GPT Ad Library
Advertiser

Capterra ads in ChatGPT

In our capture of logged-out ChatGPT, 146 ads from Capterra appeared on screen (all text ads), in 91 distinct ad copies across 10 industries and 64 topics. Each one appeared after our follow-up message asking for a sponsored ad.

capterra.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
146
distinct ad copies
91
industries
10
topics
64

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Capterra advertised, not how often ChatGPT shows its ads.

Ad copies

Capterra ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 91

  • CapterraSponsored

    Large File Transfers

    Text ad · shown 11 times

    Questions it appeared after

    1. “how do i decide what photo editor to use when switching from a windows pc to a macbook air”Photo Editing · Oct 3, 9:23 pm ET
    2. “best plan for downloading large files”Heavy Data Plans · Oct 3, 10:46 pm ET
    3. “what cloud storage do i need for 4k video”Cloud Storage · Oct 3, 10:59 pm ET
    4. “i'm a mixing engineer starting freelance work online, which daw do most clients use for sending stems and sessions?”Music Production & DAWs · Oct 3, 11:29 pm ET
    5. “how to back up a phone before repair”Device Repair Services · Oct 4, 11:12 am ET

    +6 more conversations with this ad copy

  • CapterraSponsored

    Best MDM Platforms

    Text ad · shown 9 times

    Questions it appeared after

    1. “how do we migrate 200 macs from one mdm to another without making employees wipe their machines”MDM & Device Management · Oct 3, 10:58 pm ET
    2. “kandji vs mosyle business”MDM & Device Management · Oct 3, 11:17 pm ET
    3. “what's the right way to handle personal phones that need company email without full device control”MDM & Device Management · Oct 4, 12:55 am ET

    +6 more conversations with this ad copy

  • CapterraSponsored

    GRC Platforms for SOC 2 & ISO 27001

    Text ad · shown 7 times

    Questions it appeared after

    1. “is compliance automation worth it if we only need soc 2 once a year”Compliance Automation · Oct 3, 9:42 pm ET
    2. “our saas startup has 60 employees, everything in aws and google workspace, and a big customer requires a soc, what's the most practical mdr?”Managed Detection & Response · Oct 3, 10:07 pm ET
    3. “vanta vs drata vs secureframe for a 40 person saas company that needs soc 2 type 2 in six months”Compliance Automation · Oct 3, 10:07 pm ET
    4. “soc 2 compliance”Compliance Automation · Oct 3, 10:23 pm ET
    5. “what do i need for soc 2 compliance”Compliance Automation · Oct 3, 10:30 pm ET

    +2 more conversations with this ad copy

  • CapterraSponsored

    Cloud File Sharing & Large File Transfer

    Text ad · shown 6 times

    Questions it appeared after

    1. “obsidian sync price per month”Note-Taking Apps · Oct 3, 10:14 pm ET
    2. “how much does icloud cost for a family sharing 2tb and can everyone keep their files private”Cloud Storage · Oct 3, 11:14 pm ET
    3. “icloud storage full how to fix”Cloud Storage · Oct 4, 1:19 am ET

    +3 more conversations with this ad copy

  • CapterraSponsored

    GRC Software

    Text ad · shown 4 times

    Questions it appeared after

    1. “compliance automation”Compliance Automation · Oct 3, 9:23 pm ET
    2. “hyperproof vs auditboard for grc”Compliance Automation · Oct 3, 10:47 pm ET
    3. “best grc platform for mid-market companies”Compliance Automation · Oct 3, 10:56 pm ET

    +1 more conversation with this ad copy

  • CapterraSponsored

    Best Contact Center Apps

    Text ad · shown 3 times

    Questions it appeared after

    1. “livechat pricing per agent”Live Chat & Chatbots · Oct 3, 11:16 pm ET
    2. “best live chat software for a small support team that covers three time zones”Live Chat & Chatbots · Oct 3, 11:22 pm ET

