Smart Locks ads in ChatGPT
Ads shown in ChatGPT conversations about Smart Locks. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 144 ads from 24 advertisers. Most often shown: DK Hardware, SimpliSafe and daltonlocks.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Smart Locks conversations
24 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 144 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | DK Hardware | 37 | 25.7% |
| 2 | SimpliSafe | 27 | 18.8% |
| 3 | daltonlocks.com | 22 | 15.3% |
| 4 | Ring | 12 | 8.3% |
| 5 | ULTRALOQ | 12 | 8.3% |
| 6 | Zen Supply | 6 | 4.2% |
| 7 | Busy Bar | 4 | 2.8% |
| 8 | ButterflyMX | 3 | 2.1% |
| 9 | Jotform | 3 | 2.1% |
| 10 | Consumer Picks | 2 | 1.4% |
| 11 | homecomfort.services | 2 | 1.4% |
| 12 | Thumbtack | 2 | 1.4% |
| 13 | amazon.com | 1 | 0.7% |
| 14 | American Vision Windows | 1 | 0.7% |
| 15 | Easy Day Electric | 1 | 0.7% |
| 16 | mercari.com | 1 | 0.7% |
| 17 | mercurylock.com | 1 | 0.7% |
| 18 | orangehardwares.com | 1 | 0.7% |
| 19 | PerimeterEye | 1 | 0.7% |
| 20 | qmiusa.com | 1 | 0.7% |
| 21 | Rustica | 1 | 0.7% |
| 22 | Taskrabbit | 1 | 0.7% |
| 23 | temu.com | 1 | 0.7% |
| 24 | uslocksupply.com | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 101 | 70.1% |
| Shopping ad (product name and price) | 43 | 29.9% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- daltonlocks.comText ad
Dalton Smart Locks
Smart Locks for Every Door in Your Home
Shown 22 times
- DK HardwareShopping ad
Schlage Lock Wi-Fi Deadbolt with Century Trim Arrive Matte Black Steel Matte Black BE459WBVCEN622
$295.45
Shown 11 times
- ULTRALOQText ad
Meet the New Latch 5 Pro
Shown 10 times
- RingText ad
Up to $100 Off Select Products
Shown 6 times
- SimpliSafeText ad
Easy install security
Shown 5 times
- Busy BarText ad
BUSY Bar for smarthome
Shown 4 times
- Zen SupplyShopping ad
Kwikset KWI-939WIFITSCR Halo Wi-Fi Enabled Smart Lock Deadbolt with Touchscreen and SmartKey Backup, Bright Chrome - 939WIFITSCR-26S
$303.27
Shown 3 times
- homecomfort.servicesText ad
Golden West Plumbing, Heating & Air Conditioning, Inc.
Licensed Residential Electrician
Shown 2 times
- ButterflyMXText ad
Best video intercoms
Shown 2 times
- JotformText ad
Rental Property Self-Inspection Form
Shown 2 times
- Consumer PicksText ad
Top 10 Smart Locks 2026
Shown 2 times
- PerimeterEyeText ad
Build Your System
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “are smart locks worth it security wise or are they easier to break into”, after the follow-up message, ChatGPT showed an ad from daltonlocks.com.
Text ad: “Smart Locks for Every Door in Your Home”
Worth it question · Oct 3, 23:44 ET
In a conversation that began “alternatives to ring compatible locks that work with ring alarm automations”, after the follow-up message, ChatGPT showed an ad from DK Hardware.
Shopping ad: Schlage Residential Encode Smart WiFi Single Cylinder Deadbolt Century Trim BE489WB-V-CEN-619 · $1,276.05
Comparison question · Oct 4, 03:49 ET
In a conversation that began “how do i choose a smart lock for a door that has a separate handle set and deadbolt”, after the follow-up message, ChatGPT showed an ad from homecomfort.services.
Text ad: “Licensed Residential Electrician”
Fix or choose question · Oct 4, 03:04 ET
In a conversation that began “ultraloq”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “#1 Rated Home Security”
Short search question · Oct 4, 02:55 ET
In a conversation that began “how much does a locksmith charge to install a smart lock on a door that needs drilling”, after the follow-up message, ChatGPT showed an ad from Thumbtack.
Text ad: “Book a Local Pro Today”
Price question · Oct 4, 03:02 ET
In a conversation that began “what's the price difference between schlage encode and encode plus”, after the follow-up message, ChatGPT showed an ad from ULTRALOQ.
Text ad: “Meet the New Latch 5 Pro”
Price question · Oct 4, 02:08 ET
In a conversation that began “my august lock unlocked by itself in the middle of the night, why did that happen and how do i stop it”, after the follow-up message, ChatGPT showed an ad from Ring.
Text ad: “Smart Home Integration”
Fix or choose question · Oct 4, 02:26 ET
In a conversation that began “best smart lock that works with apple home key so i can tap my iphone to unlock”, after the follow-up message, ChatGPT showed an ad from Taskrabbit.
Text ad: “Taskers Available Same Day”
Best for question · Oct 4, 03:18 ET
In a conversation that began “is a smart lock worth it for a vacation home i only visit a few times a year”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Rental Property Self-Inspection Form”
Worth it question · Oct 4, 03:26 ET
In a conversation that began “I just bought a house and want to change all the locks to smart locks on three doors, which brand should I standardize on?”, after the follow-up message, ChatGPT showed an ad from American Vision Windows.
Text ad: “Doors Done Right”
Long scenario question · Oct 4, 03:06 ET
In a conversation that began “schlage encode plus vs yale assure 2 touch”, after the follow-up message, ChatGPT showed an ad from DK Hardware.
Shopping ad: Schlage Residential Encode Smart WiFi Single Cylinder Deadbolt Century Trim BE489WB-V-CEN-619 · $1,276.05
Comparison question · Oct 4, 03:55 ET
In a conversation that began “best smart lock for a garage entry door”, after the follow-up message, ChatGPT showed an ad from DK Hardware.
Shopping ad: Schlage Lock Wi-Fi Deadbolt with Century Trim Arrive Matte Black Steel Matte Black BE459WBVCEN622 · $295.45
Best for question · Oct 4, 04:17 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.1% |
| Comparison | 23 | 16.0% |
| Long scenario | 22 | 15.3% |
| Fix or choose | 20 | 13.9% |
| Price | 20 | 13.9% |
| Short search | 15 | 10.4% |
| Worth it | 15 | 10.4% |
More in Home Improvement & Appliances
Other Home Improvement & Appliances topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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