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Hertz ads in ChatGPT

In our capture of logged-out ChatGPT, 135 ads from Hertz appeared on screen (all text ads), in 9 distinct ad copies across 7 industries and 27 topics. Each one appeared after our follow-up message asking for a sponsored ad.

No website of its own in our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
135
distinct ad copies
9
industries
7
topics
27

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Hertz advertised, not how often ChatGPT shows its ads.

Ad copies

Hertz ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

9 ad copies

  • HertzSponsored

    Unlimited Mileage Rental

    Text ad · shown 44 times

    Questions it appeared after

    1. “i live in rural montana where chargers are hours apart, is there any ev that makes sense for me?”Electric Vehicles · Oct 3, 10:00 pm ET
    2. “i'm switching from a 3 row suv to a minivan for more space, which one is the most comfortable on long drives?”Minivans · Oct 3, 11:23 pm ET
    3. “how much does it cost to rent an suv for a 10 day road trip with unlimited miles”Car Rental & Road Trips · Oct 4, 12:35 am ET
    4. “how much does it cost to rent a car for a two week road trip with unlimited miles”Road Trip Planning · Oct 4, 1:08 am ET
    5. “my wife and I share one car in Portland and mostly bike, we drive maybe 4,000 miles a year, what's the cheapest per mile option for us?”Usage-Based Insurance · Oct 4, 4:06 am ET

    +39 more conversations with this ad copy

  • HertzSponsored

    One-Way Car Rentals

    Text ad · shown 37 times

    Questions it appeared after

    1. “we're a family of five driving to yellowstone and want to rent instead of using our old car, what vehicle should we get?”Car Rental & Road Trips · Oct 4, 1:39 am ET
    2. “we're visiting las vegas for a long weekend and want to drive to zion one day, should we rent at the airport or near our hotel for just that day?”Car Rentals · Oct 4, 1:56 am ET
    3. “campervan vs renting a car and staying in motels for a two week trip through the southwest”Campervan & RV Rentals · Oct 4, 2:58 am ET
    4. “is it cheaper to park at the airport or take a rideshare for a 4 day trip from 30 miles away”Airport Parking & Lounges · Oct 4, 3:54 am ET
    5. “renting a car vs driving my own car on a 3,000 mile road trip, which makes more sense financially”Road Trip Planning · Oct 4, 5:25 am ET

    +32 more conversations with this ad copy

  • HertzSponsored

    Make Travel Feel Golden

    Text ad · shown 18 times

    Questions it appeared after

    1. “best hybrid for hot arizona summers and long highway drives”Hybrids · Oct 3, 9:58 pm ET
    2. “best ev for road trips”Electric Vehicles · Oct 3, 10:32 pm ET
    3. “i'm retired and road trip around the country a few months a year, which suv is most comfortable for long drives?”SUVs · Oct 3, 10:45 pm ET
    4. “I'm meeting my girlfriend in nice for a long weekend and want a nice car to bring her from the airport to our hotel in eze, ideas?”Airport Transfers & Car Service · Oct 4, 11:13 am ET
    5. “how do i get from my hotel to the speedway on race day without sitting in traffic for hours”Motorsports & Racing Events · Oct 4, 11:14 am ET

    +13 more conversations with this ad copy

  • HertzSponsored

    New car road trips

    Text ad · shown 14 times

    Questions it appeared after

    1. “best ev for mountain driving in colorado with steep grades”Electric Vehicles · Oct 3, 9:26 pm ET
    2. “how do i know if an ev will fit my road trip needs between denver and salt lake”Electric Vehicles · Oct 3, 10:52 pm ET
    3. “i'm a huge roller coaster fan planning a midwest road trip, which theme parks and passes should i plan around?”Theme Parks & Passes · Oct 3, 11:06 pm ET
    4. “best charging network for a road trip from los angeles to seattle in a kia ev6”EV Charging Networks · Oct 4, 4:35 am ET
    5. “my german cousin wants to drive route 66 and is worried about coverage. which us esim or sim works best on rural roads?”Visitor Phone Plans · Oct 4, 11:20 am ET

    +9 more conversations with this ad copy

  • HertzSponsored

    Get moving with Hertz

    Text ad · shown 8 times

    Questions it appeared after

    1. “hertz”Car Rentals · Oct 3, 11:05 pm ET
    2. “how to rent a car without credit card”Car Rental & Road Trips · Oct 4, 4:23 am ET

    +6 more conversations with this ad copy

  • HertzSponsored

    Truck & Van Rentals

    Text ad · shown 5 times

    Questions it appeared after

    1. “best minivan for a musician hauling amps and drums to gigs”Minivans · Oct 3, 11:51 pm ET
    2. “hiring movers just for loading vs driving the truck myself across the country”Moving Companies · Oct 4, 1:42 am ET
    3. “best campervan rental companies in australia for driving from sydney to melbourne”Campervan & RV Rentals · Oct 4, 1:57 am ET

    +2 more conversations with this ad copy

  • HertzSponsored

    Rent a Luxury Car

    Text ad · shown 4 times

    Questions it appeared after

    1. “lucid air vs tesla model s for long highway drives”Electric Vehicles · Oct 3, 10:32 pm ET
    2. “i want the quietest luxury car possible for my long highway commute, which ones have the best sound insulation?”Luxury Cars · Oct 3, 11:12 pm ET

    +2 more conversations with this ad copy

  • HertzSponsored

    With Locations Near You

    Text ad · shown 4 times

    Questions it appeared after

    1. “b200 rental”GPU Cloud · Oct 4, 11:13 am ET

    +3 more conversations with this ad copy

  • HertzSponsored

    Hitting the road?

    Text ad · shown 1 time

    Questions it appeared after

    1. “how to decide whether to get the rental company's toll pass or pay tolls online in florida”Car Rentals · Oct 4, 3:49 am ET
Where it showed

Where Hertz ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 15 more topics, 15 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Hertz’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Expedia1,840 ads shown19 shared topicsTuro58 ads shown6 shared topicsJotform3,005 ads shown14 shared topicsAllianz373 ads shown11 shared topicsNerdwallet1,442 ads shown12 shared topicsBMW USA244 ads shown10 shared topicskoa.com103 ads shown5 shared topicsSuper.com220 ads shown7 shared topicsLiberty Mutual Insurance112 ads shown8 shared topicsCapital One219 ads shown7 shared topicsHappy Campers28 ads shown4 shared topicsOutdoorsy43 ads shown4 shared topicsSubaru35 ads shown6 shared topicsAAA Northeast99 ads shown6 shared topicsDriveway71 ads shown6 shared topicsDelta Vacations52 ads shown7 shared topicsCadillac49 ads shown6 shared topicsGEICO552 ads shown5 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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