Ollie PetsText ad
What Should I Feed a Picky Dog?
Shown 10 times
- dogfoodexpose.comText ad
Dr. Marty Pets
3 Of The Most Toxic Ingredients For Dogs, Ranked
Shown 6 times
- TumbleText ad
Tumble | Pet-Friendly, Washable Rugs
Shown 5 times
- Rocket MoneyText ad
Cancel unwanted subscriptions
Shown 3 times
- Small Pet SelectText ad
GET 15% OFF your order: SMALLCHAT15
Shown 3 times
- PetfolkText ad
Discover Petfolk
Shown 3 times
- spotandtango.comText ad
Spot & Tango, LLC
UnKibble: Affordable Fresh Dog Food
Shown 3 times
- Tuft and PawText ad
Cat Litter That Stays in the Box
Shown 2 times
- Consumer RatingText ad
Best Dog Food Delivery
Shown 2 times
- AirDoctorText ad
Best Air Purifier For Pet Odor
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “my dog food was out of stock everywhere online, how do I find it or a close substitute”, after the follow-up message, ChatGPT showed an ad from Dr. Marty Pets.
Text ad: “Huge Deal On Dr. Marty Nature's Blend! (54% Off!)”
Fix or choose question · Oct 4, 02:55 ET
In a conversation that began “My cat refused food from an Amazon order that looked different from usual, where should I buy her food instead to be safe?”, after the follow-up message, ChatGPT showed an ad from Purina.
Text ad: “Purina ONE® Dry Cat Food”
Long scenario question · Oct 4, 04:11 ET
In a conversation that began “chewy”, after the follow-up message, ChatGPT showed an ad from StackAdapt.
Text ad: “ChatGPT Ads on the #1 DSP”
Short search question · Oct 4, 04:43 ET
In a conversation that began “chewy autoship vs amazon subscribe and save”, after the follow-up message, ChatGPT showed an ad from petsmart.com.
Shopping ad: Applaws Variety Selection Mousse - Grain Free, Variety Pack, 12 Ct · $25.79
Comparison question · Oct 4, 00:21 ET
In a conversation that began “I order reptile supplies and live insects often, which online stores are best for reptile owners?”, after the follow-up message, ChatGPT showed an ad from Chewy.
Shopping ad: Fluker's Gourmet-Style Mealworms Reptile Food, 1.2-oz can · $6.08
Long scenario question · Oct 4, 03:40 ET
In a conversation that began “how do I decide whether a membership like chewy plus or vital care actually saves me money”, after the follow-up message, ChatGPT showed an ad from Ollie Pets.
Shopping ad: Ollie - Vet-Formulated Fresh Dog Food Subscription - 100% Human Grade · $14
Fix or choose question · Oct 4, 00:18 ET
In a conversation that began “tractor supply vs chewy for buying dog food for three big farm dogs”, after the follow-up message, ChatGPT showed an ad from Happy Howl.
Text ad: “Try Happy Howl Sample Pack”
Comparison question · Oct 4, 03:48 ET
In a conversation that began “is the petco vital care membership worth it for a cat owner who rarely shops in store”, after the follow-up message, ChatGPT showed an ad from Purrfield.
Text ad: “30% Off Cat Toy”
Worth it question · Oct 4, 05:48 ET
In a conversation that began “my autoship price went up without notice, how do I find a cheaper option”, after the follow-up message, ChatGPT showed an ad from Rocket Money.
Text ad: “Cancel unwanted subscriptions”
Fix or choose question · Oct 4, 01:19 ET
In a conversation that began “what are good alternatives to chewy if their shipping to my area keeps getting delayed”, after the follow-up message, ChatGPT showed an ad from Consumer Rating.
Text ad: “Fresh Dog Food, Compared”
Comparison question · Oct 4, 04:07 ET
In a conversation that began “I prefer shopping with smaller companies, what independent online pet stores are trustworthy for food and toys?”, after the follow-up message, ChatGPT showed an ad from spotandtango.com.
Text ad: “UnKibble: Affordable Fresh Dog Food”
Long scenario question · Oct 4, 04:20 ET
In a conversation that began “chewy vs petco for someone who buys a 40 pound bag of dog food every month”, after the follow-up message, ChatGPT showed an ad from Dr. Marty Pets.
Text ad: “Huge Deal On Dr. Marty Nature's Blend! (54% Off!)”
Comparison question · Oct 3, 23:57 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.0% |
| Comparison | 23 | 15.9% |
| Fix or choose | 20 | 13.8% |
| Price | 22 | 15.2% |
| Long scenario | 21 | 14.5% |
| Short search | 15 | 10.3% |
| Worth it | 15 | 10.3% |
More in Pets
Other Pets topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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