Home Improvement & Appliances

Decking ads in ChatGPT

Ads shown in ChatGPT conversations about Decking. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 139 ads from 31 advertisers. Most often shown: Deckorators, iLumber and PERGOLUX.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

145
conversations recorded
139
ads shown
31
advertisers
4%
shopping ads

Advertisers shown in Decking conversations

top 25 of 31

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 139 shown ads.

#AdvertiserWebsiteAds shownShare
1Deckoratorsdeckorators.com4330.9%
2iLumberilumber.shop2417.3%
3PERGOLUXpergoluxshop.com1913.7%
4Angiangi.com75.0%
5Eva-Last Americaseva-last.com64.3%
6Maisy Railingmaisyrailing.com53.6%
7Crediblecredible.com42.9%
8The Stair Sourcethestairsource.com42.9%
9Thumbtackthumbtack.com32.2%
10Woodpeckerswoodpeck.com32.2%
11Advantage Lumberadvantagelumber.com10.7%
12American Drivewayamericandriveway.com10.7%
13ASA Construction Groupasaconstructiongroup.com10.7%
14Clean Verdecleanverde.com10.7%
15DreamCast Designdreamcastdesign.com10.7%
16Eastmere & Co.eastmereco.com10.7%
17Ellis Manufacturing Companyellismanufacturing.com10.7%
18fairwindfasteners.comfairwindfasteners.com10.7%
19Fasteners Plusfastenersplus.com10.7%
20Five Seasons Windows and Doorsfiveseasonswindows.com10.7%
21Go Green Synthetic Lawn Solutionsgogreensynturf.com10.7%
22MCS Productsmcs-products.com10.7%
23Moon Valley Nurseriesmoonvalleynurseries.com10.7%
24optimumrails.comoptimumrails.com10.7%
25purple leafpurpleleafshop.com10.7%

6 more advertisers shared the other 6 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)13496.4%
Shopping ad (product name and price)53.6%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • iLumberText ad

    Premium Wood, Delivered Fast

    Shown 16 times

  • PERGOLUXText ad

    A Pergola Kit Two People Build in a Day

    Shown 13 times

  • DeckoratorsText ad

    Deckorators® Surestone®

    Shown 11 times

  • Eva-Last AmericasText ad

    Eva-Last Decking

    Shown 6 times

  • Maisy RailingText ad

    Maisy Railing | Modern Cable & Glass Railing Kits

    Shown 5 times

  • CredibleText ad

    Fund Your Home Upgrade

    Shown 4 times

  • AngiText ad

    Find Local Deck Contractors

    Shown 4 times

  • The Stair SourceText ad

    Get The Best Stair Parts at Unbeatable Prices.

    Shown 4 times

  • WoodpeckersText ad

    Wood for Your Next Project

    Shown 2 times

  • ThumbtackText ad

    Find Trusted Local Pros

    Shown 2 times

  • Sentri HomesText ad

    Framing & Carpentry, Priced Up Front

    Shown 1 time

  • ASA Construction GroupText ad

    ASA Construction Group

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “timbertech azek vs trex transcend for a high end deck that stays cooler in the sun”, after the follow-up message, ChatGPT showed an ad from Deckorators.

    Text ad: “Meet Surestone® Tech”

    Comparison question · Oct 4, 05:07 ET

  2. In a conversation that began “how much does it cost to add cable railing to an existing deck”, after the follow-up message, ChatGPT showed an ad from Five Seasons Windows and Doors.

    Text ad: “See Completed Projects”

    Price question · Oct 4, 05:06 ET

  3. In a conversation that began “how much should i budget for a deck with stairs and railings for a two story house”, after the follow-up message, ChatGPT showed an ad from PERGOLUX.

    Text ad: “A Pergola Kit Two People Build in a Day”

    Price question · Oct 4, 04:20 ET

  4. In a conversation that began “best deck tiles to cover an ugly concrete patio without major construction”, after the follow-up message, ChatGPT showed an ad from Go Green Synthetic Lawn Solutions.

    Text ad: “Built for Rooftops. No Infill Required.”

    Best for question · Oct 4, 02:20 ET

  5. In a conversation that began “how far apart do joists need to be for composite decking on diagonal”, after the follow-up message, ChatGPT showed an ad from Advantage Lumber.

    Text ad: “TimberTech Decking | Durable PVC Decking”

    Fix or choose question · Oct 4, 02:38 ET

  6. In a conversation that began “deckorators voyage vs trex select for a deck that won't get mold in the shade”, after the follow-up message, ChatGPT showed an ad from iLumber.

    Text ad: “Premium Wood, Delivered Fast”

    Comparison question · Oct 4, 02:38 ET

  7. In a conversation that began “my composite deck has black spots and mold in the shade, how do i clean it and prevent it”, after the follow-up message, ChatGPT showed an ad from Angi.

    Text ad: “Deck Cleaning & Sealing”

    Fix or choose question · Oct 4, 01:04 ET

  8. In a conversation that began “pressure treated deck cost”, after the follow-up message, ChatGPT showed an ad from Eastmere & Co..

    Text ad: “Benchmark Project Costs”

    Price question · Oct 4, 04:38 ET

  9. In a conversation that began “our backyard is shady and damp in Seattle and our wood deck stays green, which decking resists mold best?”, after the follow-up message, ChatGPT showed an ad from Deckorators.

    Text ad: “Deckorators® Surestone®”

    Long scenario question · Oct 4, 04:27 ET

  10. In a conversation that began “alternatives to trex that are cheaper but still don't fade or stain”, after the follow-up message, ChatGPT showed an ad from Deckorators.

    Text ad: “Deckorators® Surestone®”

    Comparison question · Oct 4, 03:54 ET

  11. In a conversation that began “best decking for a second story deck where i need strength and a clean look underneath”, after the follow-up message, ChatGPT showed an ad from Deckorators.

    Text ad: “Deckorators Surestone®”

    Best for question · Oct 4, 05:27 ET

  12. In a conversation that began “trex signature aluminum railing vs westbury for a coastal deck”, after the follow-up message, ChatGPT showed an ad from Deckorators.

    Text ad: “Surestone® Decking”

    Comparison question · Oct 4, 05:32 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
292820.1%
Price
what something costs or where to buy it cheaply
242417.3%
Comparison
one product or service against another, or alternatives
222215.8%
Long scenario
a personal situation in a sentence or two
222215.8%
Fix or choose
a problem to fix, or a choice to make
18139.4%
Short search
a few words, like a search box
151510.8%
Worth it
whether something is worth buying or switching to
151510.8%

More in Home Improvement & Appliances

Other Home Improvement & Appliances topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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