Incident Management & On-Call ads in ChatGPT
Ads shown in ChatGPT conversations about Incident Management & On-Call. We recorded 152 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 151 ads from 56 advertisers. Most often shown: Jotform, Edge Delta and Ontic Technologies.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Incident Management & On-Call conversations
top 25 of 56Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 151 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 27 | 17.9% |
| 2 | Edge Delta | 16 | 10.6% |
| 3 | Ontic Technologies | 7 | 4.6% |
| 4 | Timefold | 6 | 4.0% |
| 5 | Cutover | 5 | 3.3% |
| 6 | When I Work | 5 | 3.3% |
| 7 | Dash0 | 4 | 2.6% |
| 8 | Elastic | 4 | 2.6% |
| 9 | UptimeRobot | 4 | 2.6% |
| 10 | Atlassian | 3 | 2.0% |
| 11 | Fixify | 3 | 2.0% |
| 12 | internationalsos.com | 3 | 2.0% |
| 13 | InvGate | 3 | 2.0% |
| 14 | nOps | 3 | 2.0% |
| 15 | Sent | 3 | 2.0% |
| 16 | TextBetter | 3 | 2.0% |
| 17 | Amplify Security | 2 | 1.3% |
| 18 | Better Stack | 2 | 1.3% |
| 19 | Capterra | 2 | 1.3% |
| 20 | Contabo | 2 | 1.3% |
| 21 | Crunchtime | 2 | 1.3% |
| 22 | Datadog | 2 | 1.3% |
| 23 | GetApp | 2 | 1.3% |
| 24 | Jitterbit | 2 | 1.3% |
| 25 | Monday.com | 2 | 1.3% |
31 more advertisers shared the other 34 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 151 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- JotformText ad
General Incident Report Form
Shown 15 times
- Edge DeltaText ad
AI SRE. ZDR-grade privacy.
Shown 10 times
- Ontic TechnologiesText ad
Automate Incident Intake and Triage
Shown 7 times
- TimefoldText ad
Scheduling for 24/7 operations
Shown 5 times
- When I WorkText ad
Employee scheduling app
Shown 5 times
- UptimeRobotText ad
Free Website Uptime Monitoring
Shown 4 times
- ElasticText ad
AI that asks before it acts
Shown 4 times
- InvGateText ad
Top ITSM software
Shown 3 times
- AtlassianText ad
Better help, powered by AI
Shown 3 times
- CutoverText ad
AI in IT DR - real or hype?
Shown 3 times
- TextBetterText ad
JSON SMS API for Apps
Shown 3 times
- internationalsos.comText ad
International SOS - AEA International Holdings Pte Ltd
Critical Event Management
Shown 3 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best on call and incident management tool for a 40 engineer startup that lives in slack and hates pagerduty pricing”, after the follow-up message, ChatGPT showed an ad from When I Work.
Text ad: “Employee scheduling app”
Best for question · Oct 4, 00:52 ET
In a conversation that began “zenduty vs pagerduty pricing”, after the follow-up message, ChatGPT showed an ad from Better Stack.
Text ad: “Respond to Incidents Faster”
Comparison question · Oct 3, 23:30 ET
In a conversation that began “squadcast vs better stack for a startup that needs on call, alerts and a status page cheaply”, after the follow-up message, ChatGPT showed an ad from Atlassian.
Text ad: “Better help, powered by AI”
Comparison question · Oct 4, 01:23 ET
In a conversation that began “best incident management platform for an sre team that wants automated timelines, roles and postmortems”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Incident Investigation Form”
Best for question · Oct 4, 01:19 ET
In a conversation that began “we're a 50 engineer startup on opsgenie and need to move before atlassian shuts it down, what's the best replacement with similar pricing?”, after the follow-up message, ChatGPT showed an ad from TextBetter.
Text ad: “JSON SMS API for Apps”
Long scenario question · Oct 3, 23:05 ET
In a conversation that began “squadcast incident management”, after the follow-up message, ChatGPT showed an ad from Elastic.
Text ad: “AI that asks before it acts”
Short search question · Oct 4, 02:26 ET
In a conversation that began “we're a 15 person startup choosing between pagerduty free, better stack and squadcast, which gives the best on call experience?”, after the follow-up message, ChatGPT showed an ad from Dash0.
Text ad: “Meet Agent0, your AI SRE”
Long scenario question · Oct 3, 23:27 ET
In a conversation that began “how much does firehydrant cost compared to rootly for a 50 engineer company”, after the follow-up message, ChatGPT showed an ad from Edge Delta.
Text ad: “AI SRE. ZDR-grade privacy.”
Price question · Oct 3, 23:18 ET
In a conversation that began “how to measure mttr and incident trends so leadership sees whether reliability is improving”, after the follow-up message, ChatGPT showed an ad from Amplify Security.
Text ad: “Get findings fixed”
Fix or choose question · Oct 4, 04:38 ET
In a conversation that began “alert routing tool”, after the follow-up message, ChatGPT showed an ad from StackAdapt.
Text ad: “ChatGPT Ads on the #1 DSP”
Short search question · Oct 3, 23:08 ET
In a conversation that began “is datadog on-call worth it compared to keeping pagerduty separate”, after the follow-up message, ChatGPT showed an ad from Zesty Tech.
Text ad: “Zesty — Optimize Kubernetes & Cloud Commitments”
Worth it question · Oct 4, 04:25 ET
In a conversation that began “is there an on call tool under $10 per user that includes phone call notifications”, after the follow-up message, ChatGPT showed an ad from HighLevel.
Text ad: “GoHighLevel- Free 14-day Trial”
Price question · Oct 3, 23:50 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 19.9% |
| Fix or choose | 22 | 14.6% |
| Long scenario | 23 | 15.2% |
| Comparison | 22 | 14.6% |
| Price | 22 | 14.6% |
| Short search | 16 | 10.6% |
| Worth it | 16 | 10.6% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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