IT, Security & Dev Tools

Secrets Management ads in ChatGPT

Ads shown in ChatGPT conversations about Secrets Management. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 47 advertisers. Most often shown: Infisical, Bitwarden and getastra.com.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
148
ads shown
47
advertisers
0%
shopping ads

Advertisers shown in Secrets Management conversations

top 25 of 47

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.

#AdvertiserWebsiteAds shownShare
1Infisicalinfisical.com3725.0%
2Bitwardenbitwarden.com96.1%
3getastra.comgetastra.com74.7%
4Ironcladironcladapp.com74.7%
5CircleCIcircleci.com53.4%
6Edge Deltaedgedelta.com53.4%
7Elasticelastic.co53.4%
8password-depot.depassword-depot.de53.4%
9Akeyless Securityakeyless.io42.7%
10Blacksmith Softwareblacksmith.sh42.7%
11Zaden Technologieszadentech.com42.7%
12IOmergentiomergent.com32.0%
13ManageEnginemanageengine.com32.0%
14Netwrixnetwrix.com32.0%
15nOpsnops.io32.0%
16North.cloudnorth.cloud32.0%
17ScaleOpsscaleops.com32.0%
18Amplify Securityamplify.security21.4%
19Aura Consolidated Groupaura.com21.4%
20Codacycodacy.com21.4%
21Codercoder.com21.4%
22Datadogdatadoghq.com21.4%
23Finout LTEfinout.io21.4%
24gttb.comgttb.com21.4%
25Sentinel Onesentinelone.com21.4%

22 more advertisers shared the other 22 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)148100.0%
Shopping ad (product name and price)00.0%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • InfisicalText ad

    Want to self-host secrets?

    Shown 31 times

  • BitwardenText ad

    Bitwarden

    Shown 7 times

  • password-depot.deText ad

    AceBIT GmbH

    Für Teams gedacht

    Shown 5 times

  • Blacksmith SoftwareText ad

    Faster GitHub Actions Runners

    Shown 4 times

  • Zaden TechnologiesText ad

    AI Cloud Security

    Shown 4 times

  • getastra.comText ad

    Astra Security

    Autonomous Pentesting

    Shown 4 times

  • Akeyless SecurityText ad

    Enterprise Secrets Management, Simplified

    Shown 4 times

  • ElasticText ad

    AI that asks before it acts

    Shown 4 times

  • CircleCIText ad

    Try CircleCI Free Today

    Shown 3 times

  • IOmergentText ad

    Managed Cloud Security Without the Complexity

    Shown 3 times

  • Edge DeltaText ad

    AI SRE. ZDR-grade privacy.

    Shown 3 times

  • IroncladText ad

    Contract Data Encryption for IT

    Shown 3 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “azure key vault pricing per operation”, after the follow-up message, ChatGPT showed an ad from nOps.

    Text ad: “High Cloud Costs? Surprise”

    Price question · Oct 3, 23:06 ET

  2. In a conversation that began “best secrets management for msps”, after the follow-up message, ChatGPT showed an ad from Ironclad.

    Text ad: “Contract ISO 27001 Compliance for IT”

    Best for question · Oct 3, 23:18 ET

  3. In a conversation that began “our kubernetes clusters store secrets as base64 in git, what's the best way to fix that for a team of 12 devops engineers?”, after the follow-up message, ChatGPT showed an ad from ScaleOps.

    Text ad: “Infrastructure That Optimizes Itself.”

    Long scenario question · Oct 3, 23:18 ET

  4. In a conversation that began “which secrets management tool is best for a company running hundreds of microservices on kubernetes across aws and gcp”, after the follow-up message, ChatGPT showed an ad from Datadog.

    Text ad: “Your Kubernetes Guide”

    Best for question · Oct 4, 05:19 ET

  5. In a conversation that began “how should we handle secrets for local development so developers aren't copying production keys”, after the follow-up message, ChatGPT showed an ad from Akeyless Security.

    Text ad: “Enterprise Secrets Management, Simplified”

    Fix or choose question · Oct 4, 02:05 ET

  6. In a conversation that began “external secrets operator not syncing fix”, after the follow-up message, ChatGPT showed an ad from Amplify Security.

    Text ad: “Get findings fixed”

    Fix or choose question · Oct 3, 23:28 ET

  7. In a conversation that began “doppler vs infisical for startups”, after the follow-up message, ChatGPT showed an ad from Blacksmith Software.

    Text ad: “Faster GitHub Actions Runners”

    Comparison question · Oct 3, 23:12 ET

  8. In a conversation that began “is gitguardian worth it if github secret scanning is already turned on”, after the follow-up message, ChatGPT showed an ad from GitGuardian.

    Text ad: “What GitGuardian Does”

    Worth it question · Oct 4, 05:43 ET

  9. In a conversation that began “gitguardian vs trufflehog comparison”, after the follow-up message, ChatGPT showed an ad from getastra.com.

    Text ad: “Autonomous Pentesting”

    Comparison question · Oct 4, 02:01 ET

  10. In a conversation that began “is there a secrets manager under $10 per user per month that supports rotation and audit logs”, after the follow-up message, ChatGPT showed an ad from Infisical.

    Text ad: “Want to self-host secrets?”

    Price question · Oct 4, 03:39 ET

  11. In a conversation that began “a developer pushed a stripe key to a public github repo last week, what scanning and secrets tools should a 40 person team put in place?”, after the follow-up message, ChatGPT showed an ad from password-depot.de.

    Text ad: “Für Teams gedacht”

    Long scenario question · Oct 4, 05:30 ET

  12. In a conversation that began “is hashicorp vault worth it”, after the follow-up message, ChatGPT showed an ad from Codacy.

    Text ad: “Nearing ISO 27001 Audit?”

    Worth it question · Oct 3, 23:26 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.3%
Comparison
one product or service against another, or alternatives
232315.5%
Price
what something costs or where to buy it cheaply
232315.5%
Fix or choose
a problem to fix, or a choice to make
222013.5%
Long scenario
a personal situation in a sentence or two
222214.9%
Short search
a few words, like a search box
151510.1%
Worth it
whether something is worth buying or switching to
151510.1%

More in IT, Security & Dev Tools

Other IT, Security & Dev Tools topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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