Flooring ads in ChatGPT
Ads shown in ChatGPT conversations about Flooring. We recorded 157 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 157 ads from 35 advertisers. Most often shown: Empire Today, Thumbtack and Tile Mart.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Flooring conversations
top 25 of 35Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 157 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Empire Today | 77 | 49.0% |
| 2 | Thumbtack | 23 | 14.6% |
| 3 | Tile Mart | 6 | 3.8% |
| 4 | Credible | 4 | 2.5% |
| 5 | Lowe's | 3 | 1.9% |
| 6 | plankandgo.com | 3 | 1.9% |
| 7 | Tumble | 3 | 1.9% |
| 8 | Unified Wholesale | 3 | 1.9% |
| 9 | 123 Remodeling | 2 | 1.3% |
| 10 | Eastmere & Co. | 2 | 1.3% |
| 11 | The Fast Floor | 2 | 1.3% |
| 12 | Wall Wear | 2 | 1.3% |
| 13 | Wayfair | 2 | 1.3% |
| 14 | Angi | 1 | 0.6% |
| 15 | Bedrosians Tile & Stone | 1 | 0.6% |
| 16 | BISSELL | 1 | 0.6% |
| 17 | Broadway Carpets | 1 | 0.6% |
| 18 | Deckorators | 1 | 0.6% |
| 19 | Demers Glass | 1 | 0.6% |
| 20 | Elevate Paint Pros | 1 | 0.6% |
| 21 | Enviro Safety Products | 1 | 0.6% |
| 22 | F.W. Webb Company | 1 | 0.6% |
| 23 | Felt Modern | 1 | 0.6% |
| 24 | iLumber | 1 | 0.6% |
| 25 | Mattona | 1 | 0.6% |
10 more advertisers shared the other 10 shown ads.
3 shown product ads (1.9%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 145 | 92.4% |
| Shopping ad (product name and price) | 12 | 7.6% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Empire TodayText ad
Empire Today® Home Flooring
Shown 17 times
- ThumbtackText ad
Book a Flooring Installer
Shown 12 times
- Unified WholesaleText ad
Unified Wholesale
Shown 3 times
- Eastmere & Co.Text ad
Benchmark Project Costs
Shown 2 times
- 123 RemodelingText ad
123 Remodeling | Design-Build
Shown 2 times
- TumbleText ad
Tumble | Pet-Friendly, Washable Rugs
Shown 2 times
- The Fast FloorText ad
Love Your Floors Again
Shown 2 times
- CredibleText ad
Repairs Or Renovations
Shown 2 times
- Wall WearText ad
Real Metal Peel & Stick Backsplash Tile
Shown 2 times
- Tile MartText ad
Durable Porcelain Tiles | Tile Mart
Shown 2 times
- plankandgo.comText ad
Plank & Go
See Your New Floors Before You Commit | Plank & Go
Shown 1 time
- WonderlyText ad
Find Your Home Remodeler
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much underlayment and transition strips do i need to buy for 800 square feet of laminate”, after the follow-up message, ChatGPT showed an ad from Empire Today.
Text ad: “Laminate Flooring - Empire Today®”
Price question · Oct 4, 03:35 ET
In a conversation that began “I want to install flooring myself in three bedrooms this winter and have never done it, should I get laminate or vinyl plank, and which brand?”, after the follow-up message, ChatGPT showed an ad from Thumbtack.
Text ad: “Book a Flooring Installer”
Long scenario question · Oct 4, 04:13 ET
In a conversation that began “coretec price per box”, after the follow-up message, ChatGPT showed an ad from SharkNinja Operating.
Text ad: “Shark PowerDetect: Powerful Cordless Cleaning”
Price question · Oct 3, 23:55 ET
In a conversation that began “I'm finishing my basement in Ohio over a concrete slab that sometimes gets damp, what flooring won't mold or warp down there?”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best waterproof flooring vinyl plank interlocking · $68.35
Long scenario question · Oct 3, 23:35 ET
In a conversation that began “is porcelain wood look tile worth it in a kitchen or is it too hard on the feet”, after the follow-up message, ChatGPT showed an ad from Lowe's.
Shopping ad: SMARTCORE By COREtec Floors Lanier Hickory 12-mil x 5-in W x 48-in L Waterproof Click Lock Luxury Vinyl Plank Flooring… · $64.04
Worth it question · Oct 3, 23:14 ET
In a conversation that began “karndean vs mannington for a mudroom and laundry area that gets wet”, after the follow-up message, ChatGPT showed an ad from Wayfair.
Shopping ad: Union Rustic Gavin Luxury Vinyl Plank Safe Rug Pad Union Rustic Rug Size: Round 10' · $263.99
Comparison question · Oct 3, 23:26 ET
In a conversation that began “best flooring for a three season porch”, after the follow-up message, ChatGPT showed an ad from iLumber.
Text ad: “Premium Wood, Delivered Fast”
Best for question · Oct 4, 00:56 ET
In a conversation that began “is it worth installing vinyl plank myself or should i pay a flooring installer”, after the follow-up message, ChatGPT showed an ad from Unified Wholesale.
Text ad: “Unified Wholesale”
Worth it question · Oct 4, 00:40 ET
In a conversation that began “best flooring for a sunroom that gets direct sun all day and big temperature swings”, after the follow-up message, ChatGPT showed an ad from scdflooring.com.
Text ad: “Anaheim Flooring, Tile & Countertops”
Best for question · Oct 3, 23:19 ET
In a conversation that began “shaw floorte”, after the follow-up message, ChatGPT showed an ad from Tile Mart.
Text ad: “Durable Porcelain Tiles | Tile Mart”
Short search question · Oct 3, 23:22 ET
In a conversation that began “is a thicker wear layer worth it”, after the follow-up message, ChatGPT showed an ad from plankandgo.com.
Text ad: “Hardwood or Laminate? See Both at Home”
Worth it question · Oct 4, 04:06 ET
In a conversation that began “best vinyl plank flooring for a house with two large dogs and a cat that's waterproof and scratch resistant”, after the follow-up message, ChatGPT showed an ad from Tumble.
Text ad: “Tumble | Pet-Friendly, Washable Rugs”
Best for question · Oct 4, 01:53 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 32 | 20.4% |
| Comparison | 25 | 15.9% |
| Price | 24 | 15.3% |
| Long scenario | 24 | 15.3% |
| Fix or choose | 22 | 14.0% |
| Short search | 15 | 9.6% |
| Worth it | 15 | 9.6% |
More in Home Improvement & Appliances
Other Home Improvement & Appliances topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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