    +1 more conversation with this ad copy

  • CapterraSponsored

    Continuous Vuln Scanning

    Text ad · shown 3 times

    Questions it appeared after

    1. “snyk pricing per developer”Application Security Testing · Oct 3, 11:24 pm ET

    +2 more conversations with this ad copy

  • CapterraSponsored

    Top Business Intelligence Tools, Rated Free

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • CapterraSponsored

    Best BI Tools 2026

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • CapterraSponsored

    Best Password Managers 2026

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • CapterraSponsored

    Top-Rated Payroll Platforms for Small Business

    Text ad · shown 2 times

    Questions it appeared after

    1. “square payroll cost per employee”Payroll · Oct 3, 9:40 pm ET
    2. “cheapest hr software for small business”HR Software · Oct 3, 10:09 pm ET
  • CapterraSponsored

    MDM Software

    Text ad · shown 2 times

    Questions it appeared after

    1. “jumpcloud price for 50 users if we want sso, mdm and directory together”Identity & Access Management · Oct 3, 10:22 pm ET

    +1 more conversation with this ad copy

  • CapterraSponsored

    Compare Identity & Access Management Tools

    Text ad · shown 2 times

    Questions it appeared after

    1. “onelogin vs okta comparison”Identity & Access Management · Oct 3, 10:31 pm ET
    2. “okta vs entra id for a 500 person company that already pays for microsoft 365 e3”Identity & Access Management · Oct 3, 10:48 pm ET
  • CapterraSponsored

    MDM Software Reviews

    Text ad · shown 2 times

    Questions it appeared after

    1. “jamf vs kandji for mac management”MDM & Device Management · Oct 3, 11:06 pm ET
    2. “is intune worth it if most of our employees use macs”MDM & Device Management · Oct 3, 11:23 pm ET
  • CapterraSponsored

    Inventory Software for Multi-Channel Sellers

    Text ad · shown 2 times

    Questions it appeared after

    1. “linnworks vs sellercloud for a seller listing on amazon, ebay, walmart and shopify”Inventory Management · Oct 3, 11:08 pm ET

    +1 more conversation with this ad copy

  • CapterraSponsored

    Compare OKR Software & Goal Tracking Tools

    Text ad · shown 2 times

    Questions it appeared after

    1. “best habit tracker app for someone who always quits after a week and needs something fun to stay consistent”Habit Tracker Apps · Oct 3, 11:27 pm ET

    +1 more conversation with this ad copy

  • CapterraSponsored

    Top Survey & Feedback Platforms, Rated by Users

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • CapterraSponsored

    Free Top Software List

    Text ad · shown 2 times

    Questions it appeared after

    1. “best grammar checker that doesn't send my writing to the cloud for a company with strict data rules”Grammar Checkers · Oct 3, 11:39 pm ET

    +1 more conversation with this ad copy

  • CapterraSponsored

    Restaurant Mgmt Software

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • CapterraSponsored

    Find Inventory & Fulfillment Platforms

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • CapterraSponsored

    Best Warehouse Software

    Text ad · shown 2 times

    Questions it appeared after

    1. “how much does inflow inventory cost for a small warehouse with two users”Inventory Management · Oct 4, 1:05 am ET

    +1 more conversation with this ad copy

  • CapterraSponsored

    Find Spa Booking & Client Management Tools

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • CapterraSponsored

    Property Mgmt Software

    Text ad · shown 2 times

    Questions it appeared after

    1. “is it worth switching property management software in the middle of the year with owner statements due”Property Management · Oct 4, 1:07 am ET

    +1 more conversation with this ad copy

  • CapterraSponsored

    Salon Software

    Text ad · shown 1 time

    Questions it appeared after

    1. “I own a hair salon where stylists earn commission plus tips, what payroll service handles that pay structure correctly?”Payroll · Oct 3, 9:26 pm ET

