SUVs ads in ChatGPT
Ads shown in ChatGPT conversations about SUVs. We recorded 154 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 153 ads from 45 advertisers. Most often shown: Toyota, SoCalChevy and efaq.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in SUVs conversations
top 25 of 45Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 153 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Toyota | 14 | 9.2% |
| 2 | SoCalChevy | 12 | 7.8% |
| 3 | Capital One | 9 | 5.9% |
| 4 | efaq.com | 9 | 5.9% |
| 5 | Robert Horne Ford | 7 | 4.6% |
| 6 | BMW USA | 6 | 3.9% |
| 7 | kbb.com | 6 | 3.9% |
| 8 | Nissan | 6 | 3.9% |
| 9 | Buick Certified Service | 5 | 3.3% |
| 10 | currysubaru.com | 5 | 3.3% |
| 11 | ineosgrenadier.com | 5 | 3.3% |
| 12 | Melanie Grossman Motors | 5 | 3.3% |
| 13 | LASFIT | 4 | 2.6% |
| 14 | Subaru | 4 | 2.6% |
| 15 | White Plains Honda | 4 | 2.6% |
| 16 | CarMax | 3 | 2.0% |
| 17 | Expedia | 3 | 2.0% |
| 18 | Get Endurance Warranty | 3 | 2.0% |
| 19 | HGreg | 3 | 2.0% |
| 20 | Lease End | 3 | 2.0% |
| 21 | Mountain States Toyota | 3 | 2.0% |
| 22 | Paragon Acura | 3 | 2.0% |
| 23 | SoCal Ford | 3 | 2.0% |
| 24 | Airstream | 2 | 1.3% |
| 25 | Bumper | 2 | 1.3% |
20 more advertisers shared the other 24 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 145 | 94.8% |
| Shopping ad (product name and price) | 8 | 5.2% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SoCalChevyText ad
Midsize SUV Deals Near You
Shown 10 times
- ToyotaText ad
Toyota Trucks and SUVs for Every Adventure
Shown 10 times
- efaq.comText ad
Vehicle History Reports
Shown 9 times
- currysubaru.comText ad
Market Masters Media Group
New Subarus For Sale and Lease in Cortlandt NY
Shown 5 times
- Melanie Grossman MotorsText ad
Melanie Grossman Motors — Curated Vehicles
Shown 5 times
- Robert Horne FordText ad
2026 Ford Bronco Sport - Apache Junction
Shown 4 times
- ExpediaText ad
SUV Rentals
Shown 3 times
- BMW USAText ad
X7 Three-Row Luxury
Shown 3 times
- NissanText ad
Best Compact SUV?
Shown 3 times
- kbb.comText ad
Kelley Blue Book
See Expert Top Car Picks 2026 On KBB.com
Shown 3 times
- Buick Certified ServiceText ad
Buick
Buick Enclave - Mid-size SUV
Shown 3 times
- Capital OneText ad
Capital One Car Loans
Shown 3 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “i have two golden retrievers and do a lot of hiking in oregon, what suv has the best cargo space for dogs?”, after the follow-up message, ChatGPT showed an ad from Airstream.
Text ad: “The Open Road is Calling”
Long scenario question · Oct 3, 22:45 ET
In a conversation that began “how to decide between a used 4runner and a new rav4 for the same money”, after the follow-up message, ChatGPT showed an ad from Toyota.
Text ad: “Toyota Trucks and SUVs for Every Adventure”
Fix or choose question · Oct 3, 22:26 ET
In a conversation that began “best suv for camping”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “SUV Rentals”
Best for question · Oct 3, 22:28 ET
In a conversation that began “how much is a kia telluride sx”, after the follow-up message, ChatGPT showed an ad from SoCalChevy.
Text ad: “Midsize SUV Deals Near You”
Price question · Oct 3, 22:56 ET
In a conversation that began “how to check if a third row is actually usable before buying an suv”, after the follow-up message, ChatGPT showed an ad from efaq.com.
Text ad: “Vehicle History Reports”
Fix or choose question · Oct 3, 21:56 ET
In a conversation that began “i want a compact suv with good tech like wireless carplay and a great sound system under 35k, what fits?”, after the follow-up message, ChatGPT showed an ad from currysubaru.com.
Text ad: “New Subarus For Sale and Lease in Cortlandt NY”
Long scenario question · Oct 3, 21:27 ET
In a conversation that began “is the gmc acadia at4 worth it”, after the follow-up message, ChatGPT showed an ad from BMW USA.
Text ad: “Seeking a Spacious SUV?”
Worth it question · Oct 4, 11:23 ET
In a conversation that began “toyota rav4”, after the follow-up message, ChatGPT showed an ad from Camelback Toyota.
Text ad: “Camelback Toyota | Toyota Dealer In Phoenix, AZ”
Short search question · Oct 3, 21:56 ET
In a conversation that began “suv lease deals”, after the follow-up message, ChatGPT showed an ad from Lease End.
Text ad: “Own Your Leased Car”
Short search question · Oct 3, 21:39 ET
In a conversation that began “how much is a toyota rav4 2026”, after the follow-up message, ChatGPT showed an ad from LASFIT.
Shopping ad: Custom Fit for 2026 Toyota RAV4 Hybrid Floor Mats & Seatback & Cargo Mats, Premium All-Weather Protection PHEV… · $139
Price question · Oct 3, 22:05 ET
In a conversation that began “is the jeep grand cherokee worth it or too unreliable”, after the follow-up message, ChatGPT showed an ad from SmarterAuto.
Text ad: “Check Your Auto Rate”
Worth it question · Oct 3, 22:10 ET
In a conversation that began “best suv for gravel forest roads in the pacific northwest”, after the follow-up message, ChatGPT showed an ad from SoCal Ford.
Text ad: “Best Adventure SUV of 2026”
Best for question · Oct 3, 22:40 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 31 | 20.3% |
| Comparison | 24 | 15.7% |
| Price | 23 | 15.0% |
| Fix or choose | 22 | 14.4% |
| Long scenario | 22 | 14.4% |
| Worth it | 16 | 10.5% |
| Short search | 15 | 9.8% |
More in Automotive
Other Automotive topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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