IT, Security & Dev Tools

Backup & Disaster Recovery ads in ChatGPT

Ads shown in ChatGPT conversations about Backup & Disaster Recovery. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 48 advertisers. Most often shown: GetApp, Bocada and Miles IT.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
150
ads shown
48
advertisers
1%
shopping ads

Advertisers shown in Backup & Disaster Recovery conversations

top 25 of 48

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.

#AdvertiserWebsiteAds shownShare
1Bocadabocada.com1610.7%
2GetAppgetapp.com1610.7%
3Boxbox.com149.3%
4Miles ITmilesit.com149.3%
5Cutovercutover.com138.7%
6Contabocontabo.com96.0%
7Bitwardenbitwarden.com53.3%
8Ironcladironcladapp.com53.3%
9Aura Consolidated Groupaura.com32.0%
10Ceevaceeva.com32.0%
11CyberFortresscyberfortress.com32.0%
12Zaden Technologieszadentech.com32.0%
13Zohozoho.com32.0%
14Compass365compass365.com21.3%
15CSIcsiweb.com21.3%
16DataBank Holdingsdatabank.com21.3%
17Genius Monkeygeniusmonkey.com21.3%
18ManageEnginemanageengine.com21.3%
19nOpsnops.io21.3%
20orangehardwares.comorangehardwares.com21.3%
21Redswitchesredswitches.com21.3%
22Ace Cloud Hostingacecloudhosting.com10.7%
23Arctic Wolfarcticwolf.com10.7%
24Arovyarovy.com10.7%
25Bitdefenderbitdefender.com10.7%

23 more advertisers shared the other 23 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)14898.7%
Shopping ad (product name and price)21.3%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • GetAppText ad

    Free Top Software List

    Shown 13 times

  • BoxText ad

    Secure File Sharing: Plans & Pricing

    Shown 8 times

  • ContaboText ad

    VPS 4 – 8 GB, from $5.28/mo

    Shown 7 times

  • Miles ITText ad

    A Top-Rated MSP, Nationwide

    Shown 7 times

  • BocadaText ad

    MSP Backup Reports Automated

    Shown 6 times

  • CutoverText ad

    Choosing a DR Platform?

    Shown 4 times

  • Zaden TechnologiesText ad

    AI Cloud Security

    Shown 3 times

  • CyberFortressText ad

    Disaster Recovery as a Service for Veeam

    Shown 3 times

  • CeevaText ad

    Ceeva | Pittsburgh's Trusted IT Service Provider

    Shown 3 times

  • Aura Consolidated GroupText ad

    Breach Happened? Act Now

    Shown 3 times

  • Compass365Text ad

    Top-Rated SharePoint Experts

    Shown 2 times

  • BitwardenText ad

    Bitwarden

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “acronis cyber protect vs cove for an msp that wants backup and security in one agent”, after the follow-up message, ChatGPT showed an ad from Bocada.

    Text ad: “MSP Backup Reports Automated”

    Comparison question · Oct 4, 02:04 ET

  2. In a conversation that began “druva pricing per user”, after the follow-up message, ChatGPT showed an ad from Miles IT.

    Text ad: “A Top-Rated MSP, Nationwide”

    Price question · Oct 3, 23:33 ET

  3. In a conversation that began “best backup and disaster recovery for a 50 person company with two file servers and everything else in microsoft 365”, after the follow-up message, ChatGPT showed an ad from Compass365.

    Text ad: “Top-Rated SharePoint Experts”

    Best for question · Oct 4, 05:47 ET

  4. In a conversation that began “our remote workforce saves everything locally and we lost a laptop with a month of work, what endpoint backup would you deploy for 150 users?”, after the follow-up message, ChatGPT showed an ad from Hemmersbach.

    Text ad: “Remote IT support”

    Long scenario question · Oct 3, 23:12 ET

  5. In a conversation that began “how to test backups regularly”, after the follow-up message, ChatGPT showed an ad from Trainual.

    Text ad: “Stop repeat mistakes”

    Fix or choose question · Oct 3, 23:13 ET

  6. In a conversation that began “our backups were encrypted along with our servers during a ransomware attack, how do we prevent that next time”, after the follow-up message, ChatGPT showed an ad from Arctic Wolf.

    Text ad: “Arctic Wolf Exposure Management”

    Fix or choose question · Oct 3, 23:25 ET

  7. In a conversation that began “azure site recovery vs zerto for disaster recovery of on-prem vmware to azure”, after the follow-up message, ChatGPT showed an ad from Cutover.

    Text ad: “Choosing a DR Platform?”

    Comparison question · Oct 3, 23:24 ET

  8. In a conversation that began “best way for a small accounting firm to back up quickbooks and client files offsite automatically”, after the follow-up message, ChatGPT showed an ad from Zoho.

    Text ad: “A reliable Workspace alternative”

    Best for question · Oct 4, 02:51 ET

  9. In a conversation that began “our microsoft 365 tenant has 400 users and we just learned microsoft doesn't really back it up, which m365 backup product should we choose?”, after the follow-up message, ChatGPT showed an ad from Bitwarden.

    Text ad: “A password manager built for teams”

    Long scenario question · Oct 3, 23:20 ET

  10. In a conversation that began “is backblaze b2 good for business”, after the follow-up message, ChatGPT showed an ad from Contabo.

    Text ad: “VPS 4 – 8 GB, from $5.28/mo”

    Worth it question · Oct 3, 23:22 ET

  11. In a conversation that began “how much does veeam data platform cost for 50 vms and offsite copies to wasabi”, after the follow-up message, ChatGPT showed an ad from Redswitches.

    Text ad: “10-25 Gbps+ High Bandwidth Dedicated Servers”

    Price question · Oct 3, 23:02 ET

  12. In a conversation that began “what rpo and rto should we target”, after the follow-up message, ChatGPT showed an ad from internationalsos.com.

    Text ad: “Critical Event Management”

    Fix or choose question · Oct 3, 23:19 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.0%
Fix or choose
a problem to fix, or a choice to make
232315.3%
Long scenario
a personal situation in a sentence or two
232315.3%
Comparison
one product or service against another, or alternatives
222214.7%
Price
what something costs or where to buy it cheaply
222214.7%
Short search
a few words, like a search box
151510.0%
Worth it
whether something is worth buying or switching to
151510.0%

More in IT, Security & Dev Tools

Other IT, Security & Dev Tools topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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