CPQ & Quoting ads in ChatGPT
Ads shown in ChatGPT conversations about CPQ & Quoting. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 51 advertisers. Most often shown: Jotform, Gong.io and Ironclad.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in CPQ & Quoting conversations
top 25 of 51Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 25 | 16.9% |
| 2 | Gong.io | 22 | 14.9% |
| 3 | Ironclad | 13 | 8.8% |
| 4 | Pipedrive | 11 | 7.4% |
| 5 | Gamma Tech | 9 | 6.1% |
| 6 | VAI | 5 | 3.4% |
| 7 | VectorX | Salesforce Partner | 4 | 2.7% |
| 8 | Monday.com | 3 | 2.0% |
| 9 | PandaDoc | 3 | 2.0% |
| 10 | SpotDraft | 3 | 2.0% |
| 11 | Chargebee | 2 | 1.4% |
| 12 | CMZ | 2 | 1.4% |
| 13 | Expedience Software | 2 | 1.4% |
| 14 | GetApp | 2 | 1.4% |
| 15 | Intuit Quickbooks | 2 | 1.4% |
| 16 | Oro | 2 | 1.4% |
| 17 | Protelo | 2 | 1.4% |
| 18 | ScalePad | 2 | 1.4% |
| 19 | Stripe | 2 | 1.4% |
| 20 | Acumatica | 1 | 0.7% |
| 21 | advcloudsolutions.com | 1 | 0.7% |
| 22 | BigTime Software | 1 | 0.7% |
| 23 | Box | 1 | 0.7% |
| 24 | Constant Contact | 1 | 0.7% |
| 25 | Datarails | 1 | 0.7% |
26 more advertisers shared the other 26 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 148 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Gong.ioText ad
AI-Powered Sales Pipeline Management
Shown 10 times
- PipedriveText ad
Pipedrive | The Sales CRM
Shown 9 times
- Gamma TechText ad
Proposal Decks. Done Before Lunch.
Shown 6 times
- IroncladText ad
Contract Analytics for Sales Teams
Shown 4 times
- VAIText ad
Industrial ERP Option
Shown 3 times
- JotformText ad
Free Free Business Proposal PDF
Shown 3 times
- SpotDraftText ad
Draft, review, and manage contracts with AI
Shown 3 times
- GetAppText ad
Automate Approvals Fast
Shown 2 times
- VectorX | Salesforce PartnerText ad
Salesforce Help, On Tap
Shown 2 times
- Expedience SoftwareText ad
Automate Proposals in Microsoft Word
Shown 2 times
- ProteloText ad
Acumatica Manufacturing
Shown 2 times
- Monday.comText ad
A sales pipeline you can actually see
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “our quotes take three days to build and we lose deals to faster competitors, what tools would help?”, after the follow-up message, ChatGPT showed an ad from Pipedrive.
Text ad: “Pipedrive | The Sales CRM”
Fix or choose question · Oct 4, 00:55 ET
In a conversation that began “pandadoc vs proposify price for a team of 10”, after the follow-up message, ChatGPT showed an ad from Harvest.
Text ad: “Turn time into invoices”
Price question · Oct 4, 00:17 ET
In a conversation that began “how do we set up guided selling so new reps can configure products without mistakes”, after the follow-up message, ChatGPT showed an ad from Gong.io.
Text ad: “Sales Pipeline Management that Closes Revenue”
Fix or choose question · Oct 4, 03:11 ET
In a conversation that began “how much do rfp response tools like loopio cost for a team answering 100 rfps a year”, after the follow-up message, ChatGPT showed an ad from Expedience Software.
Text ad: “Automate Proposals in Microsoft Word”
Price question · Oct 4, 01:07 ET
In a conversation that began “should we switch from pandadoc to qwilr”, after the follow-up message, ChatGPT showed an ad from PandaDoc.
Text ad: “PandaDoc® – #1 Proposal Software”
Worth it question · Oct 4, 04:59 ET
In a conversation that began “best interactive proposal software”, after the follow-up message, ChatGPT showed an ad from Gamma Tech.
Text ad: “Proposal Decks. Done Before Lunch.”
Best for question · Oct 4, 03:42 ET
In a conversation that began “best rfp response software for a b2b company answering 15 security questionnaires and rfps a month”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Pre-Sales Questionnaire Form”
Best for question · Oct 4, 03:19 ET
In a conversation that began “I run a marketing agency sending 25 proposals a month in google docs, what proposal software would help us win more?”, after the follow-up message, ChatGPT showed an ad from SpotDraft.
Text ad: “Draft, review, and manage contracts with AI”
Long scenario question · Oct 4, 00:50 ET
In a conversation that began “is cpq software worth it for small teams”, after the follow-up message, ChatGPT showed an ad from Chargebee.
Text ad: “CPQ Built for Recurring Revenue”
Worth it question · Oct 4, 04:21 ET
In a conversation that began “best quoting tool for distributors with large catalogs”, after the follow-up message, ChatGPT showed an ad from VAI.
Text ad: “Industrial Supply ERP”
Best for question · Oct 4, 01:53 ET
In a conversation that began “how much does it cost to implement cpq for a mid market company with 300 products”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract Dashboards for Sales Teams”
Price question · Oct 4, 02:34 ET
In a conversation that began “how to connect quoting to billing so signed quotes become invoices automatically”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “QuickBooks Free”
Fix or choose question · Oct 3, 23:56 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.3% |
| Comparison | 22 | 14.9% |
| Fix or choose | 23 | 15.5% |
| Price | 22 | 14.9% |
| Long scenario | 22 | 14.9% |
| Short search | 15 | 10.1% |
| Worth it | 14 | 9.5% |
More in Business Software
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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