Sports Cars ads in ChatGPT
Ads shown in ChatGPT conversations about Sports Cars. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 143 ads from 51 advertisers. Most often shown: BMW USA, Capital One and mbusa.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sports Cars conversations
top 25 of 51Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 143 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | BMW USA | 43 | 30.1% |
| 2 | Capital One | 9 | 6.3% |
| 3 | CarMax | 7 | 4.9% |
| 4 | mbusa.com | 7 | 4.9% |
| 5 | Damond Motorsports | 6 | 4.2% |
| 6 | Porsche White Plains | 6 | 4.2% |
| 7 | efaq.com | 5 | 3.5% |
| 8 | Cars.com | 3 | 2.1% |
| 9 | Toyota of Bay Ridge Brooklyn | 3 | 2.1% |
| 10 | Action Clutch | 2 | 1.4% |
| 11 | Brogan Cadillac of Totowa | 2 | 1.4% |
| 12 | CarCovers.com | 2 | 1.4% |
| 13 | Driveway | 2 | 1.4% |
| 14 | Dynasty Automotive | 2 | 1.4% |
| 15 | Edmunds.com | 2 | 1.4% |
| 16 | GEICO | 2 | 1.4% |
| 17 | General Tire | 2 | 1.4% |
| 18 | Hendrick Toyota of North Charleston - Spincar | 2 | 1.4% |
| 19 | Mountain States Toyota | 2 | 1.4% |
| 20 | Panda Motorworks | 2 | 1.4% |
| 21 | tire guys | 2 | 1.4% |
| 22 | AAA Northeast | 1 | 0.7% |
| 23 | adrenaline365.com | 1 | 0.7% |
| 24 | americanmuscle.com | 1 | 0.7% |
| 25 | BestMoney | 1 | 0.7% |
26 more advertisers shared the other 26 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 135 | 94.4% |
| Shopping ad (product name and price) | 8 | 5.6% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- BMW USAText ad
Want a BMW Sports Car?
Shown 30 times
- mbusa.comText ad
Mercedes-Benz USA
Looking For A Sporty Mercedes-Benz®?
Shown 6 times
- Damond MotorsportsText ad
Damond Motorsport
Shown 6 times
- efaq.comText ad
Vehicle History Reports
Shown 5 times
- Capital OneText ad
New Cars For Sale
Shown 2 times
- CarCovers.comText ad
Find the Right Mustang Car Cover
Shown 2 times
- Dynasty AutomotiveText ad
We race. So your car gets better.
Shown 2 times
- DrivewayText ad
Find new cars online.
Shown 2 times
- CarMaxText ad
Used Cars For Sale At CarMax®
Shown 2 times
- Mountain States ToyotaText ad
Mountain States Toyota
Shown 2 times
- Porsche White PlainsShopping ad
2027 Porsche 911 Carrera GTS
$230,889.43
Shown 2 times
- Panda MotorworksText ad
Panda Motorworks
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “mustang ecoboost vs mustang gt”, after the follow-up message, ChatGPT showed an ad from SaveMaxAuto.
Text ad: “Auto Insurance Rates Start from $30/mo”
Comparison question · Oct 3, 23:30 ET
In a conversation that began “best sports car for someone who wants to learn to drive stick and do autocross”, after the follow-up message, ChatGPT showed an ad from Action Clutch.
Text ad: “Street to Formula D Clutch Kits”
Best for question · Oct 3, 23:20 ET
In a conversation that began “best first sports car”, after the follow-up message, ChatGPT showed an ad from BMW USA.
Text ad: “Want a BMW Sports Car?”
Best for question · Oct 4, 02:11 ET
In a conversation that began “how much is a 2026 nissan z nismo”, after the follow-up message, ChatGPT showed an ad from Capital One.
Text ad: “Your Car Loan Options”
Price question · Oct 4, 01:21 ET
In a conversation that began “how much does it cost to replace the soft top on a mazda miata”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Convertible Roof Top For Mazda 2006-2014 Glass Ta1403 · $263.76
Price question · Oct 3, 23:37 ET
In a conversation that began “how to choose between a gr86 and a used porsche cayman for my first sports car”, after the follow-up message, ChatGPT showed an ad from mbusa.com.
Text ad: “Looking For A Sporty Mercedes-Benz®?”
Fix or choose question · Oct 3, 23:05 ET
In a conversation that began “ford mustang dark horse vs corvette stingray for track days”, after the follow-up message, ChatGPT showed an ad from americanmuscle.com.
Shopping ad: Mustang FIA Racing Halo Nitros Seat; Black (Universal; Some Adaptation May Be Required) · $704.99
Comparison question · Oct 3, 23:51 ET
In a conversation that began “how to choose a sports car”, after the follow-up message, ChatGPT showed an ad from Porsche White Plains.
Shopping ad: 2026 Porsche 911 Carrera 4 GTS · $237,679.43
Fix or choose question · Oct 3, 23:31 ET
In a conversation that began “i'm turning 50 and finally buying a fun car for myself, what's the best sports car around 60k?”, after the follow-up message, ChatGPT showed an ad from Ferrari of Fort Lauderdale.
Text ad: “Certified Ferrari Selection”
Long scenario question · Oct 3, 23:08 ET
In a conversation that began “is the civic type r worth it”, after the follow-up message, ChatGPT showed an ad from Paragon Acura.
Text ad: “Integra A-Spec or Type S?”
Worth it question · Oct 4, 01:41 ET
In a conversation that began “i've always wanted a sports car and have 35k to spend, should i get a new gr86 or a used cayman?”, after the follow-up message, ChatGPT showed an ad from CarMax.
Text ad: “Used Cars For Sale At CarMax®”
Long scenario question · Oct 3, 23:06 ET
In a conversation that began “is the gr86 worth it”, after the follow-up message, ChatGPT showed an ad from Hendrick Toyota of North Charleston - Spincar.
Text ad: “2026 Toyota GR86”
Worth it question · Oct 4, 05:35 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.3% |
| Comparison | 23 | 16.1% |
| Price | 22 | 15.4% |
| Fix or choose | 20 | 14.0% |
| Long scenario | 22 | 15.4% |
| Short search | 12 | 8.4% |
| Worth it | 15 | 10.5% |
More in Automotive
Other Automotive topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.