Payroll ads in ChatGPT
Ads shown in ChatGPT conversations about Payroll. We recorded 157 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 157 ads from 22 advertisers. Most often shown: Intuit Quickbooks, Salary.com and Deel.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Payroll conversations
22 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 157 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Intuit Quickbooks | 31 | 19.7% |
| 2 | Salary.com | 26 | 16.6% |
| 3 | Deel | 21 | 13.4% |
| 4 | GetApp | 18 | 11.5% |
| 5 | CoAd. | 14 | 8.9% |
| 6 | Humani HR | 13 | 8.3% |
| 7 | Justworks | 7 | 4.5% |
| 8 | Capterra | 4 | 2.5% |
| 9 | Jotform | 4 | 2.5% |
| 10 | Datarails | 3 | 1.9% |
| 11 | UKG | 3 | 1.9% |
| 12 | Eat App | 2 | 1.3% |
| 13 | Software Finder | 2 | 1.3% |
| 14 | BigTime Software | 1 | 0.6% |
| 15 | Bonusly | 1 | 0.6% |
| 16 | BuildPass | 1 | 0.6% |
| 17 | Click Boarding | 1 | 0.6% |
| 18 | ICIMS | 1 | 0.6% |
| 19 | Juicebox | 1 | 0.6% |
| 20 | Paycom | 1 | 0.6% |
| 21 | tax1099.com | 1 | 0.6% |
| 22 | Workday | 1 | 0.6% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 157 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- DeelText ad
Deel
Shown 21 times
- Salary.comText ad
One platform for HR teams
Shown 16 times
- Humani HRText ad
Full-Service HR
Shown 11 times
- CoAd.Text ad
HR Support That Keeps Your Business Moving
Shown 11 times
- Intuit QuickbooksText ad
QuickBooks Workforce
Shown 7 times
- GetAppText ad
Payroll Software With Tax Filing Built In
Shown 6 times
- JustworksText ad
DIY Payroll Made Easy
Shown 4 times
- DatarailsText ad
Budgeting for 50+ Employees
Shown 2 times
- Eat AppText ad
Restaurant Mgmt. Software
Shown 2 times
- UKGText ad
HR And Pay Unified
Shown 2 times
- JotformText ad
Independent Contractor Information Form
Shown 2 times
- Click BoardingText ad
Ditch the Paperwork
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “what do payroll providers charge for multi state tax filing”, after the follow-up message, ChatGPT showed an ad from Deel.
Text ad: “Deel”
Price question · Oct 3, 21:46 ET
In a conversation that began “i underpaid an employee's overtime last month, how do i fix it in the next payroll?”, after the follow-up message, ChatGPT showed an ad from Click Boarding.
Text ad: “Ditch the Paperwork”
Fix or choose question · Oct 3, 22:31 ET
In a conversation that began “how much does gusto cost”, after the follow-up message, ChatGPT showed an ad from CoAd..
Text ad: “HR Support That Keeps Your Business Moving”
Price question · Oct 3, 22:30 ET
In a conversation that began “our payroll provider filed the wrong state taxes, how do we fix it and avoid penalties?”, after the follow-up message, ChatGPT showed an ad from Workday.
Text ad: “Automated Tax Updates”
Fix or choose question · Oct 3, 21:35 ET
In a conversation that began “we're a nonprofit with 30 staff and payroll is done manually by our finance person, what affordable payroll service would you recommend?”, after the follow-up message, ChatGPT showed an ad from Justworks.
Text ad: “Get Setup in 30 Minutes”
Long scenario question · Oct 3, 22:49 ET
In a conversation that began “our company missed a payroll tax deposit and got a penalty, what payroll service would prevent that from happening again?”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “Payroll Protection $25K”
Long scenario question · Oct 3, 22:24 ET
In a conversation that began “is rippling payroll worth it”, after the follow-up message, ChatGPT showed an ad from Salary.com.
Text ad: “One platform for HR teams”
Worth it question · Oct 3, 22:01 ET
In a conversation that began “wave payroll vs gusto for tiny businesses”, after the follow-up message, ChatGPT showed an ad from Humani HR.
Text ad: “HR Outsourcing for SMBs”
Comparison question · Oct 3, 22:41 ET
In a conversation that began “quickbooks payroll review”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Payroll Software With Tax Filing Built In”
Short search question · Oct 3, 21:50 ET
In a conversation that began “paylocity vs adp workforce now for a 250 person company with complex overtime rules”, after the follow-up message, ChatGPT showed an ad from Capterra.
Text ad: “Payroll Software”
Comparison question · Oct 3, 21:47 ET
In a conversation that began “best payroll for construction companies with certified payroll”, after the follow-up message, ChatGPT showed an ad from BuildPass.
Text ad: “All-in-one construction software”
Best for question · Oct 3, 21:33 ET
In a conversation that began “is gusto worth it”, after the follow-up message, ChatGPT showed an ad from Bonusly.
Text ad: “More recognition. Better rewards. Happier teams.”
Worth it question · Oct 3, 22:29 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 31 | 19.7% |
| Long scenario | 25 | 15.9% |
| Price | 23 | 14.6% |
| Comparison | 22 | 14.0% |
| Fix or choose | 22 | 14.0% |
| Short search | 19 | 12.1% |
| Worth it | 15 | 9.6% |
More in Business Software
Other Business Software topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.