Knowledge Base ads in ChatGPT
Ads shown in ChatGPT conversations about Knowledge Base. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 66 advertisers. Most often shown: Jotform, Mindbreeze and Dato.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Knowledge Base conversations
top 25 of 66Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 16 | 10.8% |
| 2 | Dato | 7 | 4.7% |
| 3 | Mindbreeze | 7 | 4.7% |
| 4 | ProductPlan | 7 | 4.7% |
| 5 | Zoho | 7 | 4.7% |
| 6 | GetApp | 6 | 4.1% |
| 7 | Asana | 5 | 3.4% |
| 8 | Box | 5 | 3.4% |
| 9 | Fin | 5 | 3.4% |
| 10 | TeamSupport | 5 | 3.4% |
| 11 | ChorusCX | 3 | 2.0% |
| 12 | Lucid Software | 3 | 2.0% |
| 13 | Whale | 3 | 2.0% |
| 14 | Absorb | 2 | 1.4% |
| 15 | Aha! | 2 | 1.4% |
| 16 | Atlassian | 2 | 1.4% |
| 17 | BambooHR | 2 | 1.4% |
| 18 | Comm100 | 2 | 1.4% |
| 19 | Compass365 | 2 | 1.4% |
| 20 | Cybernews | 2 | 1.4% |
| 21 | Glean Technologies | 2 | 1.4% |
| 22 | Hyland Software | 2 | 1.4% |
| 23 | Intuit Quickbooks | 2 | 1.4% |
| 24 | Jitterbit | 2 | 1.4% |
| 25 | MangoApps | 2 | 1.4% |
41 more advertisers shared the other 45 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 148 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- MindbreezeText ad
Comparing Enterprise AI Platforms?
Shown 6 times
- ProductPlanText ad
Product roadmap tools your team actually uses
Shown 6 times
- DatoText ad
The Headless CMS you'll love
Shown 4 times
- ZohoText ad
A reliable Workspace alternative
Shown 4 times
- TeamSupportText ad
Best B2B Support Solution
Shown 4 times
- GetAppText ad
Free Top Software List
Shown 3 times
- ChorusCXText ad
One Platform for Smarter CX
Shown 3 times
- WhaleText ad
Whale: The AI SOP Platform
Shown 3 times
- JotformText ad
IT Service Ticket Form
Shown 3 times
- MangoAppsText ad
SharePoint Isn't an Intranet
Shown 2 times
- BoxText ad
Secure File Sharing: Plans & Pricing
Shown 2 times
- FinText ad
A no-code AI agent your support team owns
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “coda vs notion for team wikis”, after the follow-up message, ChatGPT showed an ad from Asana.
Text ad: “Work works better in Asana”
Comparison question · Oct 3, 23:09 ET
In a conversation that began “how to write help center articles”, after the follow-up message, ChatGPT showed an ad from Whale.
Text ad: “Whale: The AI SOP Platform”
Fix or choose question · Oct 3, 23:27 ET
In a conversation that began “what are good alternatives to confluence for a company that left jira and wants simpler docs”, after the follow-up message, ChatGPT showed an ad from MangoApps.
Text ad: “SharePoint Isn't an Intranet”
Comparison question · Oct 4, 04:28 ET
In a conversation that began “how do i get support agents to update articles when they find answers that are wrong”, after the follow-up message, ChatGPT showed an ad from Atlassian.
Text ad: “Better help, powered by AI”
Fix or choose question · Oct 4, 00:57 ET
In a conversation that began “is a knowledge base worth it for small business”, after the follow-up message, ChatGPT showed an ad from TeamSupport.
Text ad: “Best B2B Support Solution”
Worth it question · Oct 3, 23:14 ET
In a conversation that began “helpjuice cost per month”, after the follow-up message, ChatGPT showed an ad from Stripe.
Text ad: “Customer billing portal”
Price question · Oct 3, 22:58 ET
In a conversation that began “best wiki for an engineering team that wants docs versioned alongside code”, after the follow-up message, ChatGPT showed an ad from ChatGPT.
Text ad: “There’s coding with AI, and then there’s Codex”
Best for question · Oct 4, 01:23 ET
In a conversation that began “what do enterprise ai search tools like glean charge per employee”, after the follow-up message, ChatGPT showed an ad from Mindbreeze.
Text ad: “Comparing Enterprise AI Platforms?”
Price question · Oct 3, 23:09 ET
In a conversation that began “best customer help center for a saas startup that wants to cut support tickets by 30 percent”, after the follow-up message, ChatGPT showed an ad from ChorusCX.
Text ad: “One Platform for Smarter CX”
Best for question · Oct 3, 23:19 ET
In a conversation that began “gitbook alternatives”, after the follow-up message, ChatGPT showed an ad from Subsplash.
Text ad: “Simple, beautiful website builder”
Short search question · Oct 3, 23:32 ET
In a conversation that began “is confluence worth it for a company that doesn't use jira at all”, after the follow-up message, ChatGPT showed an ad from ProductPlan.
Text ad: “Product roadmap tools your team actually uses”
Worth it question · Oct 3, 23:30 ET
In a conversation that began “I run a cleaning company and want step by step guides crews can open on their phones at job sites, what tool works best?”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Dispatch Techs In Seconds”
Long scenario question · Oct 3, 23:31 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 19.6% |
| Comparison | 23 | 15.5% |
| Fix or choose | 22 | 14.9% |
| Price | 22 | 14.9% |
| Long scenario | 22 | 14.9% |
| Short search | 15 | 10.1% |
| Worth it | 15 | 10.1% |
More in Business Software
Other Business Software topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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