Feature Flags ads in ChatGPT
Ads shown in ChatGPT conversations about Feature Flags. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 149 ads from 43 advertisers. Most often shown: LaunchDarkly, Optimizely and ProductPlan.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Feature Flags conversations
top 25 of 43Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 149 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | LaunchDarkly | 48 | 32.2% |
| 2 | Optimizely | 19 | 12.8% |
| 3 | ProductPlan | 8 | 5.4% |
| 4 | CircleCI | 7 | 4.7% |
| 5 | Pendo.io | 6 | 4.0% |
| 6 | Adaptive and Co Studio | 5 | 3.4% |
| 7 | Asana | 5 | 3.4% |
| 8 | StackHawk | 4 | 2.7% |
| 9 | Aha! | 3 | 2.0% |
| 10 | ClickCease | 3 | 2.0% |
| 11 | Atlassian | 2 | 1.3% |
| 12 | Bluehost | 2 | 1.3% |
| 13 | Datadog | 2 | 1.3% |
| 14 | Edge Delta | 2 | 1.3% |
| 15 | Fueled | 2 | 1.3% |
| 16 | StackAdapt | 2 | 1.3% |
| 17 | ThoughtMetric | 2 | 1.3% |
| 18 | Zesty Tech | 2 | 1.3% |
| 19 | ActiveCampaign | 1 | 0.7% |
| 20 | AgileEngine | 1 | 0.7% |
| 21 | AI Creative | 1 | 0.7% |
| 22 | Amplify Security | 1 | 0.7% |
| 23 | Applandeo Sp. z o.o. | 1 | 0.7% |
| 24 | CAST | 1 | 0.7% |
| 25 | Chargebee | 1 | 0.7% |
18 more advertisers shared the other 18 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 149 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- LaunchDarklyText ad
LaunchDarkly - An Industry Leader in Feature Flags
Shown 47 times
- OptimizelyText ad
See experimentation platforms
Shown 13 times
- AsanaText ad
Launches that stay on schedule
Shown 5 times
- ProductPlanText ad
From Feedback to Roadmap in One Place
Shown 5 times
- CircleCIText ad
CI/CD Platform Built for Scale
Shown 5 times
- Pendo.ioText ad
AI-powered product insights
Shown 4 times
- StackHawkText ad
Ship Code More Securely
Shown 4 times
- Adaptive and Co StudioText ad
GA4 Setup & Implementation
Shown 3 times
- BluehostText ad
Run Claude Code, n8n, OpenClaw or Hermes
Shown 2 times
- Edge DeltaText ad
AI SRE. ZDR-grade privacy.
Shown 2 times
- Aha!Text ad
Product roadmap planning tool
Shown 2 times
- StackAdaptText ad
ChatGPT Ads on the #1 DSP
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is launchdarkly's experimentation add on worth it versus a dedicated a/b testing tool”, after the follow-up message, ChatGPT showed an ad from Optimizely.
Text ad: “See experimentation platforms”
Worth it question · Oct 4, 05:19 ET
In a conversation that began “launchdarkly vs unleash for a 100 developer company that wants enterprise features but might self host”, after the follow-up message, ChatGPT showed an ad from LaunchDarkly.
Text ad: “LaunchDarkly - An Industry Leader in Feature Flags”
Comparison question · Oct 4, 03:42 ET
In a conversation that began “free feature flag tools for startups”, after the follow-up message, ChatGPT showed an ad from Pendo.io.
Text ad: “AI-powered product insights”
Price question · Oct 4, 01:30 ET
In a conversation that began “how to use feature flags safely for database migrations and backend changes, not just ui toggles”, after the follow-up message, ChatGPT showed an ad from CircleCI.
Text ad: “CI/CD Platform Built for Scale”
Fix or choose question · Oct 4, 01:38 ET
In a conversation that began “is split worth the money”, after the follow-up message, ChatGPT showed an ad from Quicken.
Text ad: “Try Wave Alternative”
Worth it question · Oct 4, 03:44 ET
In a conversation that began “best a/b testing tool for an ecommerce team running pricing and checkout experiments”, after the follow-up message, ChatGPT showed an ad from Adaptive and Co Studio.
Text ad: “GA4 Implementation | Certified Experts”
Best for question · Oct 4, 01:26 ET
In a conversation that began “what's the right way to evaluate feature flags in a mobile app so it works offline and starts fast”, after the follow-up message, ChatGPT showed an ad from ProductPlan.
Text ad: “From Feedback to Roadmap in One Place”
Fix or choose question · Oct 4, 00:09 ET
In a conversation that began “we have hundreds of stale feature flags in our code, how do we clean them up and stop it happening again”, after the follow-up message, ChatGPT showed an ad from LaunchDarkly.
Text ad: “LaunchDarkly - An Industry Leader in Feature Flags”
Fix or choose question · Oct 4, 04:44 ET
In a conversation that began “best feature flags for an enterprise with 500 developers that needs approvals, audit trails and sso”, after the follow-up message, ChatGPT showed an ad from Optimizely.
Text ad: “Optimizely AI experiments”
Best for question · Oct 4, 01:49 ET
In a conversation that began “is there a feature flag tool under $50 a month for a small team with a few apps”, after the follow-up message, ChatGPT showed an ad from LaunchDarkly.
Text ad: “LaunchDarkly - An Industry Leader in Feature Flags”
Price question · Oct 4, 04:41 ET
In a conversation that began “how much does it cost to self host unleash or flagsmith compared to their cloud plans”, after the follow-up message, ChatGPT showed an ad from LaunchDarkly.
Text ad: “LaunchDarkly - An Industry Leader in Feature Flags”
Price question · Oct 4, 05:29 ET
In a conversation that began “which feature flag tool is best for a mobile app that needs instant kill switches without app store releases”, after the follow-up message, ChatGPT showed an ad from LaunchDarkly.
Text ad: “LaunchDarkly - An Industry Leader in Feature Flags”
Best for question · Oct 4, 03:47 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.1% |
| Fix or choose | 23 | 15.4% |
| Long scenario | 22 | 14.8% |
| Comparison | 22 | 14.8% |
| Price | 22 | 14.8% |
| Short search | 15 | 10.1% |
| Worth it | 15 | 10.1% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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