Mini-Split ACs ads in ChatGPT
Ads shown in ChatGPT conversations about Mini-Split ACs. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 27 advertisers. Most often shown: MRCOOL, HVACDirect.com and HVAC.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Mini-Split ACs conversations
top 25 of 27Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | MRCOOL | 49 | 33.6% |
| 2 | HVACDirect.com | 30 | 20.5% |
| 3 | HVAC.com | 18 | 12.3% |
| 4 | Angi | 8 | 5.5% |
| 5 | GWIN HVAC | 6 | 4.1% |
| 6 | SAPPER HVAC | 5 | 3.4% |
| 7 | goendlessenergy.com | 3 | 2.1% |
| 8 | Credible | 2 | 1.4% |
| 9 | Jetson Home | 2 | 1.4% |
| 10 | Jotform | 2 | 1.4% |
| 11 | Mr. Poppy | 2 | 1.4% |
| 12 | SupplyHouse.com | 2 | 1.4% |
| 13 | sylvane.com | 2 | 1.4% |
| 14 | Thumbtack | 2 | 1.4% |
| 15 | acnextlevel.com | 1 | 0.7% |
| 16 | affordablehvacpa.com | 1 | 0.7% |
| 17 | Air Design Heating and Cooling | 1 | 0.7% |
| 18 | ARS/Rescue Rooter® | 1 | 0.7% |
| 19 | BMW USA | 1 | 0.7% |
| 20 | consumeraffairs.com | 1 | 0.7% |
| 21 | Francisco’s Cooling & Heating | 1 | 0.7% |
| 22 | Goodfellas HVAC | 1 | 0.7% |
| 23 | homeservices-provider.com | 1 | 0.7% |
| 24 | SHOPAPPLIANCES.COM | 1 | 0.7% |
| 25 | Skip The Warehouse | 1 | 0.7% |
2 more advertisers shared the other 2 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 139 | 95.2% |
| Shopping ad (product name and price) | 7 | 4.8% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- MRCOOLText ad
MRCOOL DIY Mini Split
Shown 47 times
- HVACDirect.comText ad
Shop Heat Pump Systems
Shown 20 times
- HVAC.comText ad
High-Efficiency Heating & Cooling
Shown 12 times
- GWIN HVACText ad
GWIN™ Assisted DIY™ Mini Splits
Shown 6 times
- SAPPER HVACText ad
Garage Mini-Splits Installed From $1,750
Shown 5 times
- AngiText ad
AC Install Pros
Shown 4 times
- goendlessenergy.comText ad
Endless Energy New England Inc.
Heat Pump Installation & Services in Massachusetts
Shown 3 times
- Mr. PoppyText ad
Rated 5 stars on Google and Yelp
Shown 2 times
- CredibleText ad
Home Repairs, Fixed Rate
Shown 2 times
- JotformText ad
HVAC Maintenance Checklist Form
Shown 2 times
- Jetson HomeText ad
Homeowners Are Raving About Jetson Air
Shown 2 times
- consumeraffairs.comText ad
Consumers Unified, LLC
Home Warranty Coverage
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “mini split dripping water inside”, after the follow-up message, ChatGPT showed an ad from Mr. Poppy.
Text ad: “Rated 5 stars on Google and Yelp”
Fix or choose question · Oct 3, 22:58 ET
In a conversation that began “how to size a mini split”, after the follow-up message, ChatGPT showed an ad from MRCOOL.
Text ad: “MRCOOL DIY Mini Split”
Fix or choose question · Oct 3, 23:06 ET
In a conversation that began “alternatives to mrcool for someone who wants a diy install with pre charged lines”, after the follow-up message, ChatGPT showed an ad from consumeraffairs.com.
Text ad: “Home Warranty Coverage”
Comparison question · Oct 3, 23:40 ET
In a conversation that began “samsung windfree vs lg art cool”, after the follow-up message, ChatGPT showed an ad from HVACDirect.com.
Text ad: “Replace Your HVAC System”
Comparison question · Oct 4, 02:24 ET
In a conversation that began “I'm building a backyard office shed and need heating and cooling for about 150 square feet, which mini split should I buy?”, after the follow-up message, ChatGPT showed an ad from sylvane.com.
Shopping ad: Senville Aura 9,000 BTU Mini Split Heat Pump-None · $1,099
Long scenario question · Oct 3, 23:09 ET
In a conversation that began “cost to replace a mini split line set”, after the follow-up message, ChatGPT showed an ad from Angi.
Text ad: “Find Local HVAC Pros”
Price question · Oct 4, 00:59 ET
In a conversation that began “daikin mini split”, after the follow-up message, ChatGPT showed an ad from Thumbtack.
Text ad: “Top-Rated AC Installers”
Short search question · Oct 3, 23:07 ET
In a conversation that began “are there still federal tax credits for mini split heat pumps this year or just utility rebates”, after the follow-up message, ChatGPT showed an ad from GWIN HVAC.
Text ad: “GWIN™ Assisted DIY™ Mini Splits”
Price question · Oct 4, 04:50 ET
In a conversation that began “we live in humid Georgia and the sunroom gets unbearable in summer, which mini split handles cooling and humidity best?”, after the follow-up message, ChatGPT showed an ad from HVAC.com.
Text ad: “High-Efficiency Heating & Cooling”
Long scenario question · Oct 4, 04:08 ET
In a conversation that began “my mitsubishi mini split indoor unit is blinking green and won't heat, what does that mean”, after the follow-up message, ChatGPT showed an ad from Air Design Heating and Cooling.
Text ad: “Air Design Heating & Cooling”
Fix or choose question · Oct 3, 23:37 ET
In a conversation that began “mini split smells like dirty socks”, after the follow-up message, ChatGPT showed an ad from ARS/Rescue Rooter®.
Text ad: “HVAC Repair ARS®”
Fix or choose question · Oct 3, 23:07 ET
In a conversation that began “mini split blowing cold air on heat”, after the follow-up message, ChatGPT showed an ad from goendlessenergy.com.
Text ad: “Heat Pump Installation & Services in Massachusetts”
Fix or choose question · Oct 4, 02:55 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 19.2% |
| Price | 23 | 15.8% |
| Fix or choose | 23 | 15.8% |
| Long scenario | 23 | 15.8% |
| Comparison | 21 | 14.4% |
| Worth it | 14 | 9.6% |
| Short search | 14 | 9.6% |
More in Home Improvement & Appliances
Other Home Improvement & Appliances topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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