E-Signature ads in ChatGPT
Ads shown in ChatGPT conversations about E-Signature. We recorded 144 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 144 ads from 24 advertisers. Most often shown: Jotform, SignNow and GetApp.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in E-Signature conversations
24 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 144 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 44 | 30.6% |
| 2 | SignNow | 35 | 24.3% |
| 3 | GetApp | 25 | 17.4% |
| 4 | PandaDoc | 8 | 5.6% |
| 5 | Ironclad | 5 | 3.5% |
| 6 | eversign.com | 4 | 2.8% |
| 7 | CosmicPDF | 3 | 2.1% |
| 8 | Zendocs | 3 | 2.1% |
| 9 | Lawlink.ai | 2 | 1.4% |
| 10 | Anytime Mailbox | 1 | 0.7% |
| 11 | Automat | 1 | 0.7% |
| 12 | Capterra | 1 | 0.7% |
| 13 | CARET Legal | 1 | 0.7% |
| 14 | Clio® | 1 | 0.7% |
| 15 | DoorLoop | 1 | 0.7% |
| 16 | Harvest | 1 | 0.7% |
| 17 | Intuit Quickbooks | 1 | 0.7% |
| 18 | Maropost | 1 | 0.7% |
| 19 | NotaryLive | 1 | 0.7% |
| 20 | Occupier | 1 | 0.7% |
| 21 | Rocket Lawyer | 1 | 0.7% |
| 22 | SpotDraft | 1 | 0.7% |
| 23 | Twilio | 1 | 0.7% |
| 24 | Waiverforever | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 144 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SignNowText ad
Send documents for e-signature in minutes
Shown 20 times
- GetAppText ad
Sign Documents In Seconds
Shown 20 times
- JotformText ad
SignNow PDF E-Sign Tool
Shown 12 times
- eversign.comText ad
Xodo Sign by Apryse
Sign Documents Online
Shown 4 times
- CosmicPDFText ad
Securely sign PDF documents
Shown 3 times
- ZendocsText ad
Sign PDFs Online
Shown 3 times
- IroncladText ad
Contract Drafting for GCs
Shown 2 times
- Lawlink.aiText ad
AI Launch For Law Firms | Lawlink.ai
Shown 2 times
- SpotDraftText ad
Draft, review, and manage contracts with AI
Shown 1 time
- CARET LegalText ad
Law Firm Financial Software
Shown 1 time
- MaropostText ad
Email + SMS Automation 4× Higher Email Open Rates
Shown 1 time
- Anytime MailboxText ad
Form 1583 Online
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much does docusign cost for a team of five sending about 100 envelopes a month”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “DocuSign E-Sign Alternative”
Price question · Oct 4, 05:37 ET
In a conversation that began “boldsign vs signnow for small business”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Sign Documents In Seconds”
Comparison question · Oct 3, 23:19 ET
In a conversation that began “I manage contracts for a 500 person company with three different e-signature tools, how do we pick one to standardize on?”, after the follow-up message, ChatGPT showed an ad from SignNow.
Text ad: “DocuSign alternative with a free 7-day trial”
Long scenario question · Oct 3, 22:58 ET
In a conversation that began “how much does it cost to add id verification to e-signatures”, after the follow-up message, ChatGPT showed an ad from PandaDoc.
Text ad: “Contract Generation Software”
Price question · Oct 3, 23:42 ET
In a conversation that began “our hr team sends offer letters and onboarding forms to 40 new hires a month, what e-signature tool works best with our hris?”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “Fast HR Setup For Hiring”
Long scenario question · Oct 4, 05:45 ET
In a conversation that began “how to verify a signer's identity”, after the follow-up message, ChatGPT showed an ad from Twilio.
Text ad: “Secure Onboarding Flow”
Fix or choose question · Oct 3, 23:00 ET
In a conversation that began “docusign vs zoho sign for a business already using zoho crm and zoho books”, after the follow-up message, ChatGPT showed an ad from Rocket Lawyer.
Text ad: “Contract Help in One Place”
Comparison question · Oct 4, 01:12 ET
In a conversation that began “best e-signature tool with strong audit trails for a financial advisory firm”, after the follow-up message, ChatGPT showed an ad from Capterra.
Text ad: “E-Signature Reviews”
Best for question · Oct 3, 23:02 ET
In a conversation that began “I run a construction company and need clients to sign change orders from job sites on their phones, what tool is easiest?”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract Drafting for GCs”
Long scenario question · Oct 4, 05:18 ET
In a conversation that began “cheapest way to get legally binding signatures for a small business that signs a few contracts a week”, after the follow-up message, ChatGPT showed an ad from Waiverforever.
Text ad: “Simplify Waiver Signing”
Price question · Oct 4, 01:23 ET
In a conversation that began “signnow review”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “SignNow Alternative”
Short search question · Oct 3, 23:03 ET
In a conversation that began “best e-signature for nonprofits”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “PandaDoc E-Sign Alternative”
Best for question · Oct 3, 23:12 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.1% |
| Comparison | 23 | 16.0% |
| Fix or choose | 23 | 16.0% |
| Long scenario | 22 | 15.3% |
| Price | 20 | 13.9% |
| Worth it | 14 | 9.7% |
| Short search | 13 | 9.0% |
More in Business Software
Other Business Software topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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