Automotive

Pickup Trucks ads in ChatGPT

Ads shown in ChatGPT conversations about Pickup Trucks. We recorded 152 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 151 ads from 44 advertisers. Most often shown: Toyota, Chevrolet and sawtootht.com.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

152
conversations recorded
151
ads shown
44
advertisers
13%
shopping ads

Advertisers shown in Pickup Trucks conversations

top 25 of 44

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 151 shown ads.

#AdvertiserWebsiteAds shownShare
1Toyotatoyota.com3825.2%
2Chevroletchevrolet.com2113.9%
3sawtootht.comsawtootht.com85.3%
4efaq.comefaq.com74.6%
5Nissannissanusa.com64.0%
6Cars.comcars.com53.3%
7Liberty Mutual Insurancelibertymutual.com53.3%
8SYNETICUSAsyneticusa.com53.3%
9ineosgrenadier.comineosgrenadier.com42.6%
10Aerial Titansaerialtitans.com32.0%
11amazon.comamazon.com32.0%
12americantrucks.comamericantrucks.com32.0%
13General Tiregeneraltire.com32.0%
14Melanie Grossman Motorsmelaniegrossmanmotors.com32.0%
15Capital Onecapitalone.com21.3%
16Drivewaydriveway.com21.3%
17Get Endurance Warrantygetendurancewarranty.com21.3%
18LASFITlasfit.com21.3%
19Mountain States Toyotamountainstatestoyota.com21.3%
20Vera Buick Gmc - Spincar—21.3%
21Buy Sinopecbuysinopec.com10.7%
22Camping Worldcampingworld.com10.7%
23carjazz.aicarjazz.ai10.7%
24Carousel USAcarousel-usa.com10.7%
25Dan Deery Toyota Us—10.7%

19 more advertisers shared the other 19 shown ads.

1 shown product ad (0.7%) did not name the merchant and is not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)13186.8%
Shopping ad (product name and price)2013.2%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • ToyotaText ad

    Toyota Trucks and SUVs for Every Adventure

    Shown 15 times

  • sawtootht.comShopping ad

    Ford Maverick

    $499

    Shown 8 times

  • efaq.comText ad

    Vehicle History Reports

    Shown 7 times

  • ChevroletText ad

    2026 Chevy Silverado Features

    Shown 6 times

  • Liberty Mutual InsuranceText ad

    Check Auto Prices

    Shown 5 times

  • NissanText ad

    Tow With Confidence

    Shown 4 times

  • Melanie Grossman MotorsText ad

    Melanie Grossman Motors — Curated Vehicles

    Shown 3 times

  • amazon.comText ad

    mataunion

    Stop AFM/DFM Cylinder Deactivation

    Shown 3 times

  • SYNETICUSAText ad

    SyneticUSA® Official Site

    Shown 3 times

  • Cars.comText ad

    New Crew Cab Trucks Near You

    Shown 3 times

  • Aerial TitansShopping ad

    Used 2018 MMDI 410LPT Trailer

    $3,950

    Shown 2 times

  • Get Endurance WarrantyText ad

    Any Mechanic. Any Breakdown.

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “chevy silverado”, after the follow-up message, ChatGPT showed an ad from Chevrolet.

    Text ad: “2026 Chevy Silverado Features”

    Short search question · Oct 3, 21:37 ET

  2. In a conversation that began “best truck for fishing trips”, after the follow-up message, ChatGPT showed an ad from gpca.com.

    Shopping ad: Stretch & Hold Cargo Net for Jeep/ truck/ car · $49.88

    Best for question · Oct 3, 22:00 ET

  3. In a conversation that began “i need a pickup that fits in my small garage in the city but still has a usable bed, what would you recommend?”, after the follow-up message, ChatGPT showed an ad from Carousel USA.

    Text ad: “USA Made Car Rotating Platforms”

    Long scenario question · Oct 3, 22:44 ET

  4. In a conversation that began “2.7 ecoboost vs 5.0 v8”, after the follow-up message, ChatGPT showed an ad from Driveway.

    Text ad: “Shop for a car on your time.”

    Comparison question · Oct 3, 22:25 ET

  5. In a conversation that began “how much over sticker are dealers charging for toyota tacomas right now”, after the follow-up message, ChatGPT showed an ad from Mountain States Toyota.

    Text ad: “No Fees On Toyota Tacomas”

    Price question · Oct 3, 22:02 ET

  6. In a conversation that began “what payload capacity do i need”, after the follow-up message, ChatGPT showed an ad from SYNETICUSA.

    Text ad: “Truck Cargo Rack Solutions”

    Fix or choose question · Oct 3, 22:24 ET

  7. In a conversation that began “f-150 cam phaser rattle fix”, after the follow-up message, ChatGPT showed an ad from HD Turbo.

    Text ad: “Rated #1 for Heavy-Duty Turbo Rebuilds”

    Fix or choose question · Oct 3, 21:25 ET

  8. In a conversation that began “best truck under 50k with the best resale value after 5 years”, after the follow-up message, ChatGPT showed an ad from Toyota.

    Text ad: “Toyota Truck & SUV Capability Built For the Trails”

    Best for question · Oct 3, 22:38 ET

  9. In a conversation that began “i run a small landscaping business in texas and need a truck to pull a 16 foot trailer daily, what should i buy?”, after the follow-up message, ChatGPT showed an ad from Aerial Titans.

    Shopping ad: Used 2018 MMDI 410LPT Trailer · $3,950

    Long scenario question · Oct 3, 21:57 ET

  10. In a conversation that began “gmc sierra”, after the follow-up message, ChatGPT showed an ad from amazon.com.

    Text ad: “Stop AFM/DFM Cylinder Deactivation”

    Short search question · Oct 3, 22:18 ET

  11. In a conversation that began “is the toyota tacoma worth the price premium over the ford ranger”, after the follow-up message, ChatGPT showed an ad from Nissan.

    Text ad: “Truck for Tough Weather”

    Worth it question · Oct 3, 22:12 ET

  12. In a conversation that began “ford maverick vs hyundai santa cruz”, after the follow-up message, ChatGPT showed an ad from sawtootht.com.

    Shopping ad: Ford Maverick · $499

    Comparison question · Oct 3, 21:53 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
313120.5%
Fix or choose
a problem to fix, or a choice to make
242415.9%
Long scenario
a personal situation in a sentence or two
232315.2%
Comparison
one product or service against another, or alternatives
222214.6%
Price
what something costs or where to buy it cheaply
222113.9%
Short search
a few words, like a search box
15159.9%
Worth it
whether something is worth buying or switching to
15159.9%

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How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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