Road Trip Planning ads in ChatGPT
Ads shown in ChatGPT conversations about Road Trip Planning. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 133 ads from 48 advertisers. Most often shown: Jotform, Expedia and Hertz.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Road Trip Planning conversations
top 25 of 48Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 133 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 27 | 20.3% |
| 2 | Expedia | 23 | 17.3% |
| 3 | Hertz | 8 | 6.0% |
| 4 | Super.com | 7 | 5.3% |
| 5 | koa.com | 6 | 4.5% |
| 6 | Visit St Pete's-Clearwater 2026 | 5 | 3.8% |
| 7 | Destination Unknown | 4 | 3.0% |
| 8 | Happy Campers | 4 | 3.0% |
| 9 | Allianz | 3 | 2.3% |
| 10 | AAA Northeast | 2 | 1.5% |
| 11 | BMW USA | 2 | 1.5% |
| 12 | Delta Vacations | 2 | 1.5% |
| 13 | GuideAlong | 2 | 1.5% |
| 14 | Opal Collection | 2 | 1.5% |
| 15 | Visit North Carolina | 2 | 1.5% |
| 16 | Booking.com | 1 | 0.8% |
| 17 | Cabin Rentals of Georgia | 1 | 0.8% |
| 18 | Choice Hotels | 1 | 0.8% |
| 19 | Cigo Tracker | 1 | 0.8% |
| 20 | Dayuse | 1 | 0.8% |
| 21 | Frame Hotel | 1 | 0.8% |
| 22 | GetYourGuide | 1 | 0.8% |
| 23 | Holafly Plans | 1 | 0.8% |
| 24 | JSX | 1 | 0.8% |
| 25 | Liberty Mutual Insurance | 1 | 0.8% |
23 more advertisers shared the other 23 shown ads.
1 shown product ad (0.8%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 131 | 98.5% |
| Shopping ad (product name and price) | 2 | 1.5% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- JotformText ad
Free Road Trip Itinerary PDF
Shown 26 times
- HertzText ad
New car road trips
Shown 5 times
- koa.comText ad
Kampgrounds of America
Take the Scenic Route
Shown 5 times
- Destination UnknownText ad
The Road Trip Game That Picks Your Turns
Shown 4 times
- Super.comText ad
Book Secret Hotel Prices
Shown 3 times
- ExpediaText ad
Plan a Blue Ridge Trip
Shown 3 times
- Happy CampersText ad
Decades of Road‑Trip Expertise
Shown 3 times
- Visit St Pete's-Clearwater 2026Text ad
Not Sure Where to Stay?
Shown 2 times
- Opal CollectionText ad
Key West Suites
Shown 2 times
- AllianzText ad
From road trips to reunions
Shown 2 times
- TopFlightFaresText ad
Book Your Next Adventure
Shown 1 time
- NerdwalletText ad
2026 Best Gas Cards - Earn More at the Pump
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “we're a couple driving from new york to nashville and then memphis, which detours and hotels make the trip memorable?”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Plan a Nashville Trip”
Long scenario question · Oct 4, 05:36 ET
In a conversation that began “best route for a two week cross country road trip from new york to los angeles in may”, after the follow-up message, ChatGPT showed an ad from Redondo Beach Tourism.
Text ad: “Your Next Seaside Stay Near LA”
Best for question · Oct 3, 23:21 ET
In a conversation that began “our car broke down in rural nevada on a road trip and the nearest shop is 80 miles away, what do we do”, after the follow-up message, ChatGPT showed an ad from Liberty Mutual Insurance.
Text ad: “24/7 Roadside Assistance”
Fix or choose question · Oct 4, 05:01 ET
In a conversation that began “how much does the amtrak auto train cost for two people and a car compared to driving”, after the follow-up message, ChatGPT showed an ad from Hertz.
Text ad: “One-Way Car Rentals”
Price question · Oct 4, 05:34 ET
In a conversation that began “is route 66 worth driving”, after the follow-up message, ChatGPT showed an ad from Destination Unknown.
Text ad: “The Road Trip Game That Picks Your Turns”
Worth it question · Oct 4, 05:04 ET
In a conversation that began “is it cheaper to book road trip hotels ahead of time or find them each evening on an app”, after the follow-up message, ChatGPT showed an ad from Super.com.
Text ad: “Book Secret Hotel Prices”
Price question · Oct 3, 23:02 ET
In a conversation that began “how to plan a road trip so we're not driving more than five hours a day across the country”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Road Trip Itinerary PDF”
Fix or choose question · Oct 4, 01:50 ET
In a conversation that began “best car for a cross country road trip”, after the follow-up message, ChatGPT showed an ad from BMW USA.
Text ad: “Seeking a Spacious SUV?”
Best for question · Oct 4, 00:40 ET
In a conversation that began “texas hill country vs the ozarks for a spring road trip with my wife”, after the follow-up message, ChatGPT showed an ad from Frame Hotel.
Text ad: “Stay Steps Off SoCo”
Comparison question · Oct 4, 01:19 ET
In a conversation that began “is it worth driving the overseas highway to key west or should we just fly in”, after the follow-up message, ChatGPT showed an ad from JSX.
Text ad: “JSX Semi-Private Flights. Exclusively For Everyone”
Worth it question · Oct 3, 23:30 ET
In a conversation that began “driving the ring road in iceland in 7 days vs 10 days, is a week too rushed”, after the follow-up message, ChatGPT showed an ad from Happy Campers.
Text ad: “Decades of Road‑Trip Expertise”
Comparison question · Oct 3, 23:22 ET
In a conversation that began “fall foliage drive”, after the follow-up message, ChatGPT showed an ad from koa.com.
Text ad: “Stay Close to Nature”
Short search question · Oct 3, 23:32 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 21.8% |
| Comparison | 22 | 16.5% |
| Price | 20 | 15.0% |
| Long scenario | 14 | 10.5% |
| Fix or choose | 19 | 14.3% |
| Worth it | 15 | 11.3% |
| Short search | 14 | 10.5% |
More in Travel & Hospitality
Other Travel & Hospitality topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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