Turo ads in ChatGPT
In our capture of logged-out ChatGPT, 58 ads from Turo appeared on screen (all text ads), in 5 distinct ad copies across 3 industries and 10 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 58
- distinct ad copies
- 5
- industries
- 3
- topics
- 10
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Turo advertised, not how often ChatGPT shows its ads.
Turo ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
5 ad copies
- TuroSponsored
Traveling on a budget?
Text ad · shown 28 times
Questions it appeared after
- “best way to rent a car in portugal for a week driving the algarve coast”Car Rentals · Oct 3, 11:19 pm ET
- “best car rental company at lax”Car Rentals · Oct 3, 11:27 pm ET
- “cruise america mileage fees”Campervan & RV Rentals · Oct 3, 11:43 pm ET
- “alternatives to enterprise for cheap one way car rentals”Car Rental & Road Trips · Oct 4, 3:37 am ET
- “my car is in the body shop for three weeks after a crash, my policy has rental reimbursement of 30 a day, which rental companies work within that?”Rental Car Coverage · Oct 4, 11:20 am ET
+23 more conversations with this ad copy
- TuroSponsored
Rent the car you want.
Text ad · shown 13 times
Questions it appeared after
- “my commute is only 15 miles and i want the cheapest ev possible that's still safe, what are my options?”Electric Vehicles · Oct 3, 10:56 pm ET
- “best minivan for uber xl”Minivans · Oct 3, 10:57 pm ET
- “best car rental company if i want to skip the counter and just walk to my car at the airport”Car Rentals · Oct 3, 11:27 pm ET
- “do car rental prices drop if i keep checking and rebook a refundable reservation”Car Rentals · Oct 3, 11:32 pm ET
- “best car rental option for retirees driving across florida for a month in winter”Car Rentals · Oct 3, 11:33 pm ET
+8 more conversations with this ad copy
- TuroSponsored
Teslas, Rivians and more
Text ad · shown 12 times
Questions it appeared after
- “kia ev6 vs hyundai ioniq 5”Electric Vehicles · Oct 3, 9:24 pm ET
- “how much is a rivian r1s”Electric Vehicles · Oct 3, 9:38 pm ET
- “best used ev with good battery health for a short city commute”Electric Vehicles · Oct 3, 9:43 pm ET
- “kia ev9 vs rivian r1s”Electric Vehicles · Oct 3, 9:47 pm ET
- “i want an ev with the longest range possible because i drive 250 miles round trip to visit family monthly, what's best?”Electric Vehicles · Oct 3, 9:52 pm ET
+7 more conversations with this ad copy
- TuroSponsored
No more "or similar".
Text ad · shown 3 times
Our export holds no question text for these conversations.
- TuroSponsored
Month-to-month rental
Text ad · shown 2 times
Questions it appeared after
- “best short term car lease for someone relocating soon”Car Leasing · Oct 4, 5:35 am ET
- “how do i compare the true cost of rentals when one site shows the total and another adds fees at checkout”Vacation Rentals · Oct 4, 11:20 am ET
Where Turo ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Turo’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
Expedia1,840 ads shown8 shared topics
BMW USA244 ads shown5 shared topics
Cadillac49 ads shown3 shared topics
wolfautomation.com96 ads shown2 shared topics
Jotform3,005 ads shown8 shared topics
Capital One219 ads shown4 shared topics
Subaru35 ads shown2 shared topicsAllianz373 ads shown5 shared topics
Liberty Mutual Insurance112 ads shown5 shared topics
Nerdwallet1,442 ads shown3 shared topics
Outdoorsy43 ads shown4 shared topics
Driveway71 ads shown3 shared topics
GEICO552 ads shown2 shared topics
BestMoney420 ads shown4 shared topics
koa.com103 ads shown3 shared topics
Nissan87 ads shown3 shared topics
Zenni Optical392 ads shown2 shared topicsHow this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
Explore the library
All 20 industries, the most shown topics and the guides, one link each.
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