Observability & APM ads in ChatGPT
Ads shown in ChatGPT conversations about Observability & APM. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 149 ads from 38 advertisers. Most often shown: Edge Delta, Datadog and ScaleOps.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Observability & APM conversations
top 25 of 38Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 149 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Edge Delta | 34 | 22.8% |
| 2 | Datadog | 23 | 15.4% |
| 3 | ScaleOps | 22 | 14.8% |
| 4 | CircleCI | 9 | 6.0% |
| 5 | nOps | 6 | 4.0% |
| 6 | Zesty Tech | 6 | 4.0% |
| 7 | Finout LTE | 5 | 3.4% |
| 8 | UptimeRobot | 5 | 3.4% |
| 9 | Cribl | 3 | 2.0% |
| 10 | North.cloud | 3 | 2.0% |
| 11 | QCon San Francisco 2026 | 3 | 2.0% |
| 12 | Apposite Technologies | 2 | 1.3% |
| 13 | bitdrift | 2 | 1.3% |
| 14 | Contabo | 2 | 1.3% |
| 15 | Amplify Security | 1 | 0.7% |
| 16 | Arctic Wolf | 1 | 0.7% |
| 17 | Better Stack | 1 | 0.7% |
| 18 | Blacksmith Software | 1 | 0.7% |
| 19 | ClickCease | 1 | 0.7% |
| 20 | Cutover | 1 | 0.7% |
| 21 | Dash0 | 1 | 0.7% |
| 22 | DX | 1 | 0.7% |
| 23 | Dynatrace | 1 | 0.7% |
| 24 | Genius Monkey | 1 | 0.7% |
| 25 | go.ai | 1 | 0.7% |
13 more advertisers shared the other 13 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 149 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Edge DeltaText ad
AI SRE. ZDR-grade privacy.
Shown 18 times
- ScaleOpsText ad
Infrastructure That Optimizes Itself.
Shown 10 times
- CircleCIText ad
CI/CD Platform Built for Scale
Shown 8 times
- DatadogText ad
Track Kubernetes Health
Shown 6 times
- Finout LTEText ad
Every Cloud and AI Cost, Fully Allocated
Shown 5 times
- UptimeRobotText ad
Free Website Uptime Monitoring
Shown 5 times
- nOpsText ad
High Cloud Costs? Surprise
Shown 4 times
- Zesty TechText ad
Zesty Pod Rightsizing
Shown 3 times
- CriblText ad
Tier telemetry with control
Shown 2 times
- North.cloudText ad
AWS Savings, Automated
Shown 2 times
- QCon San Francisco 2026Text ad
When Systems Hit Limits
Shown 2 times
- ContaboText ad
VPS 4 – 8 GB, from $5.28/mo
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “our datadog bill tripled in a year, which settings and data types should we look at first to cut it”, after the follow-up message, ChatGPT showed an ad from nOps.
Text ad: “High Cloud Costs? Surprise”
Fix or choose question · Oct 3, 23:32 ET
In a conversation that began “elastic apm vs new relic for a team already running elasticsearch for search”, after the follow-up message, ChatGPT showed an ad from Edge Delta.
Text ad: “AI SRE. ZDR-grade privacy.”
Comparison question · Oct 3, 23:55 ET
In a conversation that began “is self hosting our observability stack worth it to save money at 300 hosts”, after the follow-up message, ChatGPT showed an ad from Finout LTE.
Text ad: “Every Cloud and AI Cost, Fully Allocated”
Worth it question · Oct 4, 04:03 ET
In a conversation that began “is continuous profiling worth paying for on top of regular apm”, after the follow-up message, ChatGPT showed an ad from ScaleOps.
Text ad: “Infrastructure That Optimizes Itself.”
Worth it question · Oct 3, 23:24 ET
In a conversation that began “datadog vs new relic cost comparison for a 75 engineer company with 150 hosts”, after the follow-up message, ChatGPT showed an ad from North.cloud.
Text ad: “AWS Savings, Automated”
Price question · Oct 4, 05:09 ET
In a conversation that began “signoz vs datadog for a startup that wants opentelemetry native apm without the big bill”, after the follow-up message, ChatGPT showed an ad from CircleCI.
Text ad: “CI/CD Platform Built for Scale”
Comparison question · Oct 4, 01:47 ET
In a conversation that began “what's the right sampling strategy for traces so we keep the useful ones without paying for everything”, after the follow-up message, ChatGPT showed an ad from bitdrift.
Text ad: “Unsampled Mobile Data”
Fix or choose question · Oct 4, 03:05 ET
In a conversation that began “how much should a 40 person startup budget for observability per month”, after the follow-up message, ChatGPT showed an ad from Dynatrace.
Text ad: “Observability at Scale”
Price question · Oct 3, 23:22 ET
In a conversation that began “distributed tracing tools”, after the follow-up message, ChatGPT showed an ad from Datadog.
Text ad: “Track Kubernetes Health”
Short search question · Oct 4, 00:52 ET
In a conversation that began “best monitoring for a game studio running dedicated servers across several cloud regions”, after the follow-up message, ChatGPT showed an ad from Cutover.
Text ad: “Orchestrated DR Testing”
Best for question · Oct 4, 01:25 ET
In a conversation that began “best apm for startups”, after the follow-up message, ChatGPT showed an ad from liveplan.com.
Text ad: “From idea to real plan”
Best for question · Oct 3, 23:30 ET
In a conversation that began “I'm a solo developer running a few apps on a vps, is there a free or cheap monitoring tool that covers uptime, errors and performance?”, after the follow-up message, ChatGPT showed an ad from UptimeRobot.
Text ad: “Free Website Uptime Monitoring”
Long scenario question · Oct 4, 04:12 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.1% |
| Fix or choose | 22 | 14.8% |
| Long scenario | 23 | 15.4% |
| Comparison | 22 | 14.8% |
| Price | 22 | 14.8% |
| Short search | 15 | 10.1% |
| Worth it | 15 | 10.1% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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