Home Improvement & Appliances

Roofing Materials ads in ChatGPT

Ads shown in ChatGPT conversations about Roofing Materials. We recorded 133 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 130 ads from 53 advertisers. Most often shown: NOVATIK Metal Roofing, azroof.com and Romco Roofing.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

133
conversations recorded
130
ads shown
53
advertisers
5%
shopping ads

Advertisers shown in Roofing Materials conversations

top 25 of 53

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 130 shown ads.

#AdvertiserWebsiteAds shownShare
1NOVATIK Metal Roofingnovatik.us1612.3%
2azroof.comazroof.com118.5%
3Romco Roofingromcoroofing.com96.9%
4Steeldashsteeldash.com96.9%
5adamvroofing.comadamvroofing.com53.8%
6Enviroshakeenviroshake.com53.8%
7Allied Roofing Solutionsalliedroofingsolutions.com43.1%
8Angiangi.com43.1%
9Colorado Superior Roofing & Exteriorscoloradosuperiorroofing.com32.3%
10Crediblecredible.com32.3%
11Eagleview Technologieseagleview.com32.3%
12gunnerroofing.comgunnerroofing.com32.3%
13PERGOLUXpergoluxshop.com32.3%
14Prestige Windows & Doorsprestigewindoor.com32.3%
15SupplyHouse.comsupplyhouse.com32.3%
16amesresearch.comamesresearch.com21.5%
17Armstrong Steelarmstrongsteel.com21.5%
18DK Hardwaredkhardware.com21.5%
19Energy Home Improvements—21.5%
20fairwindfasteners.comfairwindfasteners.com21.5%
21GAF Roofinggaf.com21.5%
22Legacy Roofing Nowlegacyroofingnow.com21.5%
23Utah Roofing Prosutahroofingpros.com21.5%
24Abbruzzese Floorsabbruzzesefloors.com10.8%
25azseamless.comazseamless.com10.8%

28 more advertisers shared the other 28 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)12394.6%
Shopping ad (product name and price)75.4%

Shopping ads include 2 ads that our export labels as text ads but that showed only a price where a headline would be.

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • NOVATIK Metal RoofingText ad

    Stone-Coated Steel Roofing

    Shown 9 times

  • SteeldashText ad

    PBR Metal Roofing Panels

    Shown 9 times

  • azroof.comText ad

    Right Way Roofing Inc

    Aging Roof? Know Options

    Shown 5 times

  • EnviroshakeText ad

    Is It Time to Replace Your Cedar Roof?

    Shown 5 times

  • Romco RoofingText ad

    Foam Roofing – Built for AZ Heat

    Shown 5 times

  • adamvroofing.comText ad

    Adam Vaillancourt Roofing & Gutters

    Trusted Roofing Company Serving NH, ME & MA

    Shown 4 times

  • Allied Roofing SolutionsText ad

    $1000 Off Roof Replacement

    Shown 4 times

  • Prestige Windows & DoorsText ad

    South Florida’s Roof Replacement Experts

    Shown 3 times

  • Colorado Superior Roofing & ExteriorsText ad

    Roof Leak Repair Experts

    Shown 3 times

  • Utah Roofing ProsText ad

    Need a New Roof?

    Shown 2 times

  • AngiText ad

    Roof Replacement? Hire a Pro

    Shown 2 times

  • Armstrong SteelText ad

    Steel Buildings Backed by a 50-Year Warranty

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best roofing for a low slope roof”, after the follow-up message, ChatGPT showed an ad from Romco Roofing.

    Text ad: “Foam Roofing – Built for AZ Heat”

    Best for question · Oct 4, 03:13 ET

  2. In a conversation that began “gaf timberline hdz vs owens corning duration for a roof replacement in the midwest”, after the follow-up message, ChatGPT showed an ad from Roofweiler.

    Text ad: “Your roof price in about 3 minutes”

    Comparison question · Oct 4, 05:23 ET

  3. In a conversation that began “standing seam vs exposed fastener metal roofing for a diy barn roof”, after the follow-up message, ChatGPT showed an ad from Armstrong Steel.

    Text ad: “Steel Buildings Backed by a 50-Year Warranty”

    Comparison question · Oct 4, 02:48 ET

  4. In a conversation that began “my exposed fastener metal roof is leaking at a few screws, how do i reseal them”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: 4" X 50ft Butyl Tape, Flashing Tape 0.6mm Thick Sealant Tapes, Heavy Duty Metal Roof Patch, Butyl Rubber Tapes For… · $26.99

    Fix or choose question · Oct 4, 00:33 ET

  5. In a conversation that began “best metal roof color for keeping a house cool in texas”, after the follow-up message, ChatGPT showed an ad from NOVATIK Metal Roofing.

    Text ad: “Stone-Coated Steel Roofing”

    Best for question · Oct 4, 00:14 ET

  6. In a conversation that began “is it worth paying more for designer shingles for curb appeal”, after the follow-up message, ChatGPT showed an ad from Wayfair.

    Shopping ad: Straight Top Full-style Open Louver Shutters Pair (Set of 2) Alpha Shutters Color: Sandstone Height: 38", Width: 18" · $98.99

    Worth it question · Oct 4, 05:45 ET

  7. In a conversation that began “how much do roofing materials cost for a 12x16 shed roof with shingles”, after the follow-up message, ChatGPT showed an ad from TIMEPROOFUSA.

    Text ad: “TimeLock Roofing Systems from TIMEPROOFUSA”

    Price question · Oct 4, 04:36 ET

  8. In a conversation that began “we need a new roof on our 1990s colonial in Ohio and the quotes all push different shingles, which brand and line would you pick?”, after the follow-up message, ChatGPT showed an ad from Steeldash.

    Text ad: “PBR Metal Roofing Panels”

    Long scenario question · Oct 4, 05:07 ET

  9. In a conversation that began “how to choose roof underlayment for a steep roof in a hurricane area”, after the follow-up message, ChatGPT showed an ad from Allied Roofing Solutions.

    Text ad: “$1000 Off Roof Replacement”

    Fix or choose question · Oct 4, 00:25 ET

  10. In a conversation that began “I'm putting a new roof on a chicken coop and small barn, what affordable roofing panels would last?”, after the follow-up message, ChatGPT showed an ad from Insulation4Less.com.

    Text ad: “Reflective metal building insulation”

    Long scenario question · Oct 4, 02:36 ET

  11. In a conversation that began “cost to replace a roof per square”, after the follow-up message, ChatGPT showed an ad from Angi.

    Text ad: “Roof Replacement? Hire a Pro”

    Price question · Oct 3, 23:44 ET

  12. In a conversation that began “are impact resistant shingles worth it in a state that gets hail every few years”, after the follow-up message, ChatGPT showed an ad from Window World.

    Text ad: “Coastal Home Windows”

    Worth it question · Oct 4, 01:53 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
272720.8%
Price
what something costs or where to buy it cheaply
222216.9%
Long scenario
a personal situation in a sentence or two
212116.2%
Fix or choose
a problem to fix, or a choice to make
201713.1%
Comparison
one product or service against another, or alternatives
171713.1%
Short search
a few words, like a search box
141410.8%
Worth it
whether something is worth buying or switching to
12129.2%

More in Home Improvement & Appliances

Other Home Improvement & Appliances topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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