EDR & XDR ads in ChatGPT
Ads shown in ChatGPT conversations about EDR & XDR. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 27 advertisers. Most often shown: ReliaQuest, Torq and ESET.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in EDR & XDR conversations
top 25 of 27Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | ReliaQuest | 27 | 18.0% |
| 2 | Torq | 20 | 13.3% |
| 3 | ESET | 15 | 10.0% |
| 4 | Elastic | 12 | 8.0% |
| 5 | Ironclad | 12 | 8.0% |
| 6 | 7AI | 9 | 6.0% |
| 7 | Netwrix | 8 | 5.3% |
| 8 | CoreView USA | 7 | 4.7% |
| 9 | ManageEngine | 6 | 4.0% |
| 10 | Abnormal AI | 3 | 2.0% |
| 11 | AlgoSec | 3 | 2.0% |
| 12 | Bastille Networks | 3 | 2.0% |
| 13 | evo-networks.com | 3 | 2.0% |
| 14 | GetApp | 3 | 2.0% |
| 15 | IONIX | 3 | 2.0% |
| 16 | Sentinel One | 3 | 2.0% |
| 17 | SecurityPal AI | 2 | 1.3% |
| 18 | Syncro | 2 | 1.3% |
| 19 | Aura Consolidated Group | 1 | 0.7% |
| 20 | Coursera | 1 | 0.7% |
| 21 | Cutover | 1 | 0.7% |
| 22 | Genius Monkey | 1 | 0.7% |
| 23 | getastra.com | 1 | 0.7% |
| 24 | Miles IT | 1 | 0.7% |
| 25 | Prefect Technologies | 1 | 0.7% |
2 more advertisers shared the other 2 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 150 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- TorqText ad
2026 AI SOC Leadership Report
Shown 20 times
- ReliaQuestText ad
SIEM-Less: Detection Without Limits
Shown 20 times
- IroncladText ad
Contract SOC2 Compliance for IT
Shown 8 times
- 7AIText ad
AI-powered managed security
Shown 7 times
- NetwrixText ad
Try Netwrix 1Secure
Shown 6 times
- ElasticText ad
Open by design, no black box
Shown 5 times
- CoreView USAText ad
Score your M365 vs. CIS Benchmark
Shown 4 times
- ESETText ad
ESET®: The Comparison That Matters for SMBs
Shown 4 times
- ManageEngineText ad
Enterprise Endpoint Management Solution
Shown 3 times
- Bastille NetworksText ad
Wireless Intrusion Detection Systems (WIDS)
Shown 3 times
- evo-networks.comText ad
Evolution Networks, LLC
Where Are Your Technology Blind Spots?
Shown 3 times
- AlgoSecText ad
See the Risk in Your Firewall Rules
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much does edr cost per device”, after the follow-up message, ChatGPT showed an ad from Miles IT.
Text ad: “Looking for a Top-Rated MSP?”
Price question · Oct 3, 22:49 ET
In a conversation that began “crowdstrike falcon insight vs sentinelone singularity complete for a 300 endpoint company with no 24/7 staff”, after the follow-up message, ChatGPT showed an ad from ManageEngine.
Text ad: “Enterprise Endpoint Management Solution”
Comparison question · Oct 3, 21:46 ET
In a conversation that began “blackpoint cyber pricing for msps”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract SOC2 Compliance for IT”
Price question · Oct 3, 22:15 ET
In a conversation that began “cynet vs sentinelone for small teams”, after the follow-up message, ChatGPT showed an ad from Torq.
Text ad: “2026 AI SOC Leadership Report”
Comparison question · Oct 3, 21:25 ET
In a conversation that began “what's the right way to run two edr agents side by side during a migration”, after the follow-up message, ChatGPT showed an ad from ESET.
Text ad: “ESET® MDR: The Comparison That Matters”
Fix or choose question · Oct 3, 22:10 ET
In a conversation that began “our retail company has 500 pos terminals on windows iot and the current edr agent occasionally crashes them, which vendors handle embedded systems better?”, after the follow-up message, ChatGPT showed an ad from Bastille Networks.
Text ad: “Wireless Intrusion Detection Systems (WIDS)”
Long scenario question · Oct 3, 22:27 ET
In a conversation that began “is sentinelone singularity worth it”, after the follow-up message, ChatGPT showed an ad from Elastic.
Text ad: “AI that asks before it acts”
Worth it question · Oct 3, 22:02 ET
In a conversation that began “our company already pays for microsoft 365 e5 but the team wants crowdstrike anyway, how do I decide if defender xdr is good enough for 1,500 users?”, after the follow-up message, ChatGPT showed an ad from CoreView USA.
Text ad: “Score your M365 vs. CIS Benchmark”
Long scenario question · Oct 3, 22:06 ET
In a conversation that began “top xdr for microsoft 365 shops”, after the follow-up message, ChatGPT showed an ad from AlgoSec.
Text ad: “See the Risk in Your Firewall Rules”
Best for question · Oct 3, 21:43 ET
In a conversation that began “defender for endpoint onboarding failing via intune”, after the follow-up message, ChatGPT showed an ad from Netwrix.
Text ad: “Best practices have blind spots”
Fix or choose question · Oct 3, 21:25 ET
In a conversation that began “best xdr for a 500 employee company”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Cybersecurity Software”
Best for question · Oct 3, 22:51 ET
In a conversation that began “is elastic security worth using for edr”, after the follow-up message, ChatGPT showed an ad from ReliaQuest.
Text ad: “SIEM-Less: Detection Without Limits”
Worth it question · Oct 3, 22:31 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.0% |
| Fix or choose | 22 | 14.7% |
| Long scenario | 23 | 15.3% |
| Comparison | 22 | 14.7% |
| Price | 22 | 14.7% |
| Worth it | 16 | 10.7% |
| Short search | 15 | 10.0% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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