Identity & Access Management ads in ChatGPT
Ads shown in ChatGPT conversations about Identity & Access Management. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 46 advertisers. Most often shown: Bitwarden, Clear Skye and Netwrix.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Identity & Access Management conversations
top 25 of 46Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Bitwarden | 26 | 17.3% |
| 2 | Clear Skye | 14 | 9.3% |
| 3 | GetApp | 9 | 6.0% |
| 4 | Ironclad | 9 | 6.0% |
| 5 | Netwrix | 9 | 6.0% |
| 6 | Auth0 | 5 | 3.3% |
| 7 | ManageEngine | 5 | 3.3% |
| 8 | Capterra | 4 | 2.7% |
| 9 | Contabo | 4 | 2.7% |
| 10 | Jotform | 4 | 2.7% |
| 11 | Visitly | 4 | 2.7% |
| 12 | CoreView USA | 3 | 2.0% |
| 13 | Humani HR | 3 | 2.0% |
| 14 | Intuit Quickbooks | 3 | 2.0% |
| 15 | Jitterbit | 3 | 2.0% |
| 16 | Red River Technology | 3 | 2.0% |
| 17 | Abnormal AI | 2 | 1.3% |
| 18 | Authsignal | 2 | 1.3% |
| 19 | CyberFOX | 2 | 1.3% |
| 20 | Datamatics Global Services | 2 | 1.3% |
| 21 | ESET | 2 | 1.3% |
| 22 | evo-networks.com | 2 | 1.3% |
| 23 | getastra.com | 2 | 1.3% |
| 24 | MongoDB | 2 | 1.3% |
| 25 | Noloco | 2 | 1.3% |
21 more advertisers shared the other 24 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 150 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- BitwardenText ad
Bitwarden
Shown 19 times
- Clear SkyeText ad
Identity governance
Shown 11 times
- JotformText ad
IT Access Request Form V2
Shown 4 times
- GetAppText ad
Secure Every Login
Shown 4 times
- NetwrixText ad
Try Netwrix 1Secure
Shown 4 times
- VisitlyText ad
Need Enterprise-Grade Visitor Security?
Shown 4 times
- Intuit QuickbooksText ad
One Login No Re Entry
Shown 3 times
- ManageEngineText ad
Enterprise Endpoint Management Solution
Shown 3 times
- ContaboText ad
VPS 4 – 8 GB, from $5.28/mo
Shown 3 times
- CoreView USAText ad
Score your M365 vs. CIS Benchmark
Shown 3 times
- IroncladText ad
Contract SOC2 Compliance for IT
Shown 3 times
- evo-networks.comText ad
Evolution Networks, LLC
Where Are Your Technology Blind Spots?
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “we had an account takeover through sms codes, how do we move everyone to phishing resistant mfa”, after the follow-up message, ChatGPT showed an ad from evo-networks.com.
Text ad: “Where Are Your Technology Blind Spots?”
Fix or choose question · Oct 3, 21:38 ET
In a conversation that began “what should an identity access review process look like for soc 2 at a 100 person company”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract Access Control for IT”
Fix or choose question · Oct 3, 22:55 ET
In a conversation that began “aws cognito pricing per mau”, after the follow-up message, ChatGPT showed an ad from Auth0.
Text ad: “Meet Auth0's free plan”
Price question · Oct 3, 22:06 ET
In a conversation that began “best mfa solution for a manufacturing company where shop floor workers don't have company phones”, after the follow-up message, ChatGPT showed an ad from Clear Skye.
Text ad: “Identity governance”
Best for question · Oct 3, 21:46 ET
In a conversation that began “auth0 pricing for b2b saas”, after the follow-up message, ChatGPT showed an ad from Contabo.
Text ad: “VPS Plus 4 – 8 GB, $13.00/mo”
Price question · Oct 3, 22:21 ET
In a conversation that began “best iam solution for a university with thousands of users and lots of legacy apps”, after the follow-up message, ChatGPT showed an ad from Datamatics Global Services.
Text ad: “Enterprise App Modernization”
Best for question · Oct 3, 22:22 ET
In a conversation that began “workforce identity”, after the follow-up message, ChatGPT showed an ad from CoAd..
Text ad: “HR Support That Keeps Your Business Moving”
Short search question · Oct 3, 21:34 ET
In a conversation that began “is passwordless worth implementing for employees or is mfa push good enough”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “One Login No Re Entry”
Worth it question · Oct 3, 21:41 ET
In a conversation that began “clerk vs workos for a b2b saas that needs organizations, sso and scim”, after the follow-up message, ChatGPT showed an ad from Bitwarden.
Text ad: “A password manager built for teams”
Comparison question · Oct 3, 21:47 ET
In a conversation that began “auth0 vs clerk for nextjs”, after the follow-up message, ChatGPT showed an ad from Nylas.
Text ad: “Easy Email API for Devs”
Comparison question · Oct 3, 22:02 ET
In a conversation that began “is auth0 worth the price”, after the follow-up message, ChatGPT showed an ad from Pingram.
Text ad: “Twilio Alternative for Builders”
Worth it question · Oct 3, 21:39 ET
In a conversation that began “we're building a b2b saas and our first enterprise customer demands saml sso and scim, should we use workos, auth0 or build it ourselves?”, after the follow-up message, ChatGPT showed an ad from Capterra.
Text ad: “Find SSO & User Provisioning Platforms”
Long scenario question · Oct 3, 22:19 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.0% |
| Fix or choose | 23 | 15.3% |
| Long scenario | 23 | 15.3% |
| Comparison | 22 | 14.7% |
| Price | 22 | 14.7% |
| Short search | 15 | 10.0% |
| Worth it | 15 | 10.0% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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