More ad copies · 60 of 67

  1. Best Payroll PlatformsText ad · shown 1 time
  2. License & Warranty DataText ad · shown 1 time
  3. Payroll SoftwareText ad · shown 1 time
  4. CRM Software for Agents & BrokersText ad · shown 1 time
  5. Best GRC PlatformsText ad · shown 1 time
  6. Compare the Best HR Software for 2026Text ad · shown 1 time
  7. Gym Management ToolsText ad · shown 1 time
  8. GRC Software ReviewsText ad · shown 1 time
  9. HR, HRIS, HRMS ReviewsText ad · shown 1 time
  10. Find SSO & User Provisioning PlatformsText ad · shown 1 time
  11. Top Sales CRM PlatformsText ad · shown 1 time
  12. Realtor CRM SoftwareText ad · shown 1 time
  13. Quality Mgmt SoftwareText ad · shown 1 time
  14. Inventory Mgmt SoftwareText ad · shown 1 time
  15. E-Signature ReviewsText ad · shown 1 time
  16. 24/7 Endpoint MonitoringText ad · shown 1 time
  17. Best QMS PlatformsText ad · shown 1 time
  18. Invoicing Software ReviewsText ad · shown 1 time
  19. OKR Platforms for Scaling CompaniesText ad · shown 1 time
  20. Automated Shift BuilderText ad · shown 1 time
  21. Manufacturing SoftwareText ad · shown 1 time
  22. Barcode & SKU ScanningText ad · shown 1 time
  23. Employee Engagement SoftwareText ad · shown 1 time
  24. Compare the Best Survey Software of 2026Text ad · shown 1 time
  25. Top Incident Management Tools, Rated FreeText ad · shown 1 time
  26. Compare Employee Recognition Platforms FreeText ad · shown 1 time
  27. Top Incident PlatformsText ad · shown 1 time
  28. Payment Processing ReviewsText ad · shown 1 time
  29. Construction SoftwareText ad · shown 1 time
  30. Top Password Managers, Rated by Real UsersText ad · shown 1 time
  31. Fundraising Platforms for Small NonprofitsText ad · shown 1 time
  32. Top Workforce Management Tools, Rated FreeText ad · shown 1 time
  33. Best Work Order AppsText ad · shown 1 time
  34. Compare eCommerce Platforms & PricingText ad · shown 1 time
  35. Training Software ReviewsText ad · shown 1 time
  36. Spa Software ReviewsText ad · shown 1 time
  37. Vuln Mgmt SoftwareText ad · shown 1 time
  38. CLM Software for Legal & Procurement TeamsText ad · shown 1 time
  39. Compare the Best Help Desk Software of 2026Text ad · shown 1 time
  40. Compare Top Workflow Management Software of 2026Text ad · shown 1 time
  41. Warehouse & SKU-Level Inventory ControlText ad · shown 1 time
  42. Training SoftwareText ad · shown 1 time
  43. Secure File Sharing for Client WorkText ad · shown 1 time
  44. Find Contract Automation Software FreeText ad · shown 1 time
  45. Hotel PMS for Independents & Small ChainsText ad · shown 1 time
  46. Compare HOA Management Software FreeText ad · shown 1 time
  47. Compare Legal Case Management SoftwareText ad · shown 1 time
  48. Find Virtual & Hybrid Event PlatformsText ad · shown 1 time
  49. Rental Software for Landlords & ManagersText ad · shown 1 time
  50. Compare Call Center Software & PricingText ad · shown 1 time
  51. Manage Rentals EasilyText ad · shown 1 time
  52. Compensation Planning for HR TeamsText ad · shown 1 time
  53. Secure File SharingText ad · shown 1 time
  54. Compare Employee Scheduling Software FreeText ad · shown 1 time
  55. Fitness Studio SoftwareText ad · shown 1 time
  56. Compare VoIP Phone Systems & PricingText ad · shown 1 time
  57. Legal Billing ReviewsText ad · shown 1 time
  58. Contract Mgmt SoftwareText ad · shown 1 time
  59. Top BI & Analytics ToolsText ad · shown 1 time
  60. Website Live Chat WidgetText ad · shown 1 time

And 7 more ad copies, shown 7 times in all.

Where it showed

Where Capterra ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 52 more topics, 74 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Capterra’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Jotform3,005 ads shown52 shared topicsGetApp871 ads shown43 shared topicsIronclad586 ads shown23 shared topicsIntuit Quickbooks644 ads shown24 shared topicsZoho156 ads shown20 shared topicsMonday.com234 ads shown22 shared topicsDatarails137 ads shown12 shared topicsBox206 ads shown12 shared topicsMiles IT229 ads shown10 shared topicsgetastra.com133 ads shown9 shared topicsNetwrix148 ads shown11 shared topicsManageEngine134 ads shown11 shared topicsHumani HR103 ads shown8 shared topicsHighLevel101 ads shown15 shared topicsJitterbit80 ads shown11 shared topicsBitwarden262 ads shown7 shared topicsAsana234 ads shown13 shared topicsSalary.com125 ads shown8 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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