Performance Management ads in ChatGPT
Ads shown in ChatGPT conversations about Performance Management. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 151 ads from 29 advertisers. Most often shown: Jotform, GetApp and Lattice.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Performance Management conversations
top 25 of 29Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 151 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 35 | 23.2% |
| 2 | GetApp | 30 | 19.9% |
| 3 | Lattice | 20 | 13.2% |
| 4 | Salary.com | 13 | 8.6% |
| 5 | Inspirus - a Pluxee Company | 8 | 5.3% |
| 6 | Teamflect | 5 | 3.3% |
| 7 | Capterra | 4 | 2.6% |
| 8 | Intuit Quickbooks | 4 | 2.6% |
| 9 | BambooHR | 3 | 2.0% |
| 10 | Bonusly | 3 | 2.0% |
| 11 | Careerminds | 3 | 2.0% |
| 12 | Humani HR | 3 | 2.0% |
| 13 | Aha! | 2 | 1.3% |
| 14 | Asana | 2 | 1.3% |
| 15 | HighLevel | 2 | 1.3% |
| 16 | Absorb | 1 | 0.7% |
| 17 | Absorb | 1 | 0.7% |
| 18 | Axomo | 1 | 0.7% |
| 19 | Capital Business Solutions | 1 | 0.7% |
| 20 | Checkr | 1 | 0.7% |
| 21 | CogniAgent | 1 | 0.7% |
| 22 | CustomInsight | 1 | 0.7% |
| 23 | Datarails | 1 | 0.7% |
| 24 | Juicebox | 1 | 0.7% |
| 25 | Monday.com | 1 | 0.7% |
4 more advertisers shared the other 4 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 151 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- GetAppText ad
Employee Engagement for HR Leaders
Shown 15 times
- Inspirus - a Pluxee CompanyText ad
Nobody opened the catalog
Shown 8 times
- LatticeText ad
Evaluate performance mgmt software w/ confidence
Shown 7 times
- Salary.comText ad
Compensation software for HR teams
Shown 5 times
- JotformText ad
Employee Performance Review Form
Shown 5 times
- Intuit QuickbooksText ad
Hire & Onboard Like Pro
Shown 4 times
- CareermindsText ad
Skills Intelligence Platform
Shown 3 times
- Aha!Text ad
Top roadmapping software
Shown 2 times
- TeamflectText ad
OKRs Connected to Performance Reviews
Shown 2 times
- BonuslyText ad
More recognition. Better rewards. Happier teams.
Shown 2 times
- BambooHRText ad
Onboarding, Done Right
Shown 1 time
- CapterraText ad
OKR Platforms for Scaling Companies
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “culture amp pricing for small companies”, after the follow-up message, ChatGPT showed an ad from Lattice.
Text ad: “Lattice vs. Culture Amp”
Price question · Oct 4, 02:38 ET
In a conversation that began “qualtrics vs culture amp engagement surveys”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Employee Engagement for HR Leaders”
Comparison question · Oct 3, 23:29 ET
In a conversation that began “workleap vs 15five for small teams”, after the follow-up message, ChatGPT showed an ad from BambooHR.
Text ad: “Onboarding, Done Right”
Comparison question · Oct 3, 22:58 ET
In a conversation that began “how to track employee goals”, after the follow-up message, ChatGPT showed an ad from Salary.com.
Text ad: “Solve Tough Compensation Questions”
Fix or choose question · Oct 3, 23:04 ET
In a conversation that began “how to set up okrs for a small company”, after the follow-up message, ChatGPT showed an ad from Capterra.
Text ad: “OKR Platforms for Scaling Companies”
Fix or choose question · Oct 3, 23:07 ET
In a conversation that began “qualtrics employee experience cost”, after the follow-up message, ChatGPT showed an ad from SurveyMonkey.
Text ad: “Enterprise-Grade Survey Platform”
Price question · Oct 3, 23:14 ET
In a conversation that began “is it worth buying separate okr software when our project management tool has goals”, after the follow-up message, ChatGPT showed an ad from Teamflect.
Text ad: “OKR Software for Microsoft Teams”
Worth it question · Oct 3, 23:28 ET
In a conversation that began “is leapsome worth it for startups”, after the follow-up message, ChatGPT showed an ad from Juicebox.
Text ad: “The #1 AI Recruiting Tool”
Worth it question · Oct 4, 01:19 ET
In a conversation that began “goal tracking software”, after the follow-up message, ChatGPT showed an ad from Monday.com.
Text ad: “What is monday.com good for?”
Short search question · Oct 3, 23:07 ET
In a conversation that began “1on1 meeting app”, after the follow-up message, ChatGPT showed an ad from HighLevel.
Text ad: “GoHighLevel- Free 14-day Trial”
Short search question · Oct 3, 23:07 ET
In a conversation that began “I'm the head of people at a 120 person startup and our reviews happen in google docs, what performance tool should we roll out first?”, after the follow-up message, ChatGPT showed an ad from Bonusly.
Text ad: “Recognition software built for growing teams”
Long scenario question · Oct 4, 02:13 ET
In a conversation that began “best performance management system for a manufacturing plant with supervisors who rarely use computers”, after the follow-up message, ChatGPT showed an ad from Absorb.
Text ad: “Scale Workforce Training”
Best for question · Oct 3, 23:05 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 19.9% |
| Price | 23 | 15.2% |
| Long scenario | 23 | 15.2% |
| Comparison | 22 | 14.6% |
| Fix or choose | 22 | 14.6% |
| Short search | 16 | 10.6% |
| Worth it | 15 | 9.9% |
More in Business Software
Other Business Software topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.