Data Loss Prevention ads in ChatGPT
Ads shown in ChatGPT conversations about Data Loss Prevention. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 45 advertisers. Most often shown: Ironclad, Netwrix and Torq.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Data Loss Prevention conversations
top 25 of 45Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Ironclad | 29 | 19.7% |
| 2 | Netwrix | 14 | 9.5% |
| 3 | Torq | 9 | 6.1% |
| 4 | Sentinel One | 8 | 5.4% |
| 5 | gttb.com | 7 | 4.8% |
| 6 | Optacy | 6 | 4.1% |
| 7 | CoreView USA | 5 | 3.4% |
| 8 | GetApp | 5 | 3.4% |
| 9 | Box | 4 | 2.7% |
| 10 | Elastic | 4 | 2.7% |
| 11 | ESET | 4 | 2.7% |
| 12 | go.ai | 4 | 2.7% |
| 13 | IOmergent | 4 | 2.7% |
| 14 | Island Technology | 4 | 2.7% |
| 15 | ReliaQuest | 4 | 2.7% |
| 16 | Jotform | 3 | 2.0% |
| 17 | Teramind | 3 | 2.0% |
| 18 | Aura Consolidated Group | 2 | 1.4% |
| 19 | ThreatLocker | 2 | 1.4% |
| 20 | Adaptive and Co Studio | 1 | 0.7% |
| 21 | Anecdotes | 1 | 0.7% |
| 22 | arapackelaw.com | 1 | 0.7% |
| 23 | BambooHR | 1 | 0.7% |
| 24 | Bitdefender | 1 | 0.7% |
| 25 | Careerminds | 1 | 0.7% |
20 more advertisers shared the other 20 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 147 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- TorqText ad
2026 AI SOC Leadership Report
Shown 9 times
- NetwrixText ad
Try Netwrix 1Secure
Shown 8 times
- IroncladText ad
Contract SOC2 Compliance for IT
Shown 6 times
- OptacyText ad
Privacy Compliance
Shown 6 times
- IOmergentText ad
Fractional CISO Services
Shown 4 times
- gttb.comText ad
GTB Technologies Inc
Full Circle Data Security. 95% is not enough!
Shown 4 times
- go.aiText ad
Go.AI, On-Premises AI for Regulated Industries
Private AI On-Prem
Shown 4 times
- ESETText ad
ESET® PROTECT: Buy Business Security Online
Shown 4 times
- Island TechnologyText ad
Secure AI at Work
Shown 3 times
- ReliaQuestText ad
Cut SIEM Costs, Not Coverage
Shown 3 times
- ElasticText ad
Transparent AI for SecOps
Shown 2 times
- Sentinel OneText ad
Secure Enterprise AI With Real-Time Control
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how to choose a dlp solution”, after the follow-up message, ChatGPT showed an ad from Elastic.
Text ad: “Transparent AI for SecOps”
Fix or choose question · Oct 3, 23:29 ET
In a conversation that began “forcepoint vs digital guardian for an enterprise with lots of intellectual property to protect”, after the follow-up message, ChatGPT showed an ad from ReliaQuest.
Text ad: “SIEM-Less: Detection Without Limits”
Comparison question · Oct 3, 22:58 ET
In a conversation that began “teramind pricing per seat”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “Track Time Pay It Right”
Price question · Oct 3, 23:28 ET
In a conversation that began “best tool for monitoring and blocking uploads of company files to personal cloud accounts”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Secure Every Login”
Best for question · Oct 4, 01:12 ET
In a conversation that began “budget for a dlp program at a mid-sized healthcare company including tools and one analyst”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract Compliance for IT”
Price question · Oct 4, 04:03 ET
In a conversation that began “netskope dlp vs zscaler dlp”, after the follow-up message, ChatGPT showed an ad from Netwrix.
Text ad: “Try Netwrix 1Secure”
Comparison question · Oct 4, 01:27 ET
In a conversation that began “how to stop employees uploading to personal dropbox”, after the follow-up message, ChatGPT showed an ad from Island Technology.
Text ad: “Secure AI at Work”
Fix or choose question · Oct 3, 23:31 ET
In a conversation that began “I'm the only it person at a 60 person accounting firm, is there a simple dlp tool that stops client tax files from leaving the company?”, after the follow-up message, ChatGPT showed an ad from Sentinel One.
Text ad: “Govern GenAI Use And Stop Data Leaks”
Long scenario question · Oct 4, 03:19 ET
In a conversation that began “is upgrading to m365 e5 worth it just for purview dlp and insider risk”, after the follow-up message, ChatGPT showed an ad from SYSKIT UK.
Text ad: “New M365 Governance Research”
Worth it question · Oct 3, 23:07 ET
In a conversation that began “is varonis worth it for a company with messy file shares and no idea who has access”, after the follow-up message, ChatGPT showed an ad from CoreView USA.
Text ad: “File-level SharePoint access reports”
Worth it question · Oct 3, 23:20 ET
In a conversation that began “best dlp for a law firm that needs to stop privileged documents from leaving through email and cloud storage”, after the follow-up message, ChatGPT showed an ad from Optacy.
Text ad: “Privacy Compliance”
Best for question · Oct 4, 00:11 ET
In a conversation that began “our top salesperson left for a competitor and took our client list via personal email, what tool would stop that from happening again at a 150 person company?”, after the follow-up message, ChatGPT showed an ad from IOmergent.
Text ad: “Fractional CISO Services”
Long scenario question · Oct 4, 01:47 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.4% |
| Fix or choose | 22 | 15.0% |
| Long scenario | 22 | 15.0% |
| Comparison | 21 | 14.3% |
| Price | 22 | 15.0% |
| Short search | 15 | 10.2% |
| Worth it | 15 | 10.2% